# Aura farming > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Aura_farming > Markdown URL: https://mediated.wiki/source/Aura_farming.md > Source: https://en.wikipedia.org/wiki/Aura_farming > Source revision: 1357290244 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|2025 internet trend}} {{Tone|date=September 2025}} {{Use dmy dates|date=February 2026}} '''Aura farming''' is a [colloquialism](/source/colloquialism) denoting the act of cultivating an appearance of effortless [charisma](/source/charisma), i.e. "[coolness](/source/Cool_(aesthetic))", often through repetitive actions to that end. Popularized in 2024, the term soon became associated with a viral dance originated by '''Rayyan Arkan Dikha''', a boy from [Indonesia](/source/Indonesia).{{cite news |last1=Wong |first1=Brian |date=14 August 2025 |title=How an 11-Year-Old Indonesian Dancer Became a Global Meme |url=https://www.nytimes.com/2025/07/10/style/aura-farming-indonesia-boat-kid.html |access-date=29 September 2025 |work=The New York Times}}{{Cite web |date=7 August 2025 |title=From a boat in Indonesia to trolleys in Hong Kong, 'aura farming' is everywhere |url=https://www.scmp.com/postmag/culture/article/3321096/what-aura-farming-gen-zs-viral-obsession-looking-coo |first=Sumnima |last=Kandangwal |access-date=28 September 2025 |website=South China Morning Post |language=en}} == Origins == The expression "aura farming" was popularized in 2024, largely in reference to [anime](/source/anime) characters and various celebrities. It generally describes someone who does something repetitive to look "cool" and build "aura" – a slang term synonymous with charisma or "[rizz](/source/rizz)", although the latter has romantic connotations that are not shared by "aura". == 2025 dance video == thumb|alt=Pacu_Jalur|In a Pacu Jalur race, boats have a child at the front who performs a dance when the team is leading A dance attached to the phrase was popularized by a viral video of an 11-year-old Indonesian boy, Rayyan Arkan Dikha, performing a rhythmic dance on the bow of a traditional racing boat during the ''[Pacu Jalur](/source/Pacu_Jalur)'' festival in [Riau](/source/Riau), Indonesia.{{Cite web |last=Simangunsong |first=Stu Woo and Tonggo |date=18 August 2025 |title=How an 11-Year-Old Boy on a Boat Became a Source of National Pride—and Envy |url=https://www.wsj.com/lifestyle/indonesian-boat-kid-dance-ac0447f3 |access-date=28 September 2025 |website=The Wall Street Journal |language=en-US}}{{cite web |title=Meet the Indonesian boy, 11, who has become world-famous for his 'aura farming' boat race dance |url=https://www.channelnewsasia.com/asia/indonesia-pacu-jalur-aura-farming-riau-boy-dance-5308951 |access-date=29 September 2025 |website=Channel News Asia}} The ''Togak Luan'' (or ''Tukang Tari'') is a child performer whose role is to hype the team and signal to spectators when the boat is leading.{{cite web |date=15 August 2025 |title=The 'aura farming' boy danced for tradition, then the internet turned it into a trend and a trap |url=https://www.abc.net.au/news/2025-08-15/aura-farming-boat-kid-draws-global-attention-and-online-scam/105641912 |access-date=29 September 2025 |website=ABC News}} The role requires significant balance, which is why children are often chosen over adults. In the video, Dikha, wearing a traditional ''Teluk Belanga'' outfit with a Malay Riau headcloth and sunglasses, performs a series of calm, repetitive dance moves to energize the rowers.{{cite web |title='I created it myself': The boy behind the viral 'aura farming' boat racing dance |url=https://www.bbc.com/news/articles/czxe7ey59r0o |access-date=29 September 2025 |website=BBC News |date=11 July 2025 }} In interviews, Dikha stated that he created the dance spontaneously.{{Cite news |date=14 August 2025 |title=After the aura farming boy went viral, the online scams started |url=https://www.abc.net.au/news/2025-08-15/aura-farming-boat-kid-draws-global-attention-and-online-scam/105641912 |access-date=28 September 2025 |work=ABC News |language=en-AU}} The video was first posted on [TikTok](/source/TikTok) and went viral in mid-2025.