# Brandon Grotesque

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> Source: https://en.wikipedia.org/wiki/Brandon_Grotesque
> Source revision: 1304531094
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Geometric sans-serif typeface}}
{{Use dmy dates|date=July 2023}}
{{Use British English|date=July 2023}}
{{Infobox font
| name        = Brandon Grotesque
| image       = Brandon Grotesque Specimen.png
| style       = [Sans-serif](/source/Sans-serif)
| creationdate = 2009–2010
| creator     = Hannes von Döhren
| variations  = Brandon Text<br>Rimowa Type (for Rimowa)<br>Bogle (for Walmart)
| foundry     = HVD Fonts
}}

'''Brandon Grotesque''' is a [sans-serif](/source/sans-serif) [typeface](/source/typeface) designed by Hannes von Döhren of HVD Fonts during 2009 and 2010. [Spacing](/source/Letter-spacing) and [kerning](/source/kerning) was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. [Italic](/source/Italic_type) versions were also made available for each weight.<ref name="MyFonts">{{Cite web|url = http://new.myfonts.com/fonts/hvdfonts/brandon-grotesque/|title = Brandon Grotesque|accessdate = 27 October 2011|last = MyFonts|authorlink = |year = 2011}}</ref>

The typeface can be classified as a [geometric sans-serif](/source/Sans-serif), heavily inspired by the typefaces of same classification during the 1920s and 1930s (e.g. [Kabel](/source/Kabel_(typeface)) and [Futura](/source/Futura_(typeface))). It was designed to appear elegant through having a low [x-height](/source/x-height), a less common characteristic for sans-serif fonts.<ref name="MyFonts" />

In 2014, von Döhren released ''Brandon Text'', a tighter version intended for body text.<ref>{{cite web|url=http://typographica.org/typeface-reviews/brandon-text/|title=Brandon Text|website=Typographica|last1=Rendle|first1=Robin|accessdate=11 July 2015}}</ref>

== Usage ==
From 2010 to 2018, it has been the corporate font of [Comedy Central](/source/Comedy_Central), used on promotional materials, idents and posters, such as for its [Rally to Restore Sanity and/or Fear](/source/Rally_to_Restore_Sanity_and%2For_Fear) event, together with the font [Eames Century Modern](/source/Century_type_family).<ref>{{cite web|title=Fonts in Use: Comedy Central|url=http://fontsinuse.com/uses/24/comedy-central|website=Fonts in Use|date=13 January 2011 |accessdate=4 October 2014}}</ref>

Brandon Grotesque was selected as the [wordmark](/source/wordmark) typeface of [Brandon University](/source/Brandon_University)'s revised logo.<ref>{{Cite web|url=http://www.ty-candy.com/brandon-university-visual-identity-concepts/|title=Brandon University Visual Identity Concepts|website=ty-candy|access-date=2016-10-08|archive-date=2018-12-14|archive-url=https://web.archive.org/web/20181214112518/http://www.ty-candy.com/brandon-university-visual-identity-concepts|url-status=dead}}</ref>

A custom version of Brandon Text, Bogle, was created for [Walmart](/source/Walmart) in 2017. Bogle adds additional rounding to the Brandon Text characters, and elements of the Walmart spark logo, to Brandon Text. The font was named Bogle after Bob Bogle, [Sam Walton](/source/Sam_Walton)’s assistant that coined the name Walmart.<ref>{{cite web|url=https://www.hvdfonts.com/custom-cases/walmart|title=Bogle HvD Fonts|website=HvD Fonts|access-date=2020-03-08}}</ref>

== References ==
{{Reflist}}

==External links==
* [http://issuu.com/hvdfonts/docs/brandon Brandon Grotesque Type Specimen]
* [http://www.hvdfonts.com/ HVD Fonts Website]

Category:Typefaces and fonts introduced in 2011
Category:Geometric sans-serif typefaces

{{typography-stub}}

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Adapted from the Wikipedia article [Brandon Grotesque](https://en.wikipedia.org/wiki/Brandon_Grotesque) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Brandon_Grotesque?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.