# BackTweets

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**BackTweets** is a [Twitter](/source/Twitter) (now X) [analytics](/source/Analytics) tool which allows users to search through a Tweet archive for links, including [shortened URLs](/source/URL_shortening)[2] that were sent on Twitter.

## History

BackTweets was developed by BackType and released on Friday March 6, 2009.[1][3] A short time after its launch, the service received significant media attention, most notably from Twitter[4] and popular social media news site [Mashable](/source/Mashable).[5] In March 2011 BackType raised $1 million in [seed funding](/source/Seed_money) from investors such as True Ventures, K9 Ventures, [Freestyle Capital](/source/Freestyle_Capital), Founder Collective and others.[6][7] This was in addition to the $315,000 in funding it had raised previously from [Y Combinator](/source/Y_Combinator) and True Ventures.[8] On July 5, 2011 BackType announced that it had been purchased by Twitter, would be relocating to Twitter's offices and would be discontinuing BackType and its [API](/source/API).[9][10][11] A few months after the acquisition the BackTweets service was shut down.[12][13]

On March 6, 2012 the domain BackTweets.com was bought in a public auction by Sorezki Ltd. who re-launched the site as a free service.[14][15]

## Function

BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number of times a link was tweeted[16] as well as the actual tweet that was made.[17] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.[18] The service requires neither a username nor registration to the site.[19] As opposed to Twitter's search capacity,[2] BackTweets tracks all links which were tweeted, regardless of the form they were shared in, which prevents users from getting fragmented information about their Twitter link presence.[20] In response to a search, tweets are returned in reverse [chronological order](/source/Chronological_order) with the most recent tweets appearing first in the list.[19]

## References

1. Golda, Christopher. ["BACKTWEETS TO SEARCH LINKS ON TWITTER"](https://web.archive.org/web/20120119084705/http://blog.backtype.com/2009/03/backtweets-search-links-on-twitter/). *blog.backtype.com*. Archived from [the original](http://blog.backtype.com/2009/03/backtweets-search-links-on-twitter/) on 19 January 2012. Retrieved 20 May 2012.

1. Glockner, Phil. ["BackTweets Searches What Twitter Can't: Short URLs"](https://web.archive.org/web/20131110033217/http://readwrite.com/2009/03/06/backtweets_searches_what_twitter_cant_short_urls). *www.readwriteweb.com*. Archived from [the original](https://readwrite.com/2009/03/06/backtweets_searches_what_twitter_cant_short_urls/) on November 10, 2013. Retrieved 11 November 2019.

1. Reisinger, Don (2009-03-06). ["Webware Radar: BackType has raised $300,000 and released new features"](https://www.cnet.com/tech/services-and-software/webware-radar-washington-post-teams-up-with-simply-hired/). *CNET*. [Archived](https://web.archive.org/web/20220121183403/https://www.cnet.com/tech/services-and-software/webware-radar-washington-post-teams-up-with-simply-hired/) 2022-01-21 at the Wayback Machine. Retrieved 2026-03-03.

1. Stone, Biz. ["May The Tweets Be With You"](http://blog.twitter.com/2009/07/may-tweets-be-with-you.html). *Twitter Blog*. Retrieved 20 May 2012.

1. Van Grove, Jennifer. ["Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement"](http://mashable.com/2011/05/05/backtweets/). *www.Mashable.com*. Retrieved 20 May 2012.

1. Empson, Rip. ["Social Analytics Platform BackType Raises a Cool Million in Funding"](https://techcrunch.com/2011/03/10/social-analytics-platform-backtype-raises-a-cool-million-in-funding/). *TechCrunch*. Retrieved 20 May 2012.

1. Verrinder, James (2011-03-16). ["BackType nets $1m funding for social media monitoring"](https://www.research-live.com/article/news/backtype-nets-1m-funding-for-social-media-monitoring/id/4004784). *Research Live*. [Archived](https://web.archive.org/web/20250620011251/https://www.research-live.com/article/news/backtype-nets-1m-funding-for-social-media-monitoring/id/4004784) 2025-06-20 at the Wayback Machine. Retrieved 2026-03-03.

