# Carol Roth

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**Carol J. Schneiderman Roth** (born 1973) is an American television personality, bestselling author, entrepreneur, radio host, and investor. Roth appears regularly on national cable television networks including Fox Business, CNBC, CNN, Fox News and MSNBC.[1][2] She was one of the judges on Mark Burnett's *[America's Greatest Makers](/source/America's_Greatest_Makers)* television show and was a weekly panelist on the current events and business show *Bulls & Bears*.[3] She was the host of [WGN Radio](/source/WGN_Radio)'s *The Noon Show*, and author of three books, including two [*New York Times*](/source/The_New_York_Times) bestsellers.[4][5] As a self-styled "recovering" [Investment Banker](/source/Investment_Banker), she has completed more than $2 billion in capital raising, mergers & acquisitions and related transactions and invests in private companies.[6][7]

## Early life

Roth was born in the northern suburbs of [Chicago, Illinois](/source/Chicago,_Illinois) and attended [Deerfield High School](/source/Deerfield_High_School_(Illinois)). Her father Bernie was a retired union [electrician](/source/Electrician) (died in May 2013).[8] Her parents divorced while she was in high school, and her mother Sheri died from [leukemia](/source/Leukemia) in 1998,[9] as did her step-mother from lung cancer in 2004. She attended the [Wharton School of the University of Pennsylvania](/source/Wharton_School_of_the_University_of_Pennsylvania), and graduated [magna cum laude](/source/Magna_cum_laude) in 1995.[10]

## Career

Roth is an advocate for [entrepreneurship](/source/Entrepreneurship) and [small business](/source/Small_business). She was named a Top 100 Small Business Influencer by Small Biz Trends in 2011 and again in 2012, 2013, 2014 and 2015.[11] A number of her television segments and writings are related to small business and she was the event moderator for the New York Times Small Business Summit in 2012.[12]

Roth also is a business advisor, investor and director. She has sat on a public company board and currently sits on the board of a private technology company.

Roth put out a legacy and wishes planning product called Future File, as a direct result of her father's death.

### Investment banking

Roth joined San Francisco based [investment bank](/source/Investment_bank) [Montgomery Securities](/source/Montgomery_Securities) in 1995 as a [financial analyst](/source/Financial_analyst) and member of the consumer corporate finance team. She became an officer of the firm by age 25.[7]

### Book

Roth released her first book, *The Entrepreneur Equation*, in 2010. The book, which was listed on *The New York Times*, *[The Wall Street Journal](/source/The_Wall_Street_Journal)* and *[USA Today](/source/USA_Today)* bestseller lists,[5][13] won an Axiom Gold Medal Business book award.[14][15] Reviewers particularly focused on the book's direct tone and highlight Roth's "reality checks" for readers.[16][17][18][19] Initially, there was a controversy with buyers over the book's cover, which featured a picture of her, but she insisted on keeping it.[20]

An action figure of Roth was created as a marketing prop to coincide with the release of *The Entrepreneur Equation*.[21]

Roth's second book was *The War on Small Business*, chronicling the government's response to COVID and the epic transfer of wealth from Main Street to Wall Street that happened as a result of government policies.[22]

Roth's most recent book, *You Will Own Nothing*, again making the *New York Times*, *[Wall Street Journal](/source/The_Wall_Street_Journal)*, *Publishers Weekly* and *[USA Today](/source/USA_Today)* bestseller lists, looks at the forces holding back wealth creation opportunities for the middle class in America and around the world, and the often tyrannical forces pushing to curb wealth and freedoms as the global financial order shifts.[23][24][25] The Next Big Idea Club recommended the book as a "must read" in its July 2023 issue.[26] However, *[Kirkus Reviews](/source/Kirkus_Reviews)* had a critical review, calling the book an "alarmist manifesto" and questioning some anecdotes in it.[27]

