# BHLDN

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> Markdown URL: https://mediated.wiki/source/BHLDN.md
> Source: https://en.wikipedia.org/wiki/BHLDN
> Source revision: 1356327277
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|American women's clothing retailer}}
{{Undisclosed paid|date=December 2020}}
{{Infobox company

| 
| name        = BHLDN
| logo        = File:LogoofBHLDN.png
| type        = [Subsidiary](/source/Subsidiary)
| industry    = [Retail](/source/Retail)
| founded     = 2011
| hq_location = [Philadelphia](/source/Philadelphia), [Pennsylvania](/source/Pennsylvania), U.S.
| parent      = [Urban Outfitters](/source/Urban_Outfitters)<br>(2011–present)
| website     = [http://www.bhldn.com www.bhldn.com]
}}

'''BHLDN''' ([disemvowelment](/source/Disemvoweling) of "beholden")<ref>{{Cite web|url=https://www.bhldn.com/about-us/?cm_sp=LEFTNAV-_-HELP-_-ABOUTUS|title=BHLDN|website=BHLDN|language=en|access-date=2018-08-08}}</ref> is an American women's clothing [retail](/source/retail)er that specializes in [wedding](/source/Weddings_in_the_United_States) [dresses](/source/Contemporary_Western_wedding_dress), bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in [Philadelphia](/source/Philadelphia), [Pennsylvania](/source/Pennsylvania), BHLDN is owned by [Urban Outfitters](/source/Urban_Outfitters), and is a sister brand to [Anthropologie](/source/Anthropologie).<ref>{{cite web|title=Company Overview of BHLDN.com LLC|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=141489139}}{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web|title=BHLDN|url=http://urbn.com/profile/bhldn.html|access-date=2015-01-15|archive-url=https://web.archive.org/web/20150316191946/http://urbn.com/profile/bhldn.html|archive-date=2015-03-16|url-status=dead}}</ref><ref>{{cite web|title=Getting Married? Urban Outfitters Has Your Dress|url=https://money.cnn.com/2011/02/11/pf/urban_outfitters_wedding_dresses/index.htm|archive-url=https://web.archive.org/web/20110212153132/http://money.cnn.com/2011/02/11/pf/urban_outfitters_wedding_dresses/index.htm|url-status=dead|archive-date=February 12, 2011}}</ref>

== History ==

BHLDN launched its website on [Valentine’s Day](/source/Valentine%E2%80%99s_Day) 2011, and opened its first [brick-and-mortar](/source/brick-and-mortar) store in [Houston](/source/Houston) in August 2011.<ref>{{cite web|title=Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14|website=[HuffPost](/source/HuffPost) |date=8 February 2011 |url=http://www.huffingtonpost.com/2011/02/08/bhldn-urban-outfitters-bridal_n_820309.html}}</ref><ref>{{cite web|title=BHLDN Opens its First Brick-and-Mortar Store at Highland Village|date=19 August 2011 |url=http://racked.com/archives/2011/08/19/bhldn-opens-its-first-brickandmortar-store-at-highland-village.php}}</ref> The retailer has since expanded to operating additional brick-and-mortar stores in [Chicago](/source/Oak_Street_(Chicago)) and [New York](/source/New_York_(state)), and [shop-in-shop](/source/Store-within-a-store) locations in Anthropologie stores in [Atlanta](/source/Atlanta), Bethesda, [Boston](/source/Boston), [Beverly Hills](/source/Beverly_Hills%2C_California), Carlsbad, Century City, Chestnut Hill, [Denver](/source/Denver), Newport Beach, New York City, Palo Alto, Portland, [Philadelphia](/source/Philadelphia), [Seattle](/source/Seattle), Walnut Creek, [Washington D.C.](/source/Washington%2C_D.C.), and Westport.<ref>{{cite web |title=Stores |url=https://www.bhldn.com/stores/ |website=BHLDN |accessdate=23 May 2019}}</ref><ref>{{cite web|title=Anthropologie to Open BHLDN Bridal Boutique on Upper East Side|url=http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|url-status=dead|archiveurl=https://web.archive.org/web/20140504004436/http://www.dnainfo.com/new-york/20140120/upper-east-side/anthropologie-open-bhldn-bridal-boutique-on-upper-east-side|archivedate=2014-05-04}}</ref><ref>{{cite news|title=Peter Pan Collars in a Vintage Never-Never Land| work=The New York Times | date=June 2006 |url=https://www.nytimes.com/2006/06/01/fashion/thursdaystyles/01CRITIC.html?_r=2& | last1=Kuczynski | first1=Alex }}</ref><ref>{{Cite news|url=http://www.philly.com/philly/business/20161121_BHLDN_bridal_brand_debuts_inside_Philly_s_Anthropologie_store.html|title=BHLDN bridal brand debuts inside Philly's Anthropologie store|work=Philly.com|access-date=2017-06-02}}</ref> As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.<ref>{{Cite news|url=https://www.ocregister.com/2017/09/13/urban-outfitters-wedding-brand-bhldn-sets-up-shop-inside-fashion-island-store/|title=Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store|date=2017-09-13|work=Orange County Register|access-date=2018-07-02|language=en-US}}</ref>

== Products ==
BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, [Tracy Reese](/source/Tracy_Reese), and Fleur Wood.<ref>{{cite web|title=Anthropologie Launches Bridal Site BHLDN.com|url=http://stylenews.peoplestylewatch.com/2011/02/14/anthropologie-launches-bridal-site-bhldn-com/}}</ref> BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service [Shutterfly](/source/Shutterfly), for a collection of wedding stationery.<ref>{{cite web|title=THE BHLDN COLLECTION FOR WEDDING PAPER DIVAS |url=http://www.weddingpaperdivas.com/featured-designers/bhldn.htm |url-status=dead |archiveurl=https://web.archive.org/web/20150112215247/http://www.weddingpaperdivas.com/featured-designers/bhldn.htm |archivedate=2015-01-12 }}</ref><ref>{{cite web|title=Shutterfly, Inc. - About|url=http://www.shutterflyinc.com/about.html|access-date=2015-02-19|archive-url=https://web.archive.org/web/20150223170258/http://www.shutterflyinc.com/about.html|archive-date=2015-02-23|url-status=dead}}</ref>

In April 2016, BHLDN launched a party dress collection, offering dresses for special events.<ref>{{Cite web|url=http://www.racked.com/2016/5/18/11701834/bhldn-party-dress-collection-photos|title=BHLDN Gets Into the Prom Dress Biz|date=2016-05-18|website=Racked|access-date=2017-04-18}}</ref>

In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine [engagement ring](/source/engagement_ring)s and [wedding band](/source/wedding_band)s to be sold through the BHLDN website.<ref>{{Cite news|url=http://houston.culturemap.com/news/fashion/08-03-16-national-bridal-boutique-bhldn-debuts-line-of-engagement-rings-designed-by-houston-duo/#slide=0|title=National bridal boutique BHLDN debuts line of engagement rings designed by Houston duo|work=CultureMap Houston|access-date=2017-04-18|language=en}}</ref>

== References ==
{{Reflist}}

== External links ==
* [http://www.bhldn.com/ Official website]

{{Urban Outfitters |state=collapsed}}

Category:Clothing retailers of the United States
Category:Clothing brands of the United States
Category:Companies based in Philadelphia
Category:Retail companies established in 2011
Category:American corporate subsidiaries

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Adapted from the Wikipedia article [BHLDN](https://en.wikipedia.org/wiki/BHLDN) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/BHLDN?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.