# BiscoMisr

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{{Short description|Egyptian food company}}
{{Infobox company
| name                = BiscoMisr <br/> بسكومصر
| logo                = File:Bisco Misr.png
| caption             = 
| former type         = 
| type                = [Subsidiary](/source/Subsidiary) of [HSA Group](/source/Hayel_Saeed_Anam_Group)
| traded_as           = 
| industry            = [Food industry](/source/Food_industry)
| founded             = 
| founder             = 
| hq_location_city    = [Cairo](/source/Cairo)
| hq_location_country = [Egypt](/source/Egypt)
| key_people          = [Amr Farghal](/source/Amr_Farghal) (Chairman)
| website             = {{Official website|http://www.biscomisr.com}}
| footnotes           = 
| intl                = 
}}

'''BiscoMisr''' is the largest biscuits company in Egypt and one of the top 5 biscuit companies in the Middle East and Africa.<ref>{{cite news| url = https://www.just-food.com/news/majority-of-bisco-misr-investors-back-kellogg-takeover_id128770.aspx| title = Majority of Bisco Misr investors back Kellogg takeover| date = January 6, 2015| work = Just Food| archive-date = May 11, 2021| access-date = October 11, 2019| archive-url = https://web.archive.org/web/20210511135824/https://www.just-food.com/news/majority-of-bisco-misr-investors-back-kellogg-takeover_id128770.aspx| url-status = dead}}</ref> It was established in 1957<ref>{{cite web |url= http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BISM:EY |title=BISCO MISR (BISM:Egypt (EGX)): Stock Quote & Company Profile - Businessweek|work=investing.businessweek.com|accessdate=13 August 2012}}{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}}</ref> during [Egypt](/source/Egypt)’s nationalization program as the [Egyptian Company for Foods](/source/Egyptian_Company_for_Foods) which has been the country’s main provider of [baked goods](/source/Baking) and confectionery at that time.<ref>{{cite web|url=http://www.africabusinesssource.com/biscomisr/|archive-url=https://archive.today/20130116160835/http://www.africabusinesssource.com/biscomisr/|url-status=dead|archive-date=16 January 2013|title=The Egyptian Company for Foods (Bisco Misr) « Africa Business Source|work=africabusinesssource.com|accessdate=10 August 2012}}</ref>

==History==
The company was established with the purpose of supplying the army and the national schools at the time, providing a quick energy snack for the soldiers in the barracks as well as the school children on the playground.
At the same time, BiscoMisr was the main [confectionery](/source/confectionery) supplier for the local market. For decades Bisco Misr acted as the trusted supplier for schools, governmental organizations, the army and the traditional market.<ref>{{cite news|url = https://www.zawya.com/mena/en/companies/story/Bisco_Misr_and_Temmys_AFCON_sponsorship_spurs_brand_innovation-ZAWYA20190703112508/| title = Bisco Misr and Temmy's AFCON sponsorship spurs brand innovation|date= July 3, 2019| work = Zawya}}</ref>

BiscoMisr was handed over from the public sector to the private sector at the height of the revived privatization program in 2005. Since then, the company has seen a total makeover of BiscoMisr’s name.

The company was put up for partial sale in 1999 when the privatization process was on a roll. The private investor bought a stake in the company but did not take an [active management](/source/active_management) at the time.

Just six years later, on January 16, 2005, BiscoMisr was fully privatized. The new shareholders took over the management in May 2005.

In January 2015, Bisco Misr became a subsidiary of the [Kellogg Company](/source/Kellogg_Company).<ref>{{cite news|url = https://www.reuters.com/article/biscomisr-ma-kellogg/egypts-bisco-misr-shareholders-agree-to-sell-125-mln-worth-of-shares-to-kellogg-bidding-ends-idUSL6N0UQ0MJ20150111| title = Egypt's Bisco Misr shareholders agree to sell $125 mln worth of shares to Kellogg, bidding ends|date= January 15, 2015| work = Reuters}}</ref>

On 10 September 2024, [Hayel Saeed Anam Group](/source/Hayel_Saeed_Anam_Group) signed an agreement to acquire [Kellanova](/source/Kellanova)’s (formerly [Kellog Company](/source/Kellog_Company)) shares of Bisco Misr. The transaction is expected to be closed by Q1 2025. <ref>{{cite news|url = https://www.zawya.com/en/press-release/companies-news/kellanova-and-hayel-saeed-anam-group-and-co-announce-the-signing-of-an-agreement-amcwmtwn | title = Kellanova and Hayel Saeed Anam Group & Co. announce the signing of an agreement |date= September 10, 2024| work = Zawya}}</ref>

==References==
{{reflist}}

{{DEFAULTSORT:Biscomisr}}
Category:Food companies of Egypt
Category:Manufacturing companies based in Cairo
Category:1957 establishments in Egypt
Category:Food and drink companies established in 1957
Category:Egyptian brands
Category:2015 mergers and acquisitions

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Adapted from the Wikipedia article [BiscoMisr](https://en.wikipedia.org/wiki/BiscoMisr) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/BiscoMisr?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.