# Bent Image Lab

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American animation studio and production company

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**BENT IMAGE LAB** (or BENT) is an American [animation studio](/source/Animation_studio) and production company specializing in story development, television, commercials, visual effects, music videos, short films, experimental techniques and tech development in [augmented reality](/source/Augmented_reality) (AR). Located in [Portland, Oregon](/source/Portland%2C_Oregon), the company was founded in 2002 by partners [David Daniels](/source/David_Daniels_(film)), [Ray Di Carlo](/source/Ray_Di_Carlo), and [Chel White](/source/Chel_White).[1]

Beginning in 2010, the studio began the production and development of television projects, including half hour animated holiday specials for the [Hallmark Channel](/source/Hallmark_Channel)[2] and animated segments for *[Portlandia](/source/Portlandia_(TV_series))*.[3] The company is also known for its [visual effects](/source/Visual_effects) work in motion pictures and television, as seen in [Gus Van Sant](/source/Gus_Van_Sant)'s [*Paranoid Park*](/source/Paranoid_Park_(film)), [*Restless*](/source/Restless_(2011_film)) and *[Milk](/source/Milk_(2008_American_film))*, in [Todd Haynes](/source/Todd_Haynes)' *[I'm Not There](/source/I'm_Not_There)*, as well as NBC's *[Grimm (TV Series)](/source/Grimm_(TV_Series))*.[4] Since 2014, the studio has been developing [augmented reality](/source/Augmented_reality) (AR) technology[5][6] and plans to launch their convergent [computer vision](/source/Computer_vision) library in fall of 2019.

## Work and techniques

Bent Image Lab is known largely for its [stop motion](/source/Stop_motion) animation, [CGI](/source/Computer-generated_imagery)/[computer animation](/source/Computer_animation), character design,[7] and multi-technique projects.[8]

Bent's multi-technique approach can be seen in the [Modest Mouse](/source/Modest_Mouse) music video *Whale Song* (director Nando Costa),[9] the [Thom Yorke](/source/Thom_Yorke) music video *[Harrowdown Hill](/source/Harrowdown_Hill)* (director [Chel White](/source/Chel_White)), the Coca-Cola ad *Hidden Formula*, the Lux soap ad *Provocateur*, a commercial for [Kellogg's](/source/Kellogg's) Rice Krispies[10]

One early and notable example of a BENT [stop motion](/source/Stop_motion) project is *Blue Christmas* (a.k.a. *Santa and the States*) (season 30, episode 8),[11][12] a parody short for [Robert Smigel's](/source/Robert_Smigel) *[Saturday TV Funhouse](/source/List_of_SNL_TV_Funhouse)* on *[Saturday Night Live](/source/Saturday_Night_Live)*. The short, airing December 18, 2004, was directed by Bent co-founder Chel White, written by [Robert Smigel](/source/Robert_Smigel) and Michelle Saks Smigel with additional material by [Rich Blomquist](/source/Rich_Blomquist), [Stephen Colbert](/source/Stephen_Colbert), [Scott Jacobson](/source/Scott_Jacobson), and Matt O'Brien; voices by [Maya Rudolph](/source/Maya_Rudolph), [Amy Poehler](/source/Amy_Poehler), Erik Bergmann, and Robert Smigel.[13] The short is a parody of the 1964 holiday TV special *[Rudolph the Red-Nosed Reindeer](/source/Rudolph_the_Red-Nosed_Reindeer_(TV_special))*. Bent Image Lab has replicated the same style and original characters in television advertisements for AT&T,[14] AFLAC, Bing, and in a series of 2014 holiday promos for [CBS](/source/CBS) commemorating the 50th anniversary of *[Rudolph the Red-Nosed Reindeer.](/source/Rudolph_the_Red-Nosed_Reindeer_(TV_special))*[15][16] In 2016, the studio produced a ten-minute remake of *[Rudolph the Red-Nosed Reindeer](/source/Rudolph_the_Red-Nosed_Reindeer_(TV_special))* as a 4D attraction film for [SimEx-Iwerks](/source/SimEx-Iwerks).[17] Another significant stop motion project is *[Jingle All the Way (TV special)](/source/Jingle_All_the_Way_(TV_special))*, a holiday special for Hallmark Channel.[18] Other notable BENT stop-motion productions include director [Rob Shaw](/source/Rob_Shaw_(filmmaker))'s *Rats* segments for the [IFC](/source/IFC_(U.S._TV_network)) show *[Portlandia](/source/Portlandia_(TV_series))*,[3] and commercials for [Legos](/source/Lego), [Gatorade](/source/Gatorade), [Lux](/source/Lux_(soap)), [OfficeMax](/source/OfficeMax)[19]

