# Brad Sham > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Brad_Sham > Markdown URL: https://mediated.wiki/source/Brad_Sham.md > Source: https://en.wikipedia.org/wiki/Brad_Sham > Source revision: 1355492821 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) American sportscaster (born 1949) **Brad Michael Sham** (born August 16, 1949) is an American [sportscaster](/source/Sportscaster) who is known as the "Voice of the [Dallas Cowboys](/source/Dallas_Cowboys)".[1] Sham is currently the play-by-play announcer on the [Dallas Cowboys Radio Network](/source/Dallas_Cowboys_Radio_Network). ## Biography Sham has been with the Cowboys since 1976, when he was hired to be their color analyst alongside play-by-play man [Verne Lundquist](/source/Verne_Lundquist). Sham also held the position of Sports Director at former Cowboys Radio Network flagship station 1080 AM [KRLD](/source/KRLD_(AM)) between 1976 and 1981. When Lundquist left for [CBS](/source/CBS_Sports) in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid-1990s). In 2003, Sham wrote *Dallas Cowboys: Colorful Tales of America's Greatest Teams* ([ISBN](/source/ISBN_(identifier)) [0762727594](https://en.wikipedia.org/wiki/Special:BookSources/0762727594)). He also contributes weekly columns to dallascowboys.com. The 2025 season marked Sham's 47th year with the organization; the longest of any broadcaster with the team, albeit not consecutive due to his three-year absence from the club from 1995 to 1997. During his absence from the Cowboys, Sham called [Texas Rangers](/source/Texas_Rangers_(baseball)) games on the radio with [Eric Nadel](/source/Eric_Nadel) between 1995 and 1997. Sham has done NFL play-by-play for the *[NFL on Westwood One](/source/NFL_on_Westwood_One)*, the *[NFL on Fox](/source/NFL_on_Fox)*, *[TNT Sunday Night Football](/source/TNT_Sunday_Night_Football)*, and the *[NFL on CBS](/source/NFL_on_CBS)* for one game in 2004. He has also worked games for [NFL Europe](/source/NFL_Europe) and the [Arena Football League](/source/Arena_Football_League_(1987%E2%80%932008))'s [Dallas Desperados](/source/Dallas_Desperados). Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the [NCAA Men's Division I Basketball Championship](/source/NCAA_Men's_Division_I_Basketball_Championship) and college football. He spent over a decade as the radio voice of the [Texas Longhorns](/source/Texas_Longhorns)' football and basketball teams (mostly in the 1980s), which also aired on flagship KRLD and on the Mutual Southwest Radio Network. Sham has been in the booth for 26 [Cotton Bowl Classics](/source/Cotton_Bowl_Classic), calling play-by-play for 25 games and serving as the analyst for one. He has also served as a play-by-play broadcaster for the [Big 12 Network](/source/Big_12_Network) basketball Saturdays, as well as for select [ESPN](/source/ESPN) Network Big 12 games. Sham has also worked [Major League Soccer](/source/Major_League_Soccer) games for the Dallas Burn (now [FC Dallas](/source/FC_Dallas)) and [North American Soccer League](/source/North_American_Soccer_League_(1968%E2%80%9384)) games for the [Dallas Tornado](/source/Dallas_Tornado). He also provided color commentary for ESPN's coverage of the NASL in 1982.[2] He also was part of the crew that covered the [1998 Winter Olympics](/source/1998_Winter_Olympics) in [Nagano, Japan](/source/Nagano%2C_Nagano). Sham made his acting debut in the 2008 movie, [*W.*](/source/W._(film))[3] ### Honors Sham has won the [NSSA](/source/National_Sportscasters_and_Sportswriters_Association) Texas Sportscaster of the Year award 11 times and is a member of the [Texas Radio Hall of Fame](https://en.wikipedia.org/w/index.php?title=Texas_Radio_Hall_of_Fame&action=edit&redlink=1).[3] He was inducted into the [Texas Sports Hall of Fame](/source/Texas_Sports_Hall_of_Fame) in 2020. ## Personal life Sham is [Jewish](/source/Jewish).[4] [Cory Provus](/source/Cory_Provus), broadcaster for the [Minnesota Twins](/source/Minnesota_Twins), is his cousin.[5] He graduated from the [University of Missouri](/source/University_of_Missouri) [School of Journalism](/source/Missouri_School_of_Journalism) in 1970.[3] He was a brother of the [Alpha Epsilon Pi](/source/Alpha_Epsilon_Pi) fraternity. In the 1980s he owned a sporting apparel store named Brad Sham's Big League Threads. ## References 1. **[^](#cite_ref-1)** Fisher, Mike (September 17, 2019). ["A Cowboys voice night off in Week 4, with Ted Emrich stepping in for Brad Sham"](https://www.si.com/nfl/cowboys/news/a-cowboys-voice-night-off-in-week-4-with-ted-emrich-stepping-in-for-brad-sham/). *[Sports Illustrated](/source/Sports_Illustrated)*. Retrieved October 20, 2019. 1. **[^](#cite_ref-2)** Archived at [Ghostarchive](https://ghostarchive.org/varchive/youtube/20211205/k28rhxg_634) and the [Wayback Machine](https://web.archive.org/web/20170206141800/https://www.youtube.com/watch?v=k28rhxg_634): ["1982 05 22 SAN DIEGO SOCKERS AT MONTREAL MANIC NASL"](https://www.youtube.com/watch?v=k28rhxg_634). *[YouTube](/source/YouTube)*. September 11, 2016. 1. ^ [***a***](#cite_ref-:0_3-0) [***b***](#cite_ref-:0_3-1) [***c***](#cite_ref-:0_3-2) ["Brad Sham"](http://westwoodonesports.com/brad-sham/). WestwoodOne. Retrieved June 18, 2014. 1. **[^](#cite_ref-4)** ["Brad Sham to Call Yom Kippur, Tony Romo"](https://blogs.dallasobserver.com/sportatorium/2009/09/brad_sham_to_call_yom_kippur_t.php). Retrieved June 18, 2014. 1. **[^](#cite_ref-5)** Johnson, Jeff (January 23, 2019). ["From Santo and Hughes, to Uecker and Mauer, Minnesota Twins voice Cory Provus has experienced a lot"](https://www.thegazette.com/minor-league-sports/from-santo-and-hughes-to-uecker-and-mauer-minnesota-twins-voice-cory-provus-has-experienced-a-lot/). *[The Gazette](/source/The_Gazette_(Cedar_Rapids%2C_Iowa))*. Retrieved December 22, 2021. --- Adapted from the Wikipedia article [Brad Sham](https://en.wikipedia.org/wiki/Brad_Sham) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Brad_Sham?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.