# CFVM-FM > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/CFVM-FM > Markdown URL: https://mediated.wiki/source/CFVM-FM.md > Source: https://en.wikipedia.org/wiki/CFVM-FM > Source revision: 1336954520 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **CFVM-FM** is a [French-language](/source/French_language) Canadian [radio station](/source/Radio_station) located in [Amqui](/source/Amqui), Quebec, Canada. Owned and operated by [Arsenal Media](/source/Arsenal_Media), it broadcasts on 99.9 [MHz](/source/Hertz) with an [effective radiated power](/source/Effective_radiated_power) of 23,800 [watts](/source/Watt) ([class C1](/source/List_of_broadcast_station_classes)) using an [omnidirectional antenna](/source/Omnidirectional_antenna). Previously a station with an [oldies](/source/Oldies) format from "[Boom](/source/Boom_FM)" from 2005 to February 2009, the station now has an [adult contemporary](/source/Adult_contemporary) format and is part of the "Viva" network. ## History Originally known as CFVM when it was on 1220 [kHz](/source/Hertz), the station moved to FM in April 2003 after 23 years on AM.[1] The new FM signal also replaced CFVM-1, a short-lived relay in nearby [Causapscal](/source/Causapscal,_Quebec) which was operational from 1997 to 2003 on 1450 kHz;[2] that facility was [previously](/source/List_of_defunct_CBC_radio_transmitters_in_Canada) used by the [Canadian Broadcasting Corporation](/source/Canadian_Broadcasting_Corporation) as a relay of what was then CBGA 1250, and is now [CBGA-FM](/source/CBGA-FM) 102.1, in [Matane](/source/Matane,_Quebec). On August 18, 2011, at 4:00 p.m. [EDT](/source/Eastern_Time), all "RockDétente" stations, including CFVM, rebranded as *[Rouge FM](/source/Rouge_FM)*. The last song under "RockDétente" was "[Pour que tu m'aimes encore](/source/Pour_que_tu_m'aimes_encore)" by [Celine Dion](/source/Celine_Dion), followed by a tribute of the branding. The first song under "Rouge" was "[I Gotta Feeling](/source/I_Gotta_Feeling)" by [Black Eyed Peas](/source/Black_Eyed_Peas). Astral was acquired by [Bell Media](/source/Bell_Media) in 2012. On February 8, 2024, Bell announced a restructuring that included the sale of 45 of its 103 radio stations to seven buyers, subject to approval by the CRTC, including CFVM, which was to be sold to Arsenal Media.[3] On March 11, 2025 the CRTC approved the sale to [Arsenal Media](/source/Arsenal_Media).[4] On April 22, 2025, CFVM dropped Rouge FM and flipped to "Viva 99,9.[5] ## References 1. Government of Canada, Canadian Radio-television and Telecommunications Commission (CRTC) (January 2, 2002). ["ARCHIVED - CFVM Amqui - conversion to FM band"](https://crtc.gc.ca/eng/archive/2002/db2002-419.htm). *crtc.gc.ca*. [Archived](https://web.archive.org/web/20190514031211/https://crtc.gc.ca/eng/archive/2002/db2002-419.htm) May 14, 2019 at the Wayback Machine. Retrieved October 1, 2020. 1. Government of Canada, Canadian Radio-television and Telecommunications Commission (CRTC) (March 5, 1997). ["ARCHIVED - Addition of a transmitter - Power Broadcasting Inc. - Approved"](https://crtc.gc.ca/eng/archive/1997/db97-91.htm). *crtc.gc.ca*. [Archived](https://web.archive.org/web/20190514070928/https://crtc.gc.ca/eng/archive/1997/db97-91.htm) May 14, 2019 at the Wayback Machine. Retrieved October 1, 2020. 1. Hudes, Sammy (8 February 2024). ["'Not a viable business anymore': Bell Media selling 45 radio stations amid layoffs"](https://www.thestar.com/business/not-a-viable-business-anymore-bell-media-selling-45-radio-stations-amid-layoffs/article_59a7d1cd-4fb8-5494-9dd6-01b6d3b96364.html). *[Toronto Star](/source/Toronto_Star)*. [The Canadian Press](/source/The_Canadian_Press). Retrieved 8 February 2024. 1. [Broadcasting Decision CRTC 2025-76](https://crtc.gc.ca/eng/archive/2025/2025-76.htm) *CRTC*, March 11, 2025 1. ["Arsenal Media has taken control of 7 stations from Bell"](https://nwbroadcasters.com/2025/04/30/arsenal-media-has-taken-control-of-7-stations-from-bell/). *NWBroadcasters*. April 30, 2025. Retrieved January 7, 2026. ## External links - [Viva 99,9](https://viva999.ca/) - [CFVM-FM](https://broadcasting-history.ca/radio/radio-stations/quebec/quebec-bas-st-laurent-gaspesie-iles-de-la-madeleine/CFVM-FM) at The History of Canadian Broadcasting by the [Canadian Communications Foundation](/source/Canadian_Communications_Foundation) --- Adapted from the Wikipedia article [CFVM-FM](https://en.wikipedia.org/wiki/CFVM-FM) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/CFVM-FM?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.