# BrandAlley > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/BrandAlley > Markdown URL: https://mediated.wiki/source/BrandAlley.md > Source: https://en.wikipedia.org/wiki/BrandAlley > Source revision: 1346274587 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **BrandAlley** is a British online fashion retailer based in [London](/source/London). The company runs flash sales across [designer brands](/source/Designer_label), launching multiple sales each day which typically last for a week at a time.[1] The site offers [womenswear](/source/Womenswear), [menswear](/source/Menswear), children's collections, [homeware](/source/Homeware) and [beauty](/source/Beauty_Product) products. BrandAlley ships to the [UK](/source/United_Kingdom) and [Ireland](/source/Ireland). ## History BrandAlley [UK](/source/United_Kingdom) was launched as a joint venture between [News International](/source/News_International) and BrandAlley [France](/source/France), in 2008. In 2013, the company was sold in a [management buyout](/source/Management_buyout) to CEO Rob Feldmann and Chairman Bruce MacInnes.[2] In 2010 BrandAlley sponsored ‘The Naturally Fashionable Garden’ at [Chelsea Flower Show](/source/Chelsea_Flower_Show) designed by British [landscape designer](/source/Landscape_design) Nicholas Dexter.[3] BrandAlley went on to sponsor subsequent gardens at [Chelsea Flower Show](/source/Chelsea_Flower_Show) in 2013 and 2014, both designed by award-winning gardener Paul Hervey-Brookes.[4][5][6] The business received investment from a [Chinese](/source/China) [e-tailer](/source/E-tailer) [Vipshop](/source/Vipshop) in 2015 for a minority stake in the company.[7] BrandAlley were shortlisted for a [Drapers](/source/Drapers_(magazine)) award in 2017, under the Pure Play E-tailer Of The Year category, alongside [ASOS](/source/ASOS.com), [The Outnet](/source/YOOX_Net-a-Porter_Group) and [Boohoo](/source/Boohoo.com).[8] In February 2018 BrandAlley purchased homeware and beauty [e-tailer](/source/E-tailer) Achica in a cash deal from the [Dunelm Group](/source/Dunelm_Group). The deal added 200 new beauty, [homeware](/source/Household_goods) and [furniture](/source/Furniture) brands to the BrandAlley business. Under the deal BrandAlley acquired 33 Achica staff, bringing the total number of UK employees to 85.[9][10] ## Business BrandAlley visitors must be members in order to access sales, signing up is free.[11] Launching new sales every day, BrandAlley notifies members of daily offers through email, as well as social media channels and its website.[12] Limited product availability incentivises customers to buy; items are reserved for 15 minutes once customers place them in their basket, after which they are released to other shoppers.[13] Delivery lead times vary between 2–28 days depending on how the logistics for sales are handled.[14] ## References 1. ["Online retailer witnesses 40% revenue rise with AI platform"](https://www.dataiq.co.uk/news/online-retailer-witnesses-40-revenue-rise-ai-platform). *www.dataiq.co.uk*. Retrieved 2018-09-28. 1. ["Exclusive: BrandAlley UK acquired by its management team in MBO"](https://www.drapersonline.com/exclusive-brandalley-uk-acquired-by-its-management-team-in-mbo/5044853.article). *Drapers*. Retrieved 2018-09-28. 1. Fortnam, Joanna (2010-05-25). ["Chelsea Flower Show 2010: pick of the Small Gardens"](https://www.telegraph.co.uk/gardening/chelseaflowershow/7763392/Chelsea-Flower-Show-2010-pick-of-the-Small-Gardens.html). [ISSN 0307-1235](https://www.worldcat.org/issn/0307-1235). Retrieved 2018-09-28. 1. ["RHS Chelsea Flower Show - Garden 10: The BrandAlley Garden - BBC Two"](http://www.bbc.co.uk/programmes/articles/21tDgqmYCLxrNMWSM1Zsn7r/garden-10-the-brandalley-garden). *BBC*. Retrieved 2018-09-28. 1. ["BrandAlley to showcase new garden at RHS Chelsea Flower Show - DesignCurial"](http://www.designcurial.com/news/brandalley-to-showcase-new-garden-at-rhs-chelsea-flower-show). *www.designcurial.com*. Retrieved 2018-09-28. 1. ["Celebs turns out for opening of Chelsea Flower Show"](https://www.hellomagazine.com/celebrities/2014051918850/celebrities-chelsea-flower-show/). *HELLO!*. 2014-05-19. Retrieved 2018-09-28. 1. ["BrandAlley receives multimillion-pound investment from Chinese etailer"](https://www.drapersonline.com/news/multimillion-pound-investment-for-brandalley/7001980.article). *Drapers*. Retrieved 2018-09-28. 1. ["Drapers Awards 2017 shortlist revealed"](https://www.drapersonline.com/news/drapers-awards-2017-shortlist-revealed/7026281.article). *Drapers*. Retrieved 2018-09-28. 1. ["Achica debuts fashion after BrandAlley purchase"](https://www.drapersonline.com/news/achica-debuts-fashion-after-brandalley-purchase/7029205.article). *Drapers*. Retrieved 2018-09-28. 1. ["Dunelm logs brisk sales growth, but profit margin sinks"](https://www.ft.com/content/a8e0b2a8-160c-11e8-9376-4a6390addb44). *Financial Times*. Retrieved 2018-09-28. 1. Qureshi, Huma (2009-04-23). ["How to buy designer clothes for less"](https://www.theguardian.com/money/2009/apr/23/discount-designer-clothes). *the Guardian*. Retrieved 2018-09-28. 1. ["Online retailer witnesses 40% revenue rise with AI platform | www.dataiq.co.uk"](https://www.dataiq.co.uk/news/online-retailer-witnesses-40-revenue-rise-ai-platform). *www.dataiq.co.uk*. Retrieved 2018-09-28. 1. Rahim, Hajra (2018-05-14). ["3 tips on how to upsell effectively"](https://www.telegraph.co.uk/connect/small-business/sales-and-trade/how-to-upsell-effectively/). *The Telegraph*. [ISSN 0307-1235](https://www.worldcat.org/issn/0307-1235). Retrieved 2018-09-28. 1. Gammell, Kara (2011-05-28). ["How to bag a bargain in a flash"](https://www.telegraph.co.uk/finance/personalfinance/money-saving-tips/8541666/How-to-bag-a-bargain-in-a-flash.html). [ISSN 0307-1235](https://www.worldcat.org/issn/0307-1235). Retrieved 2018-09-28. ## External links - [Official website](http://www.brandalley.co.uk/) - [Gshopper Website](https://www.gshopper.com/) --- Adapted from the Wikipedia article [BrandAlley](https://en.wikipedia.org/wiki/BrandAlley) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/BrandAlley?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.