BENT's [CGI](/source/Computer-generated_imagery) work can be seen in the 2015 [Annie Awards](/source/Annie_Awards) nominated *[Polariffic](/source/Polariffic)* (director Rob Shaw),[20] as well as in their commercials for [Honda](/source/Honda), [Nike](/source/Nike%2C_Inc.), [Coca-Cola](/source/Coca-Cola), Koodo,[21][22] [Nabisco](/source/Nabisco),[23] [Puffs](/source/Puffs_(facial_tissue)), and the [American Lung Association](/source/American_Lung_Association). An example of the studio's hand drawn animation can be seen in the animated sequences of [David Oyelowo](/source/David_Oyelowo)'s feature film, *[The Water Man](/source/The_Water_Man_(film))* (2020).[24]

## Founders and directors

Bent Image Lab co-founder and director David Daniels invented an animation technique he termed [Strata-cut](/source/Strata-cut_animation),[25] a unique form of clay animation in which internally packed "loaves" of clay are animated in thin slices, revealing the movement of the pre-sculpted images within. The technique of [strata-cut](/source/Strata-cut_animation) was first used in Daniels' 1985 short film, *Buzz Box*,[26] then later in animated segments of the *[Pee Wee's Playhouse](/source/Pee-wee's_Playhouse)*[27] series during the mid-90s, and in the music video for *[Big Time](/source/Big_Time_(Peter_Gabriel_song))*[28] by [Peter Gabriel](/source/Peter_Gabriel) (1986). In September 2016, Daniels gave a demonstration of his unique Strata-cut technique at the [Anthology Film Archives](/source/Anthology_Film_Archives)[29] in New York City. Before co-founding Bent Image Lab, David Daniels was a director at the Will Vinton Studios, where he helmed commercial projects for [M&M's](/source/M%26M's), [Levi's](/source/Levi's), [Fanta](/source/Fanta) and broadcast promos Fox NFL.

Bent co-founder Chel White is an independent director who has been making films since the mid-1980s. His 1991 experimental short film, *[Choreography for Copy Machine (Photocopy Cha Cha)](/source/Choreography_for_Copy_Machine_(Photocopy_Cha_Cha))*,[30] is widely considered the first film to make use of a technique in which people and objects are animated directly on the glass platen of a photocopy machine.[31] White's other films include the shorts *[Dirt](/source/Dirt_(1998_film))*, *Magda* and *A Painful Glimpse Into My Writing Process (In Less Than 60 Seconds)*,[32] and the feature film *Bucksville*.[33] Among White's notable commissioned projects are his 2006 music video *[Harrowdown Hill](/source/Harrowdown_Hill)* for [Radiohead](/source/Radiohead) lead singer [Thom Yorke](/source/Thom_Yorke),[34] which features the first use of the [Smallgantics](/source/Smallgantics) technique, as well as the 2007 short film, *Wind,* commissioned by Radiohead's creative director Dilly Gent and the climate change awareness group Live Earth.[35][36] Along with eight other Live Earth commissioned films, *Wind* made its world premiere in the opening night program of the 2007 [Tribeca Film Festival](/source/Tribeca_Film_Festival) with keynote speaker [Al Gore](/source/Al_Gore).[37] Since 1999, three of Chel White's short films have screened as part of the [Sundance Film Festival](/source/Sundance_film_festival)[38]

Bent Image Lab co-founder and executive producer Ray Di Carlo got his start in the film industry working on special effects in feature films. His first project was *[The Abyss](/source/The_Abyss)* (1989), where he came on as Lead Man for Donald Pennington. Di Carlo produced visual effects for *I'm Not There*, *[Paranoid Park](/source/Paranoid_Park_(film))*[39] (2007), and *[Milk](/source/Milk_(2008_American_film))* (2008).[40]