### Television

Roth has been actively appearing on television since 2010. Roth was a permanent judge for the reality competition series America's Greatest Makers on TBS.[28] She has been featured as a guest, co-host and panelist on a variety of national [cable news](/source/Cable_news) networks, and has recurring roles on [Fox Business](/source/Fox_Business)' *Bulls & Bears* as a member of the panel.[3]

She has also had recurring roles on *Cavuto Coast-to-Coast*, *Making Money with Charles Payne*, *Varney&Co* where she often appeared as a second-hour co-host,[29] CNN's *[Piers Morgan Tonight](/source/Piers_Morgan_Tonight)*,[30] CNBC's *[Closing Bell](/source/Closing_Bell)*,[31] MSNBC's *Your Business*,[32] Fox News' *Fox & Friends*, Fox News' *America's Newsroom*, Fox News' *[America Live with Megyn Kelly](/source/America_Live_with_Megyn_Kelly)*,[33] Fox Business' *[The Tom Sullivan Show](/source/Thomas_M._Sullivan)*[34] and Fox Business' *[The Willis Report](/source/The_Willis_Report)*.[35] Her coverage of business, economic, political, and current events included discussion panel appearances during the United States 2012 elections.[36] She has interviewed celebrities, presidential candidates and business leaders.

Roth hosted the final season of Microsoft's Office Small Business Academy.[37]

Roth also appeared in the online series BOOKD, where she analyzed [Michael Lewis](/source/Michael_Lewis)' *[The Big Short](/source/The_Big_Short)* alongside [Steve Kroft](/source/Steve_Kroft) of *[60 Minutes](/source/60_Minutes)*, investor [Peter Schiff](/source/Peter_Schiff) and others.[38]

### Radio

Roth acts as a fill-in host and co-host for a variety of stations in Chicago and New York, including AM560 and 710WOR. Roth hosted "The Noon Show" on WGN Radio from January to June 2013.[4][39] Previously, she co-hosted episodes of American Entrepreneur Radio with Suzanne Caplan, focused on entrepreneurship and business.[40]

### Movies

Roth appeared in a documentary movie about the auto-bailouts called *Live Another Day*.[41]

### Columns and articles

Roth writes regularly for a number of online publications, including op-ed columns at FoxNews.com[42] and FoxBusiness.com.[43] Previously, she had a featured blog called "Make Your Pitch" at *The New York Times*[44] and blogs at the Huffington Post and Entrepreneur.com where she covered Business, Political, and Women's Issue postings.[45] In 2011, Roth authored Sober Entrepreneurship, a manifesto which was published through Change This.[46] She wrote an article for CNBC.com proposing the legalization of insider trading.[47]

## Personal life

Roth lives with her husband in Chicago and is a [Chicago Bears](/source/Chicago_Bears) and [NFL Football](/source/National_Football_League) fan.[7]

## References

1. ["Dow, S&P Close at 5-Year Highs; Apple Falls 2%"](https://www.cnbc.com/2013/02/12/dow-sp-close-at-5year-highs-apple-falls-2.html). [CNBC](/source/CNBC). February 12, 2013. Retrieved 2013-02-18.

1. ["Carol Roth"](https://www.youtube.com/user/CaroljsRoth?feature=mhee). YouTube. April 10, 2010. Retrieved 2013-02-15.

1. ["Drug distributors may pay millions over opioid crisis | Fox Business"](https://video.foxbusiness.com/v/6095389207001/#sp=show-clips). January 21, 2020.

1. ["The Noon Show with Carol Roth – Weekdays 12 – 1 p.m. – 720 WGN"](https://web.archive.org/web/20130219065520/http://wgnradio.com/the-noon-show-with-carol-roth/#axzz2FjHSjZxN). WGN Radio. Archived from [the original](http://wgnradio.com/the-noon-show-with-carol-roth/#axzz2FjHSjZxN) on 2013-02-19. Retrieved 2013-02-15.

1. ["The Entrepreneur Equation By Carol Roth"](http://theentrepreneurequation.com/). Theentrepreneurequation.com. Retrieved 2013-02-15.

