# Baby.com.br

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**Baby.com.br** was an [e-commerce](/source/E-commerce) retailer of baby products in [Brazil](/source/Brazil). The company was based in [São Paulo, Brazil](/source/S%C3%A3o_Paulo,_Brazil) and sold exclusively online. In 2014, it merged with its main rival, BebeStore.

## History

The company was founded by three American family members, Davis Smith and brothers Kimball Thomas and McKay Thomas, with Davis Smith as a graduate student at the [Wharton School](/source/Wharton_School) and Kimball Thomas at [Harvard Business School](/source/Harvard_Business_School).[1] McKay Thomas was first on the ground in Brazil in March 2011 followed by co-founders Davis Smith and Kimball Thomas later that July. The company launched in October 2011 with 10 employees. The company's "CMO" (Chief Mommy Officer) was Brazilian celebrity [Angélica](/source/Ang%C3%A9lica_(presenter)), who also invested in the company with her celebrity husband [Luciano Huck](/source/Luciano_Huck).[2]

## Funding

In February 2011, Baby.com.br received its first round of funding of $4.4 million from Monashees Capital, [Tiger Global Management](/source/Tiger_Global_Management), Felicis Ventures, Social+Capital Partners and Ron Conway's [SV Angel](/source/Ron_Conway).[3] One year later, in March 2012, the company raised $16.7 million in a round led by [Accel Partners](/source/Accel_Partners).[4]

## Merger

In July 2014, BebeStore acquired Baby.com.br's assets. Baby.com.br had generated 32 million reais in revenue in 2013, compared to BebeStore's 48 million reais.[5]

## Awards and recognition

- Harvard Business Plan Contest 1st Place Winner - HBS Business Plan Contest 2011.[6]
- Forbes Top 10 Startups in Brazil 2011.[7]
- Brazil's Startup of the Year 2012, Pequenas Empresas Grandes Negocios.[8]

## References

1. ["Baby's First Birthday: Lessons from a Brazilian E-commerce Start-up"](http://knowledge.wharton.upenn.edu/article.cfm?articleid=3161). January 2, 2012.

1. ["Angélica vira sócia da startup Baby.com.br"](http://exame.abril.com.br/pme/noticias/angelica-vira-socia-da-startup-baby-com-br). Exame.com. November 22, 2011.

1. ["Tiger, SV Angel-Backed Baby.com.br Finds Legs In An Exploding Brazilian eCommerce Market"](https://techcrunch.com/2012/06/03/babydotcom-finds-legs-in-brazil/). TechCrunch.

1. ["Brazil’s Start-Up Baby Boom"](https://dealbook.nytimes.com/2012/06/28/brazils-start-up-baby-boom/). *New York Times, DealBook*. June 28, 2012.

1. New York Times. ["After Tough Competition, Rival Baby E-Commerce Sites in Brazil to Merge"](https://dealbook.nytimes.com/2014/07/23/after-tough-competition-rival-baby-e-commerce-sites-in-brazil-to-merge/)

1. ["Rejecting Wall Street, Graduates Turn Entrepreneurs Instead"](https://dealbook.nytimes.com/2011/05/02/rejecting-wall-street-graduates-turn-to-entrepreneurship/). *New York Times, DealBook*. May 2, 2011.

1. ["Top 10 Startups in Brazil 2011"](https://www.forbes.com/sites/ricardogeromel/2011/10/20/top-10-startups-in-brazil/). *Forbes*. October 20, 2011.

1. ["Empreendedor de Sucesso 2012"](https://web.archive.org/web/20130123065059/http://revistapegn.globo.com/Revista/Common/0%2C%2CEMI325958-18490%2C00-PD%2BEDUCACAO%2BVENCE%2BO%2BEMPREENDEDOR%2BDE%2BSUCESSO.html). *PEGN Magazine*. December 16, 2012. Archived from [the original](http://revistapegn.globo.com/Revista/Common/0,,EMI325958-18490,00-PD+EDUCACAO+VENCE+O+EMPREENDEDOR+DE+SUCESSO.html/) on 2013-01-23.

## External links

- [Brazil's Dot Com Gold Rush](https://www.forbes.com/sites/ricardogeromel/2012/08/22/brazils-dot-com-gold-rush/), [Forbes.com](/source/Forbes_magazine)

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Adapted from the Wikipedia article [Baby.com.br](https://en.wikipedia.org/wiki/Baby.com.br) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Baby.com.br?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.