Bent director [Rob Shaw](/source/Rob_Shaw_(filmmaker)) is known for his innovative music videos and the ability to mix different forms of media such as stop motion animation, CG, live action and 2-dimensional animation. He has directed several animated television shorts for IFC's *Portlandia*,[3] television specials for Hallmark, and commercial campaigns for [Gatorade](/source/Gatorade),[41] [Koodo Mobile](/source/Koodo_Mobile),[21][42] and [Kellogg's](/source/Kellogg's), as well as music videos for [They Might Be Giants](/source/They_Might_Be_Giants),[43] [At the Drive In](/source/At_the_Drive_In) and several videos for [Aesop Rock](/source/Aesop_Rock) (including the song *Rings*).[44] Shaw's animated short film, *The Machine,* a modern-day cautionary fable about humans and machines, won Best Animated Short from the 2010 [Atlanta Film Festival](/source/Atlanta_Film_Festival).[45]

Bent director Solomon Burbridge's work includes short, mature-themed segments for [MTV](/source/MTV), the *Bacon Wars* segment on [Netflix](/source/Netflix)'s *[Disjointed](/source/Disjointed)* series, and commercials for [Old Navy](/source/Old_Navy), [Tums](/source/Tums), [MasterCard](/source/MasterCard), Arrowhead and [U.S. Navy](/source/U.S._Navy). He has been a director at BENT since 2007. His film *Phase 5* screened in the 2004 Sundance Film Festival.[46] Using the title Design Lab, Burbridge has often co-directed projects with director/designer Joshua Cox, who joined Bent in 2010. Their commercial clients include [Honda](/source/Honda), Bogs, [Cartoon Network](/source/Cartoon_Network) and a film for the Advertising and Design Club of Canada called *The No Shit Show*. Joshua Cox's short film *Proximity* was winner of the Animation Award in the 2014 [New Orleans Film Festival](/source/New_Orleans_Film_Festival).[47]

Argentine-born director [Carlos Lascano](/source/Carlos_Lascano) is an accomplished filmmaker known for his short films, music videos, and commercials. His work includes a noteworthy ad for [Coca-Cola](/source/Coca-Cola) *Spirit of the Euro* produced at Bent Image Lab.[48]

Bent Image Lab and/or its directors have won awards from the [Clio Awards](/source/Clio_Awards), [The One Club](/source/The_One_Club), [D&AD](/source/D%26AD), [Promax BDA awards](/source/Promax_Awards), [Cannes Lions](/source/Cannes_Lions), [Daytime Emmy Awards](/source/Daytime_Emmy_Awards), and several awards from the Chicago International Television Awards.[49] Two commercials directed by Chel White (OfficeMax *Santa's Helper*, and Fila *Mash*) were included in the program *The Art and Technique of the American Television Commercial* [The AICP Show](/source/The_AICP_Show) at [MoMA](/source/MoMA)[50][51] and are included in the permanent collection of the [Museum of Modern Art](/source/Museum_of_Modern_Art) in New York. Film festival awards include 'Best Television Program for Adults' from the 2012 [Ottawa International Animation Festival](/source/Ottawa_International_Animation_Festival) for Bent Image Lab director Rob Shaw's *Rats* (stop-motion segments for the [IFC](/source/IFC_(U.S._TV_network)) show *[Portlandia](/source/Portlandia_(TV_series))*), Best Short Film from the 1998 [Stockholm International Film Festival](/source/Stockholm_International_Film_Festival) for Chel White's *Dirt*, Best Animated Short for Rob Shaw's *The Machine* from the 2010 Atlanta Film Festival, and the Grand Jury Prize for Best Animated Short for White's *Magda* from the 2004 [Florida Film Festival](/source/Florida_Film_Festival). Chel White's music video *Harrowdown Hill* for Radiohead's lead singer Thom Yorke won Best Music Video in the 2007 [SXSW](/source/South_By_Southwest).[52]

