# Canali
> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Canali
> Markdown URL: https://mediated.wiki/source/Canali.md
> Source: https://en.wikipedia.org/wiki/Canali
> Source revision: 1353156319
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)
{{short description|Italian luxury menswear company}}
{{About|the Italian clothier|the surname|Canali (surname)|the village in Azerbaijan|Canalı}}
{{Use dmy dates|date=October 2020}}
{{Infobox company
| name = Canali
| logo = Canali.svg
| caption =
| romanized =
| former type =
| type =
| traded_as =
| industry = [Tailors](/source/Tailors)
| genre =
| fate =
| predecessor =
| successor =
| foundation = Italy 1934
| founder = The Canali family
| defunct =
| location_city = Sovico
| location_country = Italy
| locations =
| area_served = Worldwide
| key_people = Paolo Canali (Sales & Marketing Director)
Andrea Pompilio (Creative Consultant)
Elisabetta Canali (Global Communication Director)
| products = Luxury Men's Clothing
| production =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 1,500
| parent =
| divisions =
| subsid =
| homepage = {{URL|www.canali.com}}
| footnotes =
| intl =
| bodystyle =
}}
'''Canali''' is an [Italian](/source/Culture_of_Italy) [luxury](/source/luxury_goods) [menswear](/source/menswear) brand founded in 1934.
==History==
Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor.[{{Cite web|title=Stefano Canali: ‘The suit is not dead. It’s just evolving’|url=https://www.gq-magazine.co.uk/fashion/article/stefano-canali-interview|access-date=2021-03-22|website=British GQ|language=en-GB}}]
In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines.[{{cite web|author=Leitch, Luke|date=23 October 2013|title=Road map to success, Italian style|url=https://www.telegraph.co.uk/luxury/mens-style/7766/road-map-to-success-italian-style.html|archive-url=https://web.archive.org/web/20131025024132/http://www.telegraph.co.uk/luxury/mens-style/7766/road-map-to-success-italian-style.html|url-status=dead|archive-date=25 October 2013|access-date=13 March 2014|work=The Telegraph}}] In 1980, 50% of its sales were international.[{{in lang|es}} C. Preja, [https://www.modaes.es/empresa/la-italiana-canali-se-suma-a-la-invasion-de-la-sastreria-en-espana-con-su-primera-tienda-en-madrid.html La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid], ''Modaes.es'', 4 November 2013]
In 2007, the company abandoned its family-managed policy.[Moinak Mitra, [https://economictimes.indiatimes.com/italian-luxury-brand-canali-strikes-the-indian-chord/articleshow/6816979.cms Italian luxury brand Canali strikes the Indian chord], ''Indiatimes.com'', 27 October 2010]
In 2010, [New York Yankees](/source/New_York_Yankees) pitcher [Mariano Rivera](/source/Mariano_Rivera) was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes.[{{cite web | url=http://www.wwd.com/menswear-news/retail-business/canali-to-use-rivera-in-fall-ads-3220077?src=search_links | title=Canali to Use Mariano Rivera in Fall Ads | publisher=WWD | date=16 August 2010 | access-date=13 March 2014}}][Harvey Araton, [https://www.nytimes.com/2010/04/26/sports/baseball/26rivera.html The Understated Elegance of the Yankees’ Rivera], ''Nytimes.com'', 25 April 2010] In 2014, Canali opened its first store in [Spain](/source/Spain), in [Madrid](/source/Madrid), and signed a franchise deal with the Spanish company Yusty.[Michael Neibauer, [https://www.bizjournals.com/washington/breaking_ground/2015/01/rejoice-men-who-enjoy-a-finely-tailored-suit.html Rejoice, men who enjoy a finely tailored suit: Canali coming to CityCenterDC], ''Bizjournals.com'', 30 January 2015][[https://www.urbandaddy.com/articles/34346/washington-dc/canali-yes-we-canali-italian-finery-comes-to-downtown Yes, We Canali], ''Urbandaddy.com'', 3 April 2015] In December 2015, Canali opened its online shop.[{{in lang|es}} [https://www.eleconomista.es/evasion/caprichos/noticias/7163457/11/15/La-tienda-online-de-Canali-ya-es-una-realidad.html La tienda online de Canali ya es una realidad], ''Eleconomista.es'', 6 December 2015]
In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees.[Sandra Salibian, [https://wwd.com/fashion-news/fashion-scoops/canali-to-close-factory-dismiss-134-employees-11029447/ Canali to Close a Factory, Dismiss 134 Employees], ''Wwd.com'', 17 October 2017] In November 2017, the company denied rumors it was looking for a buyer.[Sandra Salibian, [https://wwd.com/fashion-news/fashion-scoops/canali-denies-sale-rumors-11056611/ Canali Denies Sale Rumors], ''Wwd.com'', 25 November 2017] In September 2018, Canali entered the Chinese ecommerce market through a partnership with [Secoo](/source/Secoo).[[https://jingdaily.com/canali-chinese-e-commerce/ Canali Brings Its Italian Designs to Chinese E-commerce], ''Jingdaily.com'', 28 September 2018] Following the outbreak of the [coronavirus pandemic](/source/coronavirus_pandemic), Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend.[[https://www.esquire.com/style/big-black-book-summer-2024/a60872866/canali-casual-clothing/ Canali Chills Out] ''Esquire'', Nick Sullivan, June 17, 2024]
In 2026, Canali appointed long-time [Brunello Cucinelli](/source/Brunello_Cucinelli_(company)) designer Alessio Lillocci to creative director; his first collection will be spring 2027.[{{cite news |last1=ZARGANI |first1=Luisa |title=Canali Appoints Creative Director |url=https://wwd.com/menswear-news/mens-designer-luxury/canali-appoints-creative-director-alessio-lillocci-1238946759/ |work=WWD |date=May 8, 2026}}]
==Description==
[[File:HK Central IFC mall Canali shop.jpg|thumb|A shop of Canali at [IFC Mall](/source/IFC_Mall_(Hong_Kong)), Hong Kong]]
thumb|right|300px|Canali shop-in-shop in Mongolia
Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually.[{{cite web | url=https://www.telegraph.co.uk/luxury/mens-style/6974/canali-is-a-superpower-of-suiting-and-semi-formal-menswear-worn-by-barack-obama.html | archive-url=https://web.archive.org/web/20131104163110/http://www.telegraph.co.uk/luxury/mens-style/6974/canali-is-a-superpower-of-suiting-and-semi-formal-menswear-worn-by-barack-obama.html | url-status=dead | archive-date=4 November 2013 | title=Mencyclopaedia: Canali | work=[The Daily Telegraph](/source/The_Daily_Telegraph) | date=21 June 2013 | access-date=13 March 2014 | author=Leitch, Luke}}] In 2012, 87.5% of the total production was exported;[{{cite web | url=http://www.mffashion.com/en/coverstory/2014/05/28/canali-relaunches-at-80-years | title=Canali relaunches at 80 years | publisher=MFfashion | access-date=16 June 2014}}]
Canali has 180 boutique stores including 52 in China,[Joseph DeAcetis, [https://www.forbes.com/sites/josephdeacetis/2019/07/17/how-canali-menswear-uses-innovation-to-achieve-aesthetic-perfection-as-consumers-evolve/#1f9d1bb0295e How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve], ''Forbes.com'', 17 June 2019]
Canali provides a ''[Su Misura](/source/made-to-measure)'' service which consists of a tailored-made pieces and personalized artistry to make a piece unique.