1. Wauters, Robin. ["BackType Gets More Conversation Tracking Features, Seed Funding"](https://techcrunch.com/2009/03/06/backtype-gets-more-conversation-tracking-features-seed-funding/). *www.techcrunch.com*. Retrieved 24 May 2012.

1. Golda, Christopher. ["Backtype Has Been Acquired by Twitter"](https://web.archive.org/web/20120526071534/http://blog.backtype.com/2011/07/backtype-has-been-acquired-by-twitter/). *blog.backtype.com*. Archived from [the original](http://blog.backtype.com/2011/07/backtype-has-been-acquired-by-twitter/) on 26 May 2012. Retrieved 20 May 2012.

1. Rao, Leena (2011-07-05). ["Twitter Acquires Social Analytics Platform BackType"](https://tweethunter.io/). *TechCrunch*. [Archived](https://web.archive.org/web/20260108051857/https://techcrunch.com/2011/07/05/twitter-acquires-social-analytics-startup-backtype/) 2026-01-08 at the Wayback Machine. Retrieved 2026-03-03.

1. Tarran, Brian (2011-07-05). ["Twitter buys BackTweets developer"](https://www.research-live.com/article/news/twitter-buys-backtweets-developer/id/4005551). *Research Live*. [Archived](https://web.archive.org/web/20250513071315/https://www.research-live.com/article/news/twitter-buys-backtweets-developer/id/4005551) 2025-05-13 at the Wayback Machine. Retrieved 2026-03-03.

1. Geraci, Christine. ["4 Awesome Online Monitoring Tools That Won't Die"](https://web.archive.org/web/20111015211620/http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=11865). *www.talentzoo.com*. Archived from [the original](http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=11865) on 15 October 2011. Retrieved 22 May 2012.

1. Ha, Antony (2011-07-05). ["Twitter Buys Analytics Startup BackType"](https://www.adweek.com/performance-marketing/twitter-buys-analytics-startup-backtype-133176/). *Adweek*. [Archived](https://web.archive.org/web/20230204234058/https://www.adweek.com/performance-marketing/twitter-buys-analytics-startup-backtype-133176/) 2023-02-04 at the Wayback Machine. Retrieved 2026-03-03.

1. ["Terms of Service"](https://web.archive.org/web/20120525055828/http://backtweets.com/terms/). *backtweets.com*. Archived from [the original](http://backtweets.com/terms/) on 25 May 2012. Retrieved 20 May 2012.

1. Raam, Dana. ["The Acqui-Hire: Rethinking the Trust We Place in Start-Ups"](https://web.archive.org/web/20120512074032/http://socialmediatoday.com/danaraam/479653/acqui-hire-should-we-be-rethinking-trust-we-place-start-ups). *www.socialmediatoday.com*. Archived from [the original](http://socialmediatoday.com/danaraam/479653/acqui-hire-should-we-be-rethinking-trust-we-place-start-ups) on 12 May 2012. Retrieved 20 May 2012.

1. Brewer, Jake. ["Sunlight Live Recap: How We Did It"](http://sunlightfoundation.com/blog/2010/03/01/sunlight-live-recap-how-we-did-it/). *www.sunlightfoundation.com*. Retrieved 24 May 2012.

1. Fishkin, Rand. ["30 SEO Problems & the Tools to Solve Them (Part 2 of 2)"](http://www.seomoz.org/blog/30-seo-problems-the-tools-to-solve-them-part-2). *seomoz.org*. Retrieved 20 May 2012.

1. Lasica, JD. ["14 free tools to measure your social influence"](http://www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/). *www.socialbrite.org*. Retrieved 24 May 2012.

1. ["10 Ways to track what people are saying about you on Twitter"](https://www.adweek.com/performance-marketing/10-ways-to-track-what-people-are-saying/). *www.mediabistro.com*. Retrieved 24 May 2012.

1. Barone, Lisa. ["Are You Making These 5 Social Measurement Mistakes?"](http://outspokenmedia.com/social-media/social-measurement-mistakes/). *www.outspokenmedia.com*. Retrieved 24 May 2012.

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Adapted from the Wikipedia article [BackTweets](https://en.wikipedia.org/wiki/BackTweets) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/BackTweets?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.