# Beyond Good > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Beyond_Good > Markdown URL: https://mediated.wiki/source/Beyond_Good.md > Source: https://en.wikipedia.org/wiki/Beyond_Good > Source revision: 1356327152 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Beyond Good**, formerly known as **Madécasse**, is a [Brooklyn-based](/source/Brooklyn) chocolate and vanilla company. It was established in 2008 by Brett Beach and Tim McCollum. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of [Madagascar](/source/Madagascar). All of their cocoa is certified [direct trade](/source/Direct_trade) and is sourced directly from [Malagasy](/source/Malagasy_people) and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in [Antananarivo](/source/Antananarivo) before moving its production facility to [Madagascar](/source/Madagascar) and [Europe](/source/Europe).[1] ## History Brett Beach and Tim McCollum met while [Peace Corps](/source/Peace_Corps) volunteers in Madagascar. After eight years on the island, McCollum and Beach devised their business model.[2] Beach and McCollum wanted to produce chocolate on the island.[3] Beach and McCollum started Madécasse at Beach's residence in [Lawrence, Kansas](/source/Lawrence,_Kansas).[4] They partnered with cocoa farmers of the Ezaka Cooperative.[5] The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.[4] The farmers received training, equipment was purchased, and a bonus program for the company was developed.[5] According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Madécasse partnered with a factory on the island that has steadily increased its production outcome.[4] As the company expanded, it partnered with more farming cooperatives to meet rising demand.[4] Beyond Good exports vanilla beans and extracts from Madagascar.[4] Beyond Good has offices in Brooklyn and Madagascar. In January 2020, the company officially changed its name from Madécasse to Beyond Good.[6] The company introduced a line of [Ugandan](/source/Uganda) chocolate bars in early 2020.[7] ## Recognition In 2010, Beyond Good was included in *[Food & Wine](/source/Food_%26_Wine)'*s list of 40 Big Thinkers 40 & Under.[8] In 2011, it was listed as one of the World's 50 Most Innovative Companies by *[Fast Company](/source/Fast_Company_(magazine))*.[9] Beyond Good was named a Leader of Global Change in 2012 by the [United Nations](/source/United_Nations) and Foundation for Social Change.[10] In the same year, the brand also won the [Good Food Award](/source/Good_Food_Awards) in the Chocolate category.[11] In 2022, it received the Good Egg Award on the 2022 [Chocolate Scorecard](https://www.chocolatescorecard.com/) for its work with human rights and environmental issues such as traceability and transparency, living income, child labor, deforestation and climate, [agroforestry](/source/Agroforestry), and [agrochemical](/source/Agrochemical) management.[12] ## References 1. confectionerynews.com (2020-03-11). ["Beyond Good expands production opening a factory in Africa"](https://www.confectionerynews.com/Article/2020/03/11/Beyond-Good-expands-production-opening-a-factory-in-Africa). *confectionerynews.com*. Retrieved 2023-09-16. 1. Dugan, Owen "Made in Madagascar", *[Wine Spectator](/source/Wine_Spectator)*, Los Angeles, 31 May 2010. 1. Follmer, Max ["Madecasse Takes Bitter out of Chocolate Sweetness"](http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness/) [Archived](https://web.archive.org/web/20120502170115/http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness) 2012-05-02 at the Wayback Machine, *Take Part* March 1, 2011 1. Watkins, Tate ["Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop"](http://www.good.is/post/cuckoo-for-cocoa-processing-making-chocolate-not-just-picking-it-helps-madagascar-develop/), *Good Business* 7 February 2012. 1. ["Creating Change through Chocolate"](http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html/) [Archived](https://web.archive.org/web/20121130100409/http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html) 2012-11-30 at the Wayback Machine *PCC Natural Markets* 1. ["Madécasse rebrands as Beyond Good"](https://www.candyindustry.com/articles/88879-mad%C3%A9casse-rebrands-as-beyond-good?v=preview). *www.candyindustry.com*. Retrieved 2021-04-07. 1. Good, Beyond (2020-01-16). ["Beyond Good Sweetens its Offering with Three New Chocolate Bars"](https://www.globenewswire.com/news-release/2020/01/16/1971713/0/en/Beyond-Good-Sweetens-its-Offering-with-Three-New-Chocolate-Bars.html). *GlobeNewswire News Room*. Retrieved 2021-04-07. 1. Wheelock, Katherine "40 Big Thinkers 40 & Under", *[Food & Wine](/source/Food_%26_Wine)*, November 2010. 1. ["50 Most Innovative Companies – Madecasse"](http://www.fastcompany.com/most-innovative-companies/2011/profile/madecasse.php/) *[Fast Company](/source/Fast_Company_(magazine))* March 2011 1. ["2012 Global Conference for Social Change list of speakers"](https://web.archive.org/web/20150528094933/http://foundationchange.org/events/2012-global-conference-for-social-change/) *Foundation for Social Change* 1. ["2011 Good Food Awards Chocolate Winner"](http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/) [Archived](https://web.archive.org/web/20111204073038/http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/) 2011-12-04 at the Wayback Machine *Seedling Projects* 1. ["2022 Chocolate Scorecard"](https://www.chocolatescorecard.com/s/Chocolate-Scorecard-2022-Eng.pdf). *Chocolate Scorecard*[dead link] --- Adapted from the Wikipedia article [Beyond Good](https://en.wikipedia.org/wiki/Beyond_Good) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Beyond_Good?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.