## Visual effects

Since 2006, Bent Image Lab has created visual effects for feature films, television and more. The company was in charge of visual effects for film director [Gus Van Sant](/source/Gus_Van_Sant)'s films *[Paranoid Park](/source/Paranoid_Park_(film))*[53] (2007), *[To Each His Own Cinema](/source/To_Each_His_Own_Cinema)* (segment: First Kiss)" (2007), *[Restless](/source/Restless_(2011_film)),* and the [Academy Award](/source/Academy_Award) winning *[Milk](/source/Milk_(2008_American_film))* (2008), as well as title effects and animation on director Todd Haynes' film, *I'm Not There* (2007). Chel White acted as Visual Effects Supervisor on all four Van Sant films. For its first two seasons, Bent produced visual effects for NBC's *[Grimm (TV Series)](/source/Grimm_(TV_Series))*.[4] In 2006, along with his team and co-founders at Bent Image Lab, Chel White pioneered the [Smallgantics](/source/Smallgantics) technique.[54]

## Selected creative work

- [Hallmark Channel](/source/Hallmark_Channel) *Jingle & Bell's Christmas Star*[55][56] (2012) (directed by Chel White)

- [Ad Council](/source/Ad_Council)/ 211.org - *Guiding Light*[57] (2021)

- [Planters](/source/Planters) - *Nuttiest Time of the Year* (directed by Chel White) (2020)[58]

- BC Dairy Foundation - *Must Drink More Milk* campaign[59] (web shorts, 2008) (various directors)

## Notable awards and screenings

- 2018: A Bent Image Lab retrospective and masterclass (presented by Chel White and Rob Shaw) at the [Ottawa International Animation Festival](/source/Ottawa_International_Animation_Festival).[60] [*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

- 2015: [Promax BDA awards](/source/Promax_Awards), Art Direction and Design: Program Bumper, Cartoon Network "Over the Garden Wall",[61] directed by Solomon Burbridge.

- 2014: [Ottawa Animation Festival](/source/Ottawa_International_Animation_Festival), Best Cartoon for Adults, [IFC](/source/IFC_(U.S._TV_network))'s *[Portlandia](/source/Portlandia_(TV_series))* "Rats" segment, directed by Rob Shaw

- 2007: [SXSW](/source/SXSW), Best Music Video, Thom Yorke, *Harrowdown Hill*,[52] directed by Chel White.

- 2006: [The AICP Show](/source/The_AICP_Show) at [MoMA](/source/MoMA), Office Max *Santa's Helper*, included in the program *The Art and Technique of the American Television Commercial*[51] and in the permanent collection of the [Museum of Modern Art](/source/Museum_of_Modern_Art) in New York. Directed by Chel White.

- 2005: [Florida Film Festival](/source/Florida_Film_Festival), Grand Jury Award for Best Animated Short, *Magda*,[62] directed by Chel White.

- 2004: [Clio Awards](/source/Clio_Awards), Bronze, [Reese's Pieces](/source/Reese's_Pieces) *Center of Attention*, directed by David Daniels and Chel White

## External links

- [Official website](http://www.bentimagelab.com)

- ["Three Artists Get Bent"](http://www.awn.com/news/three-artists-get-bent). Animation World Network.

- ["'Portlandia' Gets Bent with 'Zero Rats'"](http://www.animationmagazine.net/tv/portlandia-gets-bent-with-zero-rats). Animation Magazine. 8 March 2012.

- Hale, Mike (23 November 2011). ["Kicking Off an Animated Holiday Season"](https://www.nytimes.com/2011/11/24/arts/television/jingle-all-the-way-the-elf-on-the-shelf-and-more-christmas-cartoons-television-review.html). *The New York Times*.

- ["Stratacut"](http://stratacut.com). official website.

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1. **[^](#cite_ref-47)** ["Joshua Cox"](https://www.imdb.com/name/nm3530691/awards). *IMDb*. Retrieved 9 June 2018.

1. **[^](#cite_ref-48)** ["Coca-Cola "Spirit of the Euro""](http://motionographer.com/2012/03/20/coca-cola-spirit-of-the-euro/). 20 March 2012.

1. **[^](#cite_ref-49)** ["2007 List of Winners at Chicago International Television Awards"](http://www.chicagofilmfestival.org/cgi-bin/WebObjects/CIFFSite.woa/13/wa/pages/2007%20TVWinners?wosid=s83lh3feNRK9mMOLd7dfpM). www.chicagofilmfestival.org. Retrieved 2009-03-17.[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-50)** ["FILA"](http://www.aicpshow.com/show/mash/).

