# Asana, Inc.

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**Asana, Inc.** (/əsɑːnə/ or /ɑːsənə/) is an American software company based in [San Francisco](/source/San_Francisco) whose flagship **Asana** service is a web and mobile "work management"[2] platform designed to help teams organize, track, and manage their work.[3] Asana, Inc. was founded in 2008 by [Dustin Moskovitz](/source/Dustin_Moskovitz) and [Justin Rosenstein](/source/Justin_Rosenstein).[4] The product launched commercially in April 2012.[5] In September 2020, the company was valued at $5.5 billion following its direct listing.[6]

## History

The co-founders met at [Facebook](/source/Facebook), where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana.[4] A Sanskrit word they chose as the name refers to the place and bodily posture yogi adopts to meditate. With their choice, co-founders wanted to describe their aim to build a product that simplifies things — [Asana](/source/Asana), a pose, is the result of the combination of form and fluidity to stay focused.[7] Asana officially launched for free out of beta in November 2011[8] and commercially in April 2012.[9]

In 2014, Asana launched its native [iOS](/source/IOS) app and in January 2015, Asana released its native Android app.[10][11] In 2016, Asana raised $50 million in [Series C financing](/source/Series_C_financing) led by [Sam Altman](/source/Sam_Altman), President of [Y Combinator](/source/Y_Combinator).[12] In 2017, Asana integrated with [Gmail](/source/Gmail), and launched its app in French and German.[13]

By January 2018, more than 35,000 paying customers were using Asana, including [CityFibre](/source/CityFibre),[14] [AB-InBev](/source/AB-InBev), [Viessmann](/source/Viessmann), [eBay](/source/EBay), [Uber](/source/Uber), [Overstock.com](/source/Overstock.com), [Navy Federal Credit Union](/source/Navy_Federal_Credit_Union), [Icelandair](/source/Icelandair_Group), and [IBM](/source/IBM). That same year, the company raised $75 million in Series D funding led by [Generation Investment Management](/source/Generation_Investment_Management), a firm backed by [Al Gore](/source/Al_Gore).[15] In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion.[16]

In September 2020, Asana went public on the [New York Stock Exchange](/source/New_York_Stock_Exchange) via a [direct public offering](/source/Direct_public_offering). In August 2021, Asana dual listed on the [Long-Term Stock Exchange](/source/Long-Term_Stock_Exchange).[17]

In April 2022, Asana released its annual Anatomy of Work Index.[18] The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.[19]

As of September 2022, Asana had 131,000 customers.[20]

In March 2025, co-founder and CEO [Dustin Moskovitz](/source/Dustin_Moskovitz) announced his retirement, causing Asana's stock to drop 25%.[21][22] In June 2025, Asana appointed Dan Rogers, formerly of LaunchDarkly, [ServiceNow](/source/ServiceNow), and [Rubrik](/source/Rubrik), as CEO, with Moskovitz remaining as chairman.[23] Rogers officially became CEO on July 21, 2025.[24]

In May 2026, Asana acquired StackAI, a no-code artificial intelligence workflow-automation platform, for $75 million. The acquisition was announced alongside Asana's quarterly earnings, with the company positioning it as part of its strategy to integrate AI agents into enterprise workflows.[25]

## Software

Asana is a [software-as-a-service](/source/Software_as_a_service) platform designed for team collaboration and work management. Teams can create projects, assign [tasks](/source/Task_(project_management)), set deadlines, and communicate directly within Asana. It also includes reporting tools, file attachments, calendars, and goal tracking.[26]

In 2022, Asana released features for team organization; this included My Goals, Automatic Progress Updates, and integrations for [Google Workspace](/source/Google_Workspace) and [Figma](/source/Figma_(software)).[27]

In October 2024, Asana launched AI Studio to help companies customize their AI agents to perform jobs and actions across product development stages and workflows.[28]Asana launched "AI Teammates", which works with Work Graph, a proprietary [data model](/source/Data_model).[29]

### API and integrations

In April 2012, Asana released its [API](/source/API) to third-party developers. Asana's open API provided a means to read and input information and create programmed automation within the app.[30] The Asana API is a RESTful interface, allowing users to update and access much of their data on the platform.[30]

In April 2021, Asana launched Asana Partners, which allows for cross-platform integration with its project management software.[31]

In July 2021, Asana launched an app for [Zoom](/source/Zoom_(software)). The Asana app can be opened within the video-conferencing software [Zoom](/source/Zoom_(software)).[32]

In 2023, Asana launched product capabilities focused on generative artificial intelligence. [33]

## Reception

- 2017: Editor's Choice, [PCMag](/source/PCMag)[34]
- 2020, 2025: Best of the Year, PCMag[35]
- 2021: Best Workplace, Best Led Companies, *[Inc.](/source/Inc._(magazine))*[36][37]
- *2022:* Brands That Matter, *[Fast Company](/source/Fast_Company)*[38]