1. ["Will October Economic Data Sway Election"](https://video.foxbusiness.com/v/1939179645001/will-october-economic-data-sway-election#sp=show-clips). November 2012.

1. ["Biography"](http://www.carolroth.com/biography/). Carol Roth. February 5, 2013. Retrieved 2013-02-15.

1. Kerr, Jon (April 18, 2011). ["Book Offers Tough Love for Aspiring Entrepreneurs – Northbrook, IL Patch"](http://northbrook.patch.com/articles/book-offers-tough-love-for-aspiring-entrepreneurs). Northbrook.patch.com. Retrieved 2013-02-15.

1. ["SheBrand Superstar: Carol Roth"](https://web.archive.org/web/20130129021258/http://www.shebrand.com/shebrand-superstar-carol-roth). August 15, 2012. Archived from [the original](http://www.shebrand.com/shebrand-superstar-carol-roth/) on January 29, 2013. Retrieved 2013-02-15.

1. ["Carol Roth"](https://web.archive.org/web/20130305212751/http://www.therisetothetop.com/people/carol-roth/). The Rise to the Top. Archived from [the original](http://www.therisetothetop.com/people/carol-roth/) on 2013-03-05. Retrieved 2013-02-15.

1. ["2012 Top Champions and Honorable Mentions | Small Business Influencers"](http://influencers.smallbiztrends.com/2012-top-champions-and-honorable-mentions/). Influencers.smallbiztrends.com. Retrieved 2013-02-15.

1. ["NYT Small Business Summit"](https://web.archive.org/web/20130311182456/http://www.nytsmallbusinesssummit.com/home/#!/speakers). NYT Small Business Summit. June 25, 2012. Archived from [the original](http://www.nytsmallbusinesssummit.com/home/#!/speakers) on March 11, 2013. Retrieved 2013-02-18.

1. Taylor, Ihsan. ["Best Sellers – The New York Times"](https://www.nytimes.com/best-sellers-books/2011-04-10/hardcover-advice/list.html). *[The New York Times](/source/The_New_York_Times)*. Retrieved 2013-02-18.

1. ["One on One: Carol Roth, The Entrepreneur Equation | Small Business Trends"](http://smallbiztrends.com/2011/04/carol-roth-entrepreneur-equation.html). Smallbiztrends.com. April 8, 2011. Retrieved 2013-02-18.

1. ["THE Voice of the Independent Publishing Industry"](http://www.independentpublisher.com/article.php?page=1428). Independent Publisher. Retrieved 2013-02-15.

1. Martin Zwilling (April 18, 2012). ["Ten Steps to Screen Your Fit for Entrepreneurship"](https://www.forbes.com/sites/martinzwilling/2011/03/02/ten-steps-to-screen-your-fit-for-entrepreneurship/). *Forbes*. Retrieved 2013-02-18.

1. ["Don't romanticize owning your own business; it requires work - USATODAY.com"](http://usatoday30.usatoday.com/money/jobcenter/workplace/bruzzese/2011-03-09-dont-romanticize-starting-a-small-business_N.htm). usatoday.com. March 6, 2011. Retrieved 2013-02-18.

1. ["A Female Spin on Starting a Business"](http://www.inc.com/howard-greenstein/a-female-spin-on-starting-a-business.html). Inc.com. February 23, 2011. Retrieved 2013-02-18.

1. Dwyer, Ann (March 11, 2011). ["Beyond the Pedway: Carol Roth"](http://www.chicagobusiness.com/article/20110311/BLOGS06/303119990). Crain's Chicago Business. Retrieved 2013-02-18.

1. ["The Carol Roth Brand"](https://web.archive.org/web/20110902170533/http://www.dollsmagazine.com/manufacturers/integrity-toys/500-the-carol-roth-brand.html). Dollsmagazine.com. February 3, 2011. Archived from [the original](http://www.dollsmagazine.com/manufacturers/integrity-toys/500-the-carol-roth-brand.html) on 2011-09-02. Retrieved 2013-02-15.

