# Astro Audio

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Malaysian radio network company

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Astro Audio Formerly Airtime Management and Programming (1996–2002) AMP Radio Networks (2002–2012) Astro Radio Sdn Bhd (2012–2025) Type Subsidiary Industry Radio network Broadcasting Founded 16 September 1996; 29 years ago (1996-09-16) Founder Ananda Krishnan Headquarters All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia Area served Nationwide Owner MEASAT Broadcast Network Systems Parent Astro Malaysia Holdings Website astroradio.com.my

**Astro Audio Sdn Bhd** (also called **Astro Radio**) (Formerly known as **Airtime Management and Programming** or simply **AMP Radio Networks**) is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of [Astro Malaysia Holdings Berhad](/source/Astro_Malaysia_Holdings). Astro Radio owns and manages 12 private radio stations which are transmitted through the [FM](/source/FM_broadcasting) (frequency modulation) radio spectrum.

As of November 2024, Astro Audio still remains the number one and largest [radio network company](/source/Radio_network) in [Malaysia](/source/Malaysia), with 72% of Peninsular Malaysians and 14.9 million listeners tuning in to its stations weekly, together with its [Media Prima](/source/Media_Prima) counterpart, [Media Prima Audio](/source/Media_Prima_Audio) ([Kool FM](/source/Kool_FM_(Malaysia)), [Fly FM](/source/Fly_FM), [Eight FM](/source/Eight_FM), [Hot FM](/source/Hot_FM_(Malaysia)) and [Molek FM](/source/Molek_FM)), according to the GfK Radio Audience Measurement (RAM) Wave 2 in November 2024. [Era](/source/Era_(radio_station)) being at top of the list with the most audience reach estimated at 4.8 million listeners, followed by [Sinar](/source/Sinar_(radio_station)) and current ever-growing [MY](/source/My_(radio_station)).[1]

## History

Astro Radio began in 1996 as **Airtime Management and Programming Sdn. Bhd.**

Airtime Management and Programming Sdn. Bhd. (now AMP Radio Networks) operates eight terrestrial FM networks: [Era FM](/source/Era_(radio_station)), [MY FM](/source/My_(radio_station)), [Hitz FM](/source/Hitz_(radio_station)), [Mix FM](/source/Mix_(Malaysian_radio_station)), [LiteFM](/source/Lite_(radio_station)), [Sinar FM](/source/Sinar_(radio_station)), [Melody FM](/source/Melody_(radio_station)) & [THR.fm](/source/THR.fm) (now [THR Raaga](/source/Raaga_(radio_station)) and [THR Gegar](/source/THR_Gegar)). AMP broadcasts in four languages with 11.5 million Malaysians tuning in weekly.

AMP is the sole provider of 19 [satellite radio services](/source/Satellite_radio) (which include the nine [FM](/source/Frequency_modulation) services and are available to all [Astro](/source/Astro_(company)) subscribers in Malaysia and Brunei), and is the first South-East Asian broadcaster to utilize LIU (local insertion units) for local or regional advertisers and utilizes Dynamic RDS ([Radio Data System](/source/Radio_Data_System)) as a commercial tool. Internationally, AMP also had involvement in the growth of radio industries in [India](/source/India), [Indonesia](/source/Indonesia) and [China](/source/China).

In 2012, as part of the expansion of its operations, Airtime Management and Programming Sdn. Bhd. became Astro Radio.

In October 2017, Astro Radio announced the launch of two new radio brands - [goXuan FM](/source/GoXuan_(radio_station)) and [Zayan FM](/source/Zayan_(radio_station)), intended for a new generation of listeners in the digital and social media space. Zayan is the first Malaysian radio brand for modern [Muslims](/source/Muslims), and goXuan follows Gen Z trends. Astro Radio streams live entertainment content via its digital platforms all day. goXuan is visually led.[2]

On 1 January 2018, Astro Radio dropped the suffix "FM" as part of the rebranding for all its 11 radio stations, to focus on digital platform and "drive talk ability and social engagement".[3]

### East Malaysia downsizing

Between October 2023 and January 2024, Astro Radio imposed cuts to local staffing in Sabah and Sarawak. Previously, transmitters carrying ERA, HITZ and MY were converted between 2010 and 2017 to full state-based operations, with local presenters and programming originating round-the-clock from Kuching and Kota Kinabalu.

