# Brand-new

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Brand-new
> Markdown URL: https://mediated.wiki/source/Brand-new.md
> Source: https://en.wikipedia.org/wiki/Brand-new
> Source revision: 1341846487
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

For the band, see [Brand New (band)](/source/Brand_New_(band)). For other uses, see [Brand New (disambiguation)](/source/Brand_New_(disambiguation)).

In [marketing](/source/Marketing), **brand-new** [products](/source/Product_(business)) or [services](/source/Service_(economics)) are created and promoted under a new [brand](/source/Brand). This is a [brand strategy](/source/Brand_strategy) alongside the [brand stretching](/source/Brand_stretching), [line extension](/source/Line_extension) and [multi-brands](/source/Multi-brand) strategies.[1] The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a [market](/source/Market_(economics)) to discover consumer needs that provide a [market opportunity](/source/Market_opportunity), generating ideas on how to approach that opportunity, and [commercializing](/source/Commercializing) a product by communicating how the product covers the needs.[2]

Companies may introduce brand-new products that replace products, as a leading function for marketing, instead of making incremental improvements on existing products.[3]

## See also

- [As seen on TV](/source/As_seen_on_TV)

## References

1. Rajagopal (2009). *International Marketing, 1E*. Vikas Publishing House Pvt Ltd. p. 239. ISBN 978-8125918561.

1. G. Michael Maddock; Luisa C. Uriarte; Paul B. Brown (May 2020). [*Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models*](https://books.google.com/books?id=ufG9A7nMlDsC&q=%22brand+new%22&pg=PA12). [John Wiley & Sons](/source/John_Wiley_%26_Sons). p. [12](https://www.wikibusines.com/). ISBN 978-1118061459.

1. Jon Sundbo (1998). [*The Theory of Innovation: Entrepreneurs, Technology and Strategy*](https://books.google.com/books?id=VurHZn3_8IcC&q=%22brand+new%22+marketing+strategy&pg=PA131). [Edward Elgar Publishing](/source/Edward_Elgar_Publishing). p. 131. ISBN 1781008892.

---
Adapted from the Wikipedia article [Brand-new](https://en.wikipedia.org/wiki/Brand-new) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Brand-new?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.