## See also

- [Collaborative workflow](/source/Collaborative_workflow)
- [Collaborative software](/source/Collaborative_software) - [List of collaborative software](/source/List_of_collaborative_software)
- [Information silo](/source/Information_silo)
- [Project management software](/source/Project_management_software) - [Comparison of project management software](/source/Comparison_of_project_management_software)
- [Social project management](/source/Social_project_management)
- [Team management](/source/Team_management)

## References

1. Vanian, Jonathan (March 10, 2025). ["Asana CEO Dustin Moskovitz announces retirement, stock plummets 25%"](https://www.cnbc.com/2025/03/10/asana-ceo-dustin-moskovitz-announces-retirement-stock-price-drops-25percent.html). [CNBC](/source/CNBC)

1. ["Gartner Glossary Work Management"](https://www.gartner.com/en/information-technology/glossary/work-management). *gartner.com*. Retrieved 2022-09-01.

1. ["Understand Asana's core features"](https://asana.com/features). *asana.com*. Retrieved 2022-10-10.

1. Bercovici, Jeff (May 23, 2018). ["How Asana's Founders Built a $900 Million Business on Buddhist Principles"](https://www.inc.com/magazine/201806/jeff-bercovici/asana-best-workplaces-2018.html). *Inc.com*. Retrieved February 10, 2022.

1. Guynn, Jessica (April 24, 2012). ["Asana, software start-up from Facebook vets, launches paid version"](https://www.latimes.com/business/la-xpm-2012-apr-24-la-fi-tn-asana-software-startup-from-facebook-veterans-launches-paid-version-20120424-story.html). *Los Angeles Times*. [ISSN 0458-3035](https://www.worldcat.org/issn/0458-3035). Retrieved May 18, 2018.

1. Tse, Bycrystal (October 1, 2020). ["Asana valued at $5.5 billion after direct listing debut"](https://fortune.com/2020/09/30/asana-valued-at-5-5-billion-direct-listing/). *Fortune*. Retrieved January 26, 2022.

1. ["The story behind... Asana"](https://www.linkedin.com/pulse/story-behind-asana-studiohakuna). *LinkedIn*. March 21, 2023. Retrieved July 4, 2025.

1. Lunden, Ingrid (30 March 2016). ["Task management app Asana raises $50M at a $600M valuation led by YC's Sam Altman"](https://techcrunch.com/2016/03/30/task-management-app-asana-raises-50m-at-a-600m-valuation-led-by-ycs-sam-altman/). *techcrunch.com*. Retrieved May 18, 2018.

1. ["Asana raises $28M to make the world a more collaborative place"](https://venturebeat.com/2012/07/23/asana-funding/). *VentureBeat*. July 23, 2012. Retrieved February 10, 2022.

1. Konrad, Alex. ["Asana Finally Launches A Native iOS App After Facebook Cofounder Bet Wrong On Web-Based Apps"](https://www.forbes.com/sites/alexkonrad/2014/07/29/asana-finally-launches-a-native-ios-app/). *Forbes*. Retrieved 2022-11-23.

1. Alba, Davey. ["Asana's New Android App Shows Design Matters in the Business World"](https://www.wired.com/2015/01/asana-android-app/). *Wired*. [ISSN 1059-1028](https://www.worldcat.org/issn/1059-1028). Retrieved 2022-11-23.

1. ["Asana Links Up With $50M Series C for Collaboration Tools"](https://www.wsj.com/articles/asana-links-up-with-50m-series-c-for-collaboration-tools-1459425428). *Wall Street Journal*. March 31, 2016. [ISSN 0099-9660](https://www.worldcat.org/issn/0099-9660). Retrieved February 10, 2022.

1. Finnegan, Matthew (2017-11-02). ["What is Asana? Task management tracking made easy"](https://www.computerworld.com/article/3235710/what-is-asana-task-management-tracking-made-easy.html). *Computerworld*. Retrieved 2022-11-29.

1. Trueman, Charlotte (2021-05-07). ["How Asana helped CityFibre's marketing team boost productivity"](https://www.computerworld.com/article/3617989/how-asana-helped-cityfibres-marketing-team-boost-productivity.html). *Computerworld*. Retrieved 2022-02-17.

1. Carson, Biz. ["Facebook Cofounder's Productivity Startup Asana Hits Growth Spurt, Snags $1.5 Billion Valuation"](https://www.forbes.com/sites/bizcarson/2018/11/29/dustin-moskovitz-asana-funding-valuation/). *Forbes*. Retrieved 2022-02-25.

1. ["Asana, a work management platform, nabs $50M growth round at a $1.5B valuation"](https://techcrunch.com/2018/11/29/asana-a-work-management-platform-nabs-50m-growth-round-at-a-1-5b-valuation/). *TechCrunch*. November 29, 