Dedicated state feeds of [HITZ](/source/Hitz_(radio_station)) and [MY](/source/My_(radio_station)) were closed permanently that October, and all of its transmitters reverted as relays from Bukit Jalil.[4][5] The previous day, meanwhile, ERA Sabah and ERA Sarawak discontinued local continuity, however several local shows were transferred to Astro's Bukit Jalil headquarters in January 2024.[6]

## Other brands

### Raku

Astro Radio launched a radio and [music streaming service](/source/Streaming_media) platform known as **Raku** and then **DVR Player** in April 2015 through mobile and web. Raku is a short-form for ***Radio Aku*** (‘My Radio’ in [Malay](/source/Malaysian_Malay)). Through Raku, Malaysians can stream millions of songs, videos and playlists curated by top local artistes including [Yuna](/source/Yuna_(Malaysian_singer)), [Paper Plane Pursuit](/source/Paperplane_Pursuit), [Dasha Logan](/source/Dasha_Logan) and many more. Users can also listen to more than 20 live radio stations through the free and premium versions of Raku. The application also provides local community updates such as articles, news, traffic, and sports. Raku is available in [English](/source/English_language), [Malay](/source/Malaysian_Malay), [Mandarin](/source/Mandarin_Chinese) and [Tamil](/source/Tamil_language). However, Raku services were rebranded into the new **Syok** platform in 2019.[7]

### Syok

Astro Radio launched a multilingual [entertainment](/source/Entertainment) and [lifestyle](/source/Lifestyle_(sociology)) platform known as **Syok**, stylized as **SYOK** in July 2019. The platform can allow users to listen to 26 Astro Radio brands (including the [Direct-To-Home](/source/Direct_to_Home)/DTH stations that are available on [Astro TV](/source/Astro_(company))) via live online streaming, listen to [podcasts](/source/Podcast) of all live radio and exclusive content, watch original short-form videos, read current articles, news and traffic updates and participate in contests.[8]

## Stations

Station Explanation Language Year of Launch Astro Channel Hitz The latest English songs, focused on younger listeners. Rebranded, with a dot, in 2001. One of the first radio channels by AMP to be launched in 1996. English 1996 852 Lite The oldest and latest songs for mature listeners. It was previously known as Light & Easy. One of the first radio channels by AMP to be launched in 1996. English 1996 854→ Mix The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. English 1996 (as an Astro-only audio channel), 1997 (as an FM radio station) 855 Era The latest songs from domestic and international repertoire, focused on younger listeners. This radio station is the first private radio station, to be broadcast completely in Malay, after being dominated by government-owned radio station for years. Malay 1996 (as an Astro-only audio channel), 1998 (as an FM radio station) 856 My Chinese songs for all ages. Formerly known as Chuan Zhen Xin Qu Tai (傳真心曲台) during the early years of broadcast. Chinese 1996 (as an Astro-only audio channel), 1998 (as an FM radio station) 853 Sinar The oldest and latest songs from domestic and international repertoire, focused on mature listeners. Formerly known as Wirama Melayu during the early years of broadcast. Malay 1998 (as an Astro-only audio channel) , 2004 (as an FM radio station) 857 THR Gegar A Malay-language radio station targeting the East Coast area. Malay 1994 (original, as THR), 2005 (acquisition) 863 Raaga Astro Radio's only Tamil-language radio station, targeting the West Coast area. Tamil 1994 (original, as THR), 2005 (acquisition) 859 Melody The oldest and latest songs, focused on mature listeners. Chinese 1998 (as an Astro-only audio channel), 2012 (as an FM radio station) 858 Go Xuan The latest songs and digital-first Chinese entertainment, focused on young listeners. Chinese 2017 877 Zayan The latest songs from domestic and international repertoire, focused on modern and contemporary Muslim listeners. Malay 2017 876

## Defunct radio stations

AMP changed its line-up, swapping two of its English FM brands, namely Classic Rock and TalkRadio, for [ERA FM](/source/Era_(radio_station)) ([Bahasa Malaysia](/source/Malaysian_language)) and [MY FM](/source/My_(radio_station)) ([Chinese](/source/Mandarin_Chinese)), respectively. [Melody FM](/source/Melody_(radio_station)) was launched on 15 August 2012 to replace XFM on FM and Astro.

