# Breast Cancer Now

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**Breast Cancer Now** is a charity in the United Kingdom which was formed by the merger of [Breast Cancer Campaign](/source/Breast_Cancer_Campaign), [Breakthrough Breast Cancer](/source/Breakthrough_Breast_Cancer) and [Breast Cancer Care](/source/Breast_Cancer_Care).[1][2] It is the United Kingdom's largest [breast cancer](/source/Breast_cancer) charity.[3] Its declared "Action Plan" is "by 2050, everyone who develops breast cancer will live".[4]Among other projects the charity provides most of the funding for the Breast Cancer Now Toby Robins Research Centre at the [Institute of Cancer Research](/source/Institute_of_Cancer_Research), London, which employs 120 scientists and clinicians.[5]

The charity's chief executive is Claire Rowney, and [King Charles III](/source/Charles_III) is its royal patron.[6]

In November 2018 research-focused Breast Cancer Now and support-focused [Breast Cancer Care](/source/Breast_Cancer_Care) announced that they would merge on 1 April 2019, creating a charity with an income of about £45 million. The merged charity is chaired by Jill Thompson, formerly a trustee of Breast Cancer Care, and the chief executive is Delyth Morgan, formerly chief executive of Breast Cancer Now. The combined headquarters are at Breast Cancer Now offices at [Aldgate](/source/Aldgate), London. The charity said that it would operate using both names for about a year, when a new logo and name was expected to be introduced.[7][8][9] As of January 2020 the charity's formal name is "Breast Cancer Care and Breast Cancer Now" and it uses the working name "Breast Cancer Now".[10]

Breast Cancer Now's flagship fundraising event is their 'wear it pink' campaign. This is one of the UK's biggest fundraising events having raised over £33 million since it launched in 2002.[11] In 2019, the date for the 'wear it pink' campaign was 18 October.

## See also

- [Cancer in the United Kingdom](/source/Cancer_in_the_United_Kingdom)

## References

1. ["New charity Breast Cancer Now acts to eradicate deaths from breast cancer by 2050"](http://www.icr.ac.uk/news-features/news-archive/news-details/new-charity-breast-cancer-now-acts-to-eradicate-deaths-from-breast-cancer-by-2050). *icr.ac.uk*

1. Potts, Judith (16 June 2015). ["Breast cancer gets a newly renamed charity - and new hope"](https://www.telegraph.co.uk/lifestyle/wellbeing/healthadvice/11679490/Breast-cancer-gets-a-newly-renamed-charity-and-new-hope.html). *Telegraph*. Retrieved 11 April 2017.

1. ["Breast Cancer Now"](https://www.bbc.co.uk/programmes/b06jm3ys). *One: Lifeline*. BBC. Retrieved 11 April 2017.

1. ["Our Action Plan"](http://breastcancernow.org/about-us/what-we-do/our-action-plan). Breast Cancer Now. Retrieved 11 April 2017.

1. ["Breast Cancer Now Research Centre"](https://web.archive.org/web/20170402013227/http://www.icr.ac.uk/our-research/our-research-centres/breast-cancer-now-centre). Institute of Cancer Research. Archived from [the original](http://www.icr.ac.uk/our-research/our-research-centres/breast-cancer-now-centre) on 2 April 2017. Retrieved 11 April 2017.

1. ["Who we are"](http://breastcancernow.org/about-us/who-we-are). Breast Cancer Now. Retrieved 11 April 2017.

1. Weakley, Kirsty (5 November 2018). ["UK's largest breast cancer charities announce merger plans"](https://www.civilsociety.co.uk/news/breast-cancer-charities-announce-merger-to-create-first-comprehensive-offer.html). *Civil Society*. Retrieved 17 September 2019.

1. John Plummer & Andy Ricketts (6 December 2018). ["Analysis: How the merger of two breast cancer charities will work"](https://www.thirdsector.co.uk/analysis-merger-two-breast-cancer-charities-will-work/management/article/1520490). *Third Sector*. Retrieved 17 September 2019.

1. ["Breast cancer: Menopausal hormone therapy risks 'bigger than thought'"](https://www.bbc.co.uk/news/health-49508671), BBC, 30 August 2019, retrieved 2 September 2019

1. Footer of website at [breastcancernow.org](http://breastcancernow.org)

1. ["Home"](https://www.wearitpink.org/). *wearitpink.org*

## External links

- [Official website](http://breastcancernow.org/)

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Adapted from the Wikipedia article [Breast Cancer Now](https://en.wikipedia.org/wiki/Breast_Cancer_Now) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Breast_Cancer_Now?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.