1. ["Why Apple Shouldn't Stop the Steve Jobs Doll (opinion)"](http://www.entrepreneur.com/blog/222603). Entrepreneur.com. January 9, 2012. Retrieved 2013-02-15.

1. ["HarperCollins Publishers Website"](https://www.harpercollins.com/products/the-war-on-small-business-carol-roth?variant=40828261597218)

1. ["Hardcover Nonfiction Books - Best Sellers - Books - Aug. 6, 2023 - The New York Times"](https://www.nytimes.com/books/best-sellers/2023/08/06/hardcover-nonfiction/). *The New York Times*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2023-09-12.

1. ["Bestselling Books Week Ended July 22"](https://www.wsj.com/articles/bestselling-books-week-ended-july-22-4bb4656a). *Wall Street Journal*. 2023-07-27. [ISSN 0099-9660](https://www.worldcat.org/issn/0099-9660). Retrieved 2023-09-12.

1. ["Publishers Weekly Bestseller Lists"](https://www.publishersweekly.com/pw/nielsen/hardcovernonfiction/20230731.html). *PublishersWeekly.com*. Retrieved 2023-09-12.

1. Gianopoulos, Panio (May 24, 2023). ["The Next Big Idea Club’s July 2023 Must-Read Books"](https://nextbigideaclub.com/magazine/next-big-idea-clubs-july-2023-must-read-books/42597/). *Next Big Idea Club Magazine*. Retrieved May 23, 2025.

1. ["You Will Own Nothing"](https://www.kirkusreviews.com/book-reviews/carol-roth/you-will-own-nothing/). *Kirkus Reviews*. July 1, 2023. Retrieved May 23, 2025.

1. ["Exclusive: America's Greatest Makers Carol Roth, on judging the new TBS Tech-Talent Show | TVMAZE"](https://www.tvmaze.com/articles/80/exclusive-americas-greatest-makers-carol-roth-on-judging-the-new-tbs-tech-talent-show)

1. ["Carol Roth Short Skirt/Luscious Legs 11/14/12"](https://www.youtube.com/watch?v=hPxB1OUHr5A). YouTube. November 14, 2012. Retrieved 2013-02-15.

1. ["Clips From Last Night: Robert Reich and Carol Roth debate taxes and debt reduction; Reince Priebus on Romney and the GOP – Piers Morgan – CNN.com Blogs"](https://web.archive.org/web/20121208084537/http://piersmorgan.blogs.cnn.com/2012/11/28/clips-from-last-night-robert-reich-and-carol-roth-debate-taxes-and-debt-reduction-reince-priebus-on-romney-and-the-gop/). Piersmorgan.blogs.cnn.com. November 28, 2012. Archived from [the original](http://piersmorgan.blogs.cnn.com/2012/11/28/clips-from-last-night-robert-reich-and-carol-roth-debate-taxes-and-debt-reduction-reince-priebus-on-romney-and-the-gop/) on December 8, 2012. Retrieved 2013-02-15.

1. ["carol roth – CNBC"](https://web.archive.org/web/20140925061119/http://search.cnbc.com/main.do?target=all&categories=exclude&keywords=carol%20roth). [CNBC](/source/CNBC). Archived from [the original](http://search.cnbc.com/main.do?target=all&categories=exclude&keywords=carol%20roth) on 2014-09-25. Retrieved 2013-02-15.

1. ["Search – OPEN Forum :: American Express"](http://www.openforum.com/search/?searchstring=carol+roth). OPEN Forum. Retrieved 2013-02-15.

1. ["Megyn Kelly Focus Group Explodes Over Candy Crowley's Debate Moderation"](http://www.mediaite.com/tv/megyn-kelly-focus-group-explodes-over-candy-crowleys-debate-moderation/). Mediaite. October 17, 2012. Retrieved 2013-02-15.