Station Explanation Language Year of Launch Classic Rock The oldest and latest songs from rock music. However, it continues to be broadcast on Astro and via online only. English 1997 TalkRadio News and talk radio show; ceased broadcasting in 1998 English 1997 XFM Songs from Malaysian artists only, focused on younger listeners. However, it continues to be broadcast as an online station before ceased broadcasting in 2017 Malay 2004 Hitz Sabah This radio station was discontinued on 1 October 2023 and its frequency was taken over by Hitz. English 2010 Hitz Sarawak This radio station was discontinued on 1 October 2023 and its frequency was taken over by Hitz. English 2010 My Sabah This radio station was discontinued on 1 October 2023 and its frequency was taken over by My. Mandarin 2010 My Sarawak This radio station was discontinued on 1 October 2023 and its frequency was taken over by My. Mandarin 2010

## See also

- [List of radio stations in Malaysia](/source/List_of_radio_stations_in_Malaysia)

- [Media Prima Audio](/source/Media_Prima_Audio)

## References

1. **[^](#cite_ref-1)** ["Saluran Radio Astro ERA FM , HITZ & MY FM Kekal Relevan Pilihan Nombor 1 Rakyat Malaysia"](https://corporate.astro.com.my/mediaroom-releases/saluran-radio-astro-era-fm-hitz-my-fm-kekal-relevan-pilihan-nombor-1-rakyat-malaysia) (Press release) (in Malay). [Astro Malaysia Holdings](/source/Astro_Malaysia_Holdings). 12 November 2024. Retrieved 24 November 2024.

1. **[^](#cite_ref-2)** ["Astro Radio launches two new brands for its 15.4 million weekly listeners"](https://radioinfo.asia/news/astro-radio-launches-two-new-brands-its-154-million-weekly-listeners/). *RadioInfo Asia*. 1 October 2017. [Archived](https://web.archive.org/web/20210812051048/https://radioinfo.asia/news/astro-radio-launches-two-new-brands-its-154-million-weekly-listeners/) from the original on 12 August 2021. Retrieved 12 August 2021.

1. **[^](#cite_ref-3)** ["Astro Radio refreshes 11 brands"](https://radioinfo.asia/news/astro-radio-refreshes-11-brands/). *RadioInfo Asia*. 3 January 2018.

1. **[^](#cite_ref-4)** Tan, Yu Ang (3 October 2023). ["Astro Radio Ceases Operation In Sabah & Sarawak, All Staff Given Voluntary Separation Scheme (VSS)"](https://weirdkaya.com/astro-radio-ceases-operation-in-sabah-sarawak/). *WeirdKaya*.

1. **[^](#cite_ref-5)** Jefri, Najiy (3 October 2023). ["Hitz FM, MY FM henti operasi berpangkalan di Sabah"](https://www.hmetro.com.my/rap/2023/10/1016032/hitz-fm-my-fm-henti-operasi-berpangkalan-di-sabah). *Harian Metro* (in Malay).

1. **[^](#cite_ref-6)** Aizad, Syazwan (9 January 2024). ["ERA Sabah dan ERA Sarawak Perkenal Barisan Personaliti, Segmen Baru"](https://bm.syok.my/info/era-sabah-era-sarawak-personaliti-baru). *Syok* (in Malay).

1. **[^](#cite_ref-7)** ["RAKU, a music & radio streaming mobile app from Astro"](https://www.malaysianwireless.com/2015/04/raku-music-radio-streaming-mobile-app-astro/). *MalaysianWireless*. 17 April 2015. [Archived](https://web.archive.org/web/20150422011037/http://www.malaysianwireless.com:80/2015/04/raku-music-radio-streaming-mobile-app-astro/) from the original on 22 April 2015. Retrieved 12 August 2021.

