# Belgrade Design Week
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{{Infobox recurring event
| name = Belgrade Design Week
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| imagesize = 300px
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| genre = Lectures, Design labs, Competitions
| date =
| frequency = Annually
| location = [Belgrade](/source/Belgrade), Serbia
| first =
| founder_name = [Jovan Jelovac](/source/Jovan_Jelovac)
| prev =
| next =
| participants = International artists, designers, and entrepreneurs
| attendance =
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| website = http://www.belgradedesignweek.com
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}}
'''Belgrade Design Week''' is a one-week design festival held once a year in [Belgrade, Serbia](/source/Belgrade). First held in 2005, the festival is organized every spring and is the largest design initiative{{citation needed|date=December 2023}} in South-Eastern Europe. The festival covers architecture, design, fashion, publishing, and new media, as well as related fields like communications, marketing, advertising, and arts management. The event includes design labs, competitions, and presentations from international speakers like [Karim Rashid](/source/Karim_Rashid) and [Daniel Libeskind](/source/Daniel_Libeskind).
During the rest of the year, there are related projects such as promoting local designers, holding a branding competition for the Serbian Center for the Promotion of Science, and participating in the Partners of the Human Cities/ Project.[{{cite web|url=http://www.belgradedesignweek.com/projects/|archive-url=https://web.archive.org/web/20170630170113/http://www.belgradedesignweek.com/projects/|url-status=dead|archive-date=June 30, 2017|title=Projects|date=14 July 2016|publisher=}}][{{cite web|url=http://humancities.eu/story/belgrade-design-week-welcomes-the-city-of-kragujevac-to-the-human-cities-family/|title=Belgrade Design Week welcomes the City of Kragujevac to the Human Cities/ family!|website=humancities.eu}}][{{cite web|url=http://www.belgradedesignweek.com/interview-with-jovan-jelovac-narativ/|archive-url=https://web.archive.org/web/20180408010042/http://www.belgradedesignweek.com/interview-with-jovan-jelovac-narativ/|url-status=dead|archive-date=April 8, 2018|title=INTERVIEW WITH JOVAN JELOVAC – NARATIV|date=1 November 2016|publisher=}}] The organization also spearheaded the Belgrade 2020 project, promoting the city as a candidate for the [European Capital of Culture](/source/European_Capital_of_Culture).[{{cite web|url=https://www.disegnodaily.com/article/belgrade-design-week|title=Belgrade Design Week|website=DisegnoDaily}}][{{cite web|url=http://www.belgradedesignweek.com/the-ninth-belgrade-design-week-launched/|archive-url=https://web.archive.org/web/20180404201124/http://www.belgradedesignweek.com/the-ninth-belgrade-design-week-launched/|url-status=dead|archive-date=April 4, 2018|title=THE NINTH BELGRADE DESIGN WEEK LAUNCHED-DIZAJN PARK MAGAZINE|date=29 July 2016|publisher=}}]
In 2006, designer [Karim Rashid](/source/Karim_Rashid) was the ambassador for the second Belgrade Design Week and spoke at the conference.[{{Cite news|url=https://www.theglobeandmail.com/news/national/the-king-of-kool-is-so-over-new-york/article667234/|title=The King of Kool is so over New York|date=2008-02-02|work=The Globe and Mail|access-date=2018-04-06}}] Subsequently, he headed several design projects in Serbia's capital city.[{{Cite web|url=https://tmagazine.blogs.nytimes.com/2013/10/11/on-the-verge-belgrade-europes-latest-urban-success-story/|title=On the Verge {{!}} Belgrade, Europe's Latest Urban Success Story|last=Beaumanis|first=Viia|date=2013-10-11|website=T Magazine|language=en-US|access-date=2018-04-06}}] Rashid stated that he is fascinated by Belgrade and Eastern Europe in general, seeing it "as the next upcoming place - everyone is psyched and enthusiastic about the rebuilding of these poetic, romantic, artistic, and very intellectual places."[{{cite web|url=http://sajkaca.blogspot.ca/2008/05/karim-rashid-goes-belgrade_18.html|title=Karim Rashid goes Belgrade|website=sajkaca.blogspot.ca|date=18 May 2008 }}][{{Cite news|url=https://www.pastemagazine.com/articles/2017/05/five-emerging-fashion-capitals-worth-knowing.html|title=Five Emerging Fashion Capitals Worth Knowing|work=pastemagazine.com|access-date=2018-04-06|language=en|archive-date=2018-04-04|archive-url=https://web.archive.org/web/20180404073512/https://www.pastemagazine.com/articles/2017/05/five-emerging-fashion-capitals-worth-knowing.html|url-status=dead}}][{{Cite news|url=https://www.independent.co.uk/life-style/design/moma-yugoslavia-new-exhibition-architecture-concrete-brutalism-celebrate-new-york-photography-a8178471.html|title=New MoMA exhibition celebrates the concrete world of Yugoslavia|date=2018-01-25|work=The Independent|access-date=2018-04-06|language=en-GB}}]
After attending the design festival in 2008, architect [Daniel Libeskind](/source/Daniel_Libeskind) was awarded a billion dollar contract to redevelop the Belgrade waterfront.[{{cite web|url=https://www.theguardian.com/cities/2015/dec/10/belgrade-waterfront-gulf-petrodollars-exclusive-waterside-development|title=Belgrade Waterfront: an unlikely place for Gulf petrodollars to settle|first=Herbert|last=Wright|date=10 December 2015|website=the Guardian}}][{{cite web|url=http://www.lukabeograd.com/en/city-on-wather/master-plan/strategy.html|title=Luka Beograd :: Strategy|website=www.lukabeograd.com}}]
==Festival events==
The principal site of the festival changes annually with various run-down or abandoned buildings being renovated for the event. Past locations have included a palace, the bombed-out hotel Jugoslavija, an abandoned department store,[{{cite web|url=https://www.designboom.com/design/belgrade-design-week-09-the-location/|title=belgrade design week 09 the location|date=31 May 2009|publisher=}}] the closed contemporary art museum, and an old factory. [{{cite web|url=https://www.designboom.com/design/belgrade-design-week-2014-conferences-brand-new-world-10-05-2014/|title=belgrade design week 2014 conferences open up a brand new world|date=5 October 2014|publisher=}}] Every year, the conference also focuses on a common thread, for example, in 2013 the theme was the square shape.[{{cite web|url=https://www.glassrpske.com/plus/intervju/Jovan-Jelovac-Dizajn-nije-umetnost-nego-biznis/lat/110507.html|website=glassrpske.com|title=Jovan Jelovac: Dizajn nije umetnost nego biznis|date=23 February 2013 |accessdate=2018-04-07}}]
Approximately thirty international speakers present each year and cover a wide range of subjects. Designers and artists who have spoken at the event include [Konstantin Grcic](/source/Konstantin_Grcic), [Aylin Langreuter](/source/Aylin_Langreuter), [Christophe de la Fontaine](/source/Christophe_de_la_Fontaine), [Hella Jongerius](/source/Hella_Jongerius), [Daan Roosegaarde](/source/Daan_Roosegaarde), [Ross Lovegrove](/source/Ross_Lovegrove), Christophe Pillet, [Sacha Lakic](/source/Sacha_Lakic), and [Patricia Urquiola](/source/Patricia_Urquiola).