# Audi Channel

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Television channel

Audi Channel Country United Kingdom Broadcast area UK Ireland Programming Language British English Picture format 4:3, 576i (SDTV) Ownership Owner Audi AG History Launched 30 September 2005 Closed 1 August 2009

The **Audi Channel** was a [digital](/source/Digital_data) [satellite television](/source/Satellite_television) [channel](/source/Television_channel), launched in the [UK](/source/United_Kingdom) in 2005 by the [German](/source/Germany) car company [Audi](/source/Audi). It was broadcast [free-to-air](/source/Free-to-air) via [Sky Digital](/source/Sky_Digital_(UK_%26_Ireland)), which is generally receivable in the United Kingdom, and [Ireland](/source/Republic_of_Ireland) (although the Sky Digital output is also receivable in many mainland European countries). The Audi Channel was broadcast in the 4:3 [aspect ratio](/source/Aspect_ratio_(image)), in standard definition.

## History

The channel was developed by advertising agency [Bartle Bogle Hegarty](/source/Bartle_Bogle_Hegarty),[1] and made Audi the first advertiser in Europe to launch a self-promotional channel.[2]

## Programmes

The channel featured a variety of [programmes](/source/Television_program), including "user-guide" information about Audi's [vehicles](/source/Vehicles), in-depth model profiles, [test drives](/source/Test_drive), [celebrity](/source/Celebrity) interviews, historic features, new product launches, professional driving tuition, [dealership](/source/Car_dealership) profiles, coverage of [sporting events](/source/Sporting_event) sponsored by Audi, including the "science of sport", and each round of the [DTM](/source/Deutsche_Tourenwagen_Masters) - the German Touring Car Championship.

## Channel closure

The channel closed at midnight on 1 August 2009.

## Similar channels

Audi Worldwide also have a web-only stream, called "Audi tv". It can be found at [https://web.archive.org/web/20080507211746/http://tv.audi.com/](https://web.archive.org/web/20080507211746/http://tv.audi.com/).

## References

1. **[^](#cite_ref-1)** Sweney, Mark (10 May 2006). ["Audi TV now available on demand"](https://www.theguardian.com/media/2006/may/10/broadcasting.newmedia). *The Guardian*. Retrieved 18 April 2023.

1. **[^](#cite_ref-2)** Campbell, Lisa (28 November 2005). ["Audi gatecrashes digital party"](https://www.theguardian.com/technology/2005/nov/28/news.media3). *The Guardian*. Retrieved 18 April 2023.

## External links

v t e Audi Subsidiaries Audi Brasil Distribuidora de Veículos Audi do Brasil e Cia Audi-FAW NEV (55%) Audi Hungaria Autogerma S.p.A. Here (33%) Automobili Lamborghini Holding S.p.A. Ducati Motor Holding S.p.A. e-tron Audi Sport GmbH Horch Bentley Motors Limited Italdesign-Giugiaro S.p.A. Defunct brands Auto Union DKW Horch (original) NSU Wanderer Museums August Horch Museum Zwickau museum mobile Current models Cars A3 A5 A6 A6 e-tron e-tron GT Nuvolari SUVs/Crossovers Q3 Q4 e-tron Q5 Q5 e-tron Q6 Q6 e-tron Q7 Q8 Q9 Audi Sport Audi S: S3 Sportback/Sedan S5 Sedan/Avant S6 e-tron Sedan/Avant SQ5 SQ7 SQ8 Audi RS: RS3 Sportback/Sedan RS5 Sedan/Avant RS Q8 RS e-tron GT AUDI Cars E5 Sportback SUVs/Crossovers E7X Historic and discontinued models 100/200/5000 100 Coupé S 4000CS quattro 50 80/90/4000/5+5 920 Cabriolet Coupé Front F103 Quattro (Ur-Quattro) A1 A2 A4 A7 A8 Q8 e-tron RS2 Avant RS4 RS6 RS7 R8 S1 S2 S4 S6 S7 S8 Q2 SQ2 SQ8 e-tron TT V8 Motorsport Cars Rally cars: Quattro A1 & A2 Sport Quattro S1 Sport Quattro S1 E2 Sport Quattro RS 002 RS Q e-tron LMP road race cars: R8R R8C R8 R10 TDI R15 TDI R18 LMS/GT road race cars: R8 LMS (R16) DTM race cars: Abt-Audi TT-R DTM A4 DTM A5/RS5 DTM RS5 Turbo DTM Formula cars (engine suppliers): FPA FIA F2 Sport ABT (Formula E) Formula One cars: see category Rallycross cars: S1 EKS RX quattro Series Audi R8 LMS Cup Audi Sport TT Cup Concept cars 80 100 LS Cabriolet Asso Di Piche Auto 2000 Quartz B12 80 Avus quattro Quattro Spider ASF AI2 Rosemeyer Steppenwolf Avantissimo Nuvolari quattro Le Mans quattro quattro Concept RSQ Pikes Peak quattro Roadjet Shooting Brake R8 Le Mans Concept e-tron (2009) e-tron (2010) A1 e-tron e-tron Spyder A2 (2011) TT Offroad Prologue Prologue Allroad Q8 (2017) e-tron Sportback Pop.Up Next PB18 e-tron e-tron Vision Gran Turismo e-tron GT (2018) Q4 e-tron AI:ME AI:TRAIL RSQ e-tron A6 e-tron concept See also August Horch (founder) Audi Channel Audi Cup Audi Driving Experience Audi in Formula One Audi S and RS models Audi Sport Factory Race Cars Audi vehicles hybrid MLP MMI multitronic North American Volkswagen engines procon-ten quattro (four-wheel-drive system) S tronic Volkswagen Group diesel engines discontinued Volkswagen Group petrol engines discontinued Volkswagen Group factories Volkswagen Group platforms Vorsprung durch Technik World-Wide Volkswagen Corp. v. Woodson Category Commons

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Adapted from the Wikipedia article [Audi Channel](https://en.wikipedia.org/wiki/Audi_Channel) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Audi_Channel?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.