1. ^ [***a***](#cite_ref-aicpshow1_51-0) [***b***](#cite_ref-aicpshow1_51-1) ["Office Max"](http://www.aicpshow.com/show/santas-helper/).

1. ^ [***a***](#cite_ref-hollywoodreporter1_52-0) [***b***](#cite_ref-hollywoodreporter1_52-1) ["'Itty,' 'Billy' win SXSW jury awards"](https://www.hollywoodreporter.com/news/itty-billy-win-sxsw-jury-131975). *[The Hollywood Reporter](/source/The_Hollywood_Reporter)*. 14 March 2007. Retrieved 9 June 2018.

1. **[^](#cite_ref-53)** ["List of Credits for *Paranoid Park*"](https://web.archive.org/web/20090121173601/http://ftvdb.bfi.org.uk/sift/title/829576?view=credit). Archived from [the original](http://ftvdb.bfi.org.uk/sift/title/829576?view=credit) on 2009-01-21. Retrieved 2009-03-17.

1. **[^](#cite_ref-54)** Vankin, Deborah (4 July 2012). ["Tilt shift's shrinking technique is a growing effect"](https://www.latimes.com/entertainment/movies/la-xpm-2012-jul-04-la-et-mn-tilt-shift-20120703-story.html). Retrieved 9 June 2018 – via LA Times.

1. **[^](#cite_ref-55)** ["Bent Image Lab Animates Hallmark Sequel"](http://www.awn.com/news/bent-image-lab-animates-hallmark-sequel). Retrieved 9 June 2018.

1. **[^](#cite_ref-56)** ["Portland's Bent Image Lab to do second Hallmark Channel animated special"](http://www.oregonlive.com/movies/2012/03/portlands_bent_image_lab_to_do.html). *Oregonlive*. 14 March 2012. Retrieved 9 June 2018.

1. **[^](#cite_ref-57)** ["Archived copy"](https://web.archive.org/web/20230224214307/https://awn.com/dev/animationworld/guiding-light-psa-raises-awareness-for-211-org-community-support-network/). Archived from [the original](https://awn.com/dev/animationworld/guiding-light-psa-raises-awareness-for-211-org-community-support-network/) on 2023-02-24. Retrieved 2023-02-24.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: archived copy as title ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_archived_copy_as_title))

1. **[^](#cite_ref-58)** ["Planters TV Spot, 'Holidays: The Nuttiest Time of the Year'"](https://www.ispot.tv/ad/tK6A/planters-holidays-the-nuttiest-time-of-the-year).

1. **[^](#cite_ref-59)** ["Bent Image Lab in Good Shape"](https://web.archive.org/web/20190807211827/http://theinspirationroom.com/daily/2008/bent-image-lab/). 17 September 2008. Archived from [the original](http://theinspirationroom.com/daily/2008/bent-image-lab/) on 7 August 2019. Retrieved 7 August 2019.

1. **[^](#cite_ref-60)** ["Ottawa Fest First Program Highlights: 'Isle of Dogs,' Bent Image Lab & Steven Subotnick"](https://www.animationmagazine.net/2018/07/ottawa-fest-first-program-highlights-isle-of-dogs-bent-image-lab-steven-subotnick/). 25 July 2018.

1. **[^](#cite_ref-61)** ["promaxbda Awards 2015 North America Official Finalist Guide"](https://web.archive.org/web/20150430201622/http://promaxbda.org/docs/default-source/pdfs/pmx15_na_finalists_02.pdf) (PDF). Archived from [the original](https://promaxbda.org/docs/default-source/pdfs/pmx15_na_finalists_02.pdf) (PDF) on 2015-04-30. Retrieved 2018-06-01.

1. **[^](#cite_ref-62)** ["Florida Film Festival (2004)"](https://www.imdb.com/event/ev0000257/2004/1/). *IMDb*. Retrieved 9 June 2018.

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Adapted from the Wikipedia article [Bent Image Lab](https://en.wikipedia.org/wiki/Bent_Image_Lab) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Bent_Image_Lab?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.