{{cite news |last1=Maheshwari |first1=Sapna |date=22 August 2025 |title=How an 11-Year-Old's Boat Dance Became a Global Business Opportunity |url=https://www.wsj.com/lifestyle/indonesia-boat-dance-aura-farming-viral-20e5b3d5 |access-date=29 September 2025 |work=Wall Street Journal}}{{Cite web |date=11 July 2025 |title=Indonesian boy's 'aura farming' dance brings global spotlight to centuries-old tradition |url=https://arab.news/5bza9 |access-date=28 September 2025 |website=Arab News |language=en}} Social media users began remixing the clip with various songs under hashtags such as "aura farming kid on boat," amassing millions of views. According to ''[The New York Times](/source/The_New_York_Times)'', the trend made Dikha "hard to miss on social media" in mid-2025. As a result of the video's popularity, Dikha was appointed as a cultural and tourism ambassador for Riau province by the local governor. He and his mother were invited to the capital, Jakarta, to meet with the country's [Ministers of Culture and Tourism](/source/Ministry_of_Culture_and_Tourism_(Indonesia)). He was also awarded a government scholarship.{{cite web |title=Meet Rayyan Arkan Dikha, the viral 'Aura Farming' kid from Indonesia |url=https://m.economictimes.com/news/international/global-trends/meet-rayyan-arkan-dikha-the-viral-aura-farming-kid-from-indonesia/articleshow/122421559.cms |access-date=29 September 2025 |website=The Economic Times |date=13 July 2025 }} === Global imitations === The dance became a global meme, imitated by international sports teams and celebrities, which amplified its viral spread. Notable recreations included: * American football player [Travis Kelce](/source/Travis_Kelce), whose video garnered over 14 million views. * The French football club [Paris Saint-Germain](/source/Paris_Saint-Germain_F.C.) (PSG). * [Formula One](/source/Formula_One) driver [Alex Albon](/source/Alex_Albon).{{cite web |title=Meet Rayyan Arkan Dhika, Indonesia's Young 'Aura Farmer' Taking The Internet By Storm |url=https://www.ndtv.com/offbeat/meet-rayyan-arkan-dhika-indonesias-young-aura-farmer-taking-the-internet-by-storm-8884291 |access-date=29 September 2025 |website=NDTV}} * Footballer [Diego Luna](/source/Diego_Luna_(soccer%2C_born_2003)), who used the dance as a goal celebration. * YouTuber and entertainer [KSI](/source/KSI) and music producer [Steve Aoki](/source/Steve_Aoki). * [Arsenal Women](/source/Arsenal_Women) and [England women's national football team](/source/England_women's_national_football_team) player [Chloe Kelly](/source/Chloe_Kelly) during the Lionesses' [Euro 2025](/source/Euro_2025) victory parade in [Central London](/source/Central_London)https://www.tiktok.com/@dailymailsport/video/7532469092419177750. ==Clip farming== The term "clip farming", which is derived from "aura farming", refers to the practice of deliberately performing controversial, exaggerated or provocative actions in an effort to cultivate a sense of social engagement around a person. The term originated online but has now spread to real-world contexts. Clip farming is not synonymous with aura farming; the former is distinguished by its premeditated and overt nature, whereas the latter relies on the projection of effortless or incidental charisma.{{cite news|url=https://www.usatoday.com/story/life/health-wellness/2026/02/17/aura-farming-gen-alpha-trend-explained/88710035007/|title=Your kids might be 'aura farming' and 'clip farming.' Do you know what it is?|last=Trepany|first=Charles|work=[USA Today](/source/USA_Today)|date=February 17, 2026|access-date=February 28, 2026}} == References == {{reflist}} {{Generation Z slang|state=expanded}}{{Slang-stub}} Category:Internet memes introduced in 2025 Category:2025 in Internet culture --- Adapted from the Wikipedia article [Aura farming](https://en.wikipedia.org/wiki/Aura_farming) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Aura_farming?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.