1. ["Fashion PR News: Matchbook Company Announces Representation of Carol Roth | PR Couture: Fashion PR, Marketing & Social Media"](http://prcouture.com/2012/04/12/fashion-pr-news-matchbook-company-announces-representation-of-carol-roth/). PR Couture. April 12, 2012. Retrieved 2013-02-15.

1. ["BenBella Books Press Room — Carol Roth"](https://archive.today/20130407190936/https://www.benbellabooks.com/press_room/category/our-authors/carol-roth/page/2/). Benbellabooks.com. Archived from [the original](https://www.benbellabooks.com/press_room/category/our-authors/carol-roth/page/2/) on 2013-04-07. Retrieved 2013-02-15.

1. ["CNN.com – Transcripts"](http://transcripts.cnn.com/TRANSCRIPTS/1202/28/pmt.01.html). Transcripts.cnn.com. Retrieved 2013-02-18.

1. ["Small Business Academy"](https://resources.office.com/registration-small-business-academy-webcast.html)

1. ["Getting Rich Off the Recession: THE BIG SHORT"](https://www.youtube.com/watch?v=LKsWRirnSi8). YouTube. July 12, 2012. Retrieved 2013-02-15.

1. [*WGN-AM Cancels Noon Show; Carol Roth Out*](http://chicagoradioandmedia.com/news/5720-wgn-am-cancels-noon-show-carol-roth-out). chicagoradiomedia.com. Retrieved October 27, 2016

1. ["Call – American Entrepreneur Radio"](https://web.archive.org/web/20151017131540/http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=26344&pageNumber=1&pageSize=15). TalkShoe. Archived from [the original](http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=26344&pageNumber=1&pageSize=15) on October 17, 2015. Retrieved 2013-02-15.

1. ["Live Another Day"](https://web.archive.org/web/20191121191815/https://www.liveanotherdaymovie.com/cast). Archived from [the original](https://www.liveanotherdaymovie.com/cast) on November 21, 2019. Retrieved January 9, 2020.

1. ["Carol Roth Fox News"](https://www.foxnews.com/person/r/carol-roth). *[Fox News](/source/Fox_News)*. December 13, 2022.

1. ["Carol Roth Fox Business"](https://www.foxbusiness.com/person/r/carol-roth). *[Fox Business](/source/Fox_Business)*

1. Roth, Carol. ["MAKE YOUR PITCH - You're the Boss Blog - NYTimes.com"](https://web.archive.org/web/20130102143331/http://boss.blogs.nytimes.com/category/make-your-pitch/). Boss.blogs.nytimes.com. Archived from [the original](http://boss.blogs.nytimes.com/category/make-your-pitch/) on 2013-01-02. Retrieved 2013-02-15.

1. ["Carol Roth"](http://www.huffingtonpost.com/carol-roth/). Huffingtonpost.com. Retrieved 2013-02-15.

1. ["Sober Entrepreneurship: Why Modern Entrepreneurs Won't Succeed Under the Influence"](https://web.archive.org/web/20130203090507/http://changethis.com/manifesto/show/85.01.SoberEntrepreneurship). Change This. August 3, 2011. Archived from [the original](http://changethis.com/manifesto/show/85.01.SoberEntrepreneurship) on 2013-02-03. Retrieved 2013-02-15.

1. Carol Roth (November 26, 2012). ["Roth: Insider Trading Should Be Legalized"](https://www.cnbc.com/2012/11/26/roth-insider-trading-should-be-legalized.html). *The Entrepreneur Equation*. [CNBC](/source/CNBC). [Archived](https://web.archive.org/web/20131012064736/http://www.cnbc.com/id/49966093/Roth_Insider_Trading_Should_Be_Legalized) 2013-10-12 at the Wayback Machine. Retrieved 2013-02-15.

## External links

- [Carol Roth – Huffington Post Articles](https://www.huffpost.com/author/carol-roth)

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Adapted from the Wikipedia article [Carol Roth](https://en.wikipedia.org/wiki/Carol_Roth) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Carol_Roth?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.