1. **[^](#cite_ref-8)** ["Astro Radio introduces SYOK app, Everything Got!"](https://marketingmagazine.com.my/astro-radio-introduces-syok-app-everything-got/). *Marketing Magazine*. 3 July 2019. Retrieved 28 August 2019.

## External links

- [Corporate information from Astro Radio website](https://web.archive.org/web/20101011091920/http://ampradio.my/)

- [Official website](https://astroradio.com.my/)

- [SYOK (lifestyle platform) website](https://syok.my/)

- [ERA website](https://era.je/)

- [GOXUAN website](https://goxuan.syok.my/)

- [HITZ website](https://hitz.syok.my/)

- [LITE website](https://lite.syok.my/)

- [MELODY website](https://melody.syok.my/)

- [MY website](https://my.syok.my/)

- [RAAGA website](https://raaga.syok.my/)

- [SINAR website](https://sinar.my/)

- [THR Gegar website](https://gegar.my/)

- [ZAYAN website](https://zayan.my/)

v t e Astro Audio Astro Malaysia Holdings Radio stations Malay Era Sinar THR Gegar Zayan English Hitz Mix Lite Mandarin My Melody goXuan Tamil Raaga

v t e Astro Malaysia Holdings Astro Malaysia Holdings Bhd Astro (Max B.yond NJOI) Astro Go Astro Audio Astro Shaw Digital Five Astro Overseas Limited A+E Networks Asia Celestial Pictures Airtime Marketing and Sales India Goal TV Asia Limited Fetch TV Defunct Kristal-Astro Annual revenue: RM 2,602 million (17% FY 2008) Employees: 3,961 (31 January 2008) Stock Symbol: MYX: 6399 Website: Astro Holdings Sdn Bhd

v t e Radio stations broadcasting in the Chinese language v t e Chinese-language radio in Canada The following channels offer at least some programming in Chinese Calgary CHKF-FM Edmonton CKER-FM Montreal CFMB Ottawa CJLL-FM Toronto CHIN-FM CHIN-1-FM CHKT Vancouver CHKG-FM CHMB v t e Radio in China National China Radio International China National Radio Regional Radio Beijing Corporation Fujian Radio Radio Guangdong Hubei Radio Hunan Broadcasting System Inner Mongolia Radio Heilongjiang Radio Lanzhou Radio Nanjing Radio Shaanxi Radio Shanghai Media Group Shenzhen Media Group Tianjin Radio Tibet Radio Urumqi Radio Xinjiang Radio Zhejiang Radio Hong Kong Radio Television Hong Kong Commercial Radio Hong Kong Metro Broadcast Corporation Limited Macau Teledifusão de Macau Radio Vilaverde Lda China Radio Markets Beijing Fujian Guangdong Heilongjiang Shanghai Sichuan Tianjin Xinjiang Zhejiang See also List of radio stations in China v t e Chinese-language radio in Malaysia RTM Ai FM Cense Media City Plus FM Media Prima 8FM Astro Radio goXuan Melody My KTS Group TEA FM Star Radio Group 988 FM v t e Chinese-language radio in Singapore Mediacorp YES 933 Capital 95.8FM Love 97.2FM So Drama! Entertainment 883Jia SPH Radio 96.3 Hao FM UFM100.3 v t e Radio stations in Taiwan Government Radio Taiwan International National Education Radio Taipei Broadcasting Station Voice of Han Fu Hsing Radio Private Broadcasting Corporation of China Formosa Hakka Radio Hit FM International Community Radio Taipei KISS Radio v t e Chinese-language radio in the United States The following channels offer at least some programming in Chinese Honolulu KHCM Houston KCHN Los Angeles KAHZ KAZN KQEV-LP KWRM KMRB New York WGBB WKDM WZRC San Francisco KEST KVTO KSQQ Overseas Radio Free Asia Voice of America

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Adapted from the Wikipedia article [Astro Audio](https://en.wikipedia.org/wiki/Astro_Audio) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Astro_Audio?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.