# Avanza

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This article is about the Swedish online bank company. For the Toyota multi-purpose vehicle, see [Toyota Avanza](/source/Toyota_Avanza).

Swedish online bank

Avanza Bank Holding AB The company's headquarters on Regeringsgatan in Stockholm, 2012 Type Public Traded as Nasdaq Stockholm: AZA ISIN SE0012454072 Industry Financial services Founded 1999; 27 years ago (1999) Founder Sven Hagströmer Headquarters Stockholm , Sweden Area served Sweden Key people Sven Hagströmer (chairman) Gustaf Unger (CEO) Products Savings accounts, mortgage loans, insurance, pensions Services Stockbroker, corporate finance Owner Creades AB (10.1%) Sven Hagströmer (10.1%) Number of employees 635 (2022) Website avanza.se

**Avanza Bank Holding AB** is a Swedish [online bank](/source/Neobank) based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the [Stockholm Stock Exchange](/source/Stockholm_Stock_Exchange), with 2,188,900 customers and a 7.9% share of the Swedish savings market as of August 2025.[1]

## History

Avanza was founded in 1999 as HQ.se.

In 2001, HQ.se acquired Avanza and changed its name to Avanza, which became the largest [stockbroker](/source/Stockbroker) in Sweden, with 80,000 active customers.[2]

In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly owned subsidiary of Avanza.[3]

During the same year, another wholly owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the [OMX Stockholm 30](/source/OMX_Stockholm_30) index.

In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%.[4]

As of 17 September 2025, Avanza offers digital trading in about 100 London Stock Exchange–listed companies, priced in pounds sterling with a £1 minimum commission, and plans GBP currency accounts so Private Banking and Pro clients can hold balances and avoid per-trade FX fees. Earlier in 2025 it added digital trading in Spain and Switzerland.[5][6][7]

## See also

- [List of banks in Sweden](/source/List_of_banks_in_Sweden)

## References

1. **[^](#cite_ref-1)** ["Augusti: Månadsstatistik* | Avanza"](https://investors.avanza.se/media/press/2025/augusti-manadsstatistik/). *investors.avanza.se* (in Swedish). Retrieved 2025-09-17.

1. **[^](#cite_ref-2)** ["Avanza and HQ.SE Aktiespar form the largest Internet broker"](http://news.cision.com/hq-se/r/avanza-and-hq-se-aktiespar-form-the-largest-internet-broker,e43935) (Press release). [Cision](/source/Cision). June 8, 2001.

1. **[^](#cite_ref-3)** ["Welcome to Placera"](https://investors.avanza.se/en/about/placera_eng/). *Avanza* (in Swedish). Retrieved 2023-09-12.

1. **[^](#cite_ref-4)** ["Avanza launches the world's cheapest global fund"](http://news.cision.com/avanza/r/avanza-launches-the-world-s-cheapest-global-fund,c2599643) (Press release). [Cision](/source/Cision). August 24, 2018.

1. **[^](#cite_ref-5)** ["Avanza lanserar aktiehandel på Londonbörsen | Avanza"](https://investors.avanza.se/media/press/2025/avanza-lanserar-aktiehandel-pa-londonborsen/). *investors.avanza.se* (in Swedish). Retrieved 2025-09-17.

1. **[^](#cite_ref-6)** Schibsted, Foto: Emma-Sofia Olsson / (2025-09-17). ["Avanza lanserar digital handel på Londonbörsen"](https://www.aftonbladet.se/nyheter/a/Rr77qd/aftonbladet-direkt?pinnedEntry=1403245). *www.aftonbladet.se* (in Swedish). Retrieved 2025-09-17.

1. **[^](#cite_ref-7)** TT (2025-09-17). ["Avanza lanserar digital handel på Londonbörsen"](https://www.expressen.se/ekonomi/aktier-och-bors/avanza-lanserar-digital-handel-pa-londonborsen/). *www.expressen.se* (in Swedish). Retrieved 2025-09-17.

## External links

- [Börsveckan](https://borsveckan.se/)

- [Placera Nu](https://www.avanza.se/placera/forstasidan.plc.html)

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