# Bald assertion

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Bald_assertion
> Markdown URL: https://mediated.wiki/source/Bald_assertion.md
> Source: https://en.wikipedia.org/wiki/Bald_assertion
> Source revision: 1342341324
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{short description|Advertising term}}
In [advertising](/source/advertising), a '''bald assertion in advertising''' (or '''non-establishment claim''') is a subcategory of a [false advertising](/source/false_advertising) claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without [proof](/source/proof_(truth)) or [evidence](/source/evidence) of truth.<ref>{{Cite book|title=Business Ethics: Ethical Decision Making & Cases|last1=Ferrell|first1=O.C.|last2=Fraedrich|first2=John|last3=Ferrell|first3=Linda|publisher=Cengage Learning|year=2016|isbn=978-1305500846|edition=11th|pages=78}}</ref> An example of such advertising practices is when a company claims their product is the best on the market.

==References==
{{reflist}}

Category:False advertising

{{business-term-stub}}

---
Adapted from the Wikipedia article [Bald assertion](https://en.wikipedia.org/wiki/Bald_assertion) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Bald_assertion?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.