# BeatRoute

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{{Short description|Canadian print and online magazine}}
{{Infobox magazine
| title    = BeatRoute Magazine
| logo     = BeatrouteLogo_black-01.png
| founder  = Brad Simm and Glenn Alderson
| founded  = 2004
| language = English
| website  = {{url|beatroutemedia.com}}
}}

'''''BeatRoute''''' is a monthly print and online magazine published in [Western Canada](/source/Western_Canada). The magazine is distributed across Alberta and British Columbia, with offices in [Calgary](/source/Calgary) and [Vancouver](/source/Vancouver). BeatRoute is a primarily music-oriented publication, with a circulation of more than 10,000.<ref>{{Cite web|url=http://www.thefreelancewriter.ca/clients.html|title=David Morrison - The Freelance Writer - Clients|website=www.thefreelancewriter.ca|access-date=2018-11-17}}</ref>

==History==
BeatRoute was founded by Brad Simm and Glenn Alderson in 2004.<ref>(27 August 2009). "[https://archive.today/20140110104128/http://exclaim.ca/News/jay_reatard_pet_shop_boys_cool_kids_lead_this_weeks_cant_miss_concerts Jay Reatard, Pet Shop Boys and Cool Kids Lead This Week's Can't Miss Concerts]", ''[Exclaim!](/source/Exclaim!)'' Retrieved 10 January 2014. "...the Beatroute 5th anniversary".</ref><ref>[http://beatroute.ca/contact-2/ BeatRoute: Contact]</ref><ref>Bell, Mike (25 August 2012). "Celebrated Herald music writer's legacy lives on", ''Calgary Herald'', p. C1.</ref> Simm also works in the journalism program at Mount Royal University.<ref>{{Cite news|url=https://calgaryjournal.ca/arts-entertainment/4331-photographer-david-stratford-looks-back-on-his-days-in-the-1970-s-concert-scene.html|title=Photographer David Stratford looks back on his days in the 1970s concert scene|last=Reed|first=Jackson|work=Calgary Journal Online|access-date=2018-11-16|language=en-GB}}</ref><ref>Volmers, Eric (14 February 2009). "Filmmaker got serious about pop music", ''[Calgary Herald](/source/Calgary_Herald)'', p. C1.</ref>  

In 2009, BeatRoute began producing a West Coast edition, with an additional 10,000 copies distributed in [Vancouver](/source/Vancouver), [Victoria](/source/Victoria%2C_British_Columbia) and [Nanaimo](/source/Nanaimo). BeatRoute's British Columbia office has presented and sponsored a multitude of events in Vancouver, including celebrations surrounding [the 2018 Juno Awards](/source/Juno_Awards_of_2018).<ref>{{Cite news|url=https://vancouversun.com/entertainment/local-arts/juno-awards-here-are-five-junos-events-to-check-out-around-town|title=2018 Juno Awards: Five events to check out around town|date=2018-03-14|work=Vancouver Sun|access-date=2018-11-17|language=en-US}}</ref>

==Content==
BeatRoute's initial target readership began as a younger age group, but has since expanded.<ref>Birdfly, Leslie (11 August 2005). "Music: August looks adorable", ''[Fast Forward Weekly](/source/Fast_Forward_Weekly)'', p. 6.</ref> Although primarily focused on music, ''BeatRoute'' also publishes articles on art, culture, and film reviews.<ref>[http://www.beatroute.ca Beat Route]</ref> On occasion, BeatRoute articles have been picked up by larger publications following major concert coverage in Western Canada. In 2018, for example, BeatRoute's feature interview with [Arctic Monkeys](/source/Arctic_Monkeys) was cited in multiple international publications including [NME](/source/NME) and [iHeartRadio](/source/iHeartRadio).<ref>{{Cite news|url=https://www.nme.com/news/music/feels-like-cover-arctic-monkeys-2386100|title='It feels like a cover' - Arctic Monkeys describe the strange experience of playing early material - NME|date=2018-10-03|work=NME|access-date=2018-11-17|language=en-US}}</ref><ref>{{Cite news|url=https://www.iheart.com/content/2018-10-03-arctic-monkeys-describe-the-strange-feeling-of-playing-old-material-live/|title=Arctic Monkeys Describe the Strange Feeling of Playing Old Material Live {{!}} iHeartRadio|work=iHeartRadio|access-date=2018-11-17|language=en}}</ref><ref>{{Cite news|url=http://beatroute.ca/2018/10/01/arctic-monkeys-retrospectively-explore-past-distant-future/|title=Arctic Monkeys Retrospectively Explore the Past and Distant Future|date=2018-10-01|work=BeatRoute Magazine|access-date=2018-11-17|language=en-US}}</ref>

==References==
{{Reflist}}

==External links==
*{{Official|beatroute.ca}}

Category:2004 establishments in Alberta
Category:Magazines established in 2004
Category:Magazines published in Alberta
Category:Mass media in Calgary
Category:Monthly magazines published in Canada
Category:Music magazines published in Canada

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Adapted from the Wikipedia article [BeatRoute](https://en.wikipedia.org/wiki/BeatRoute) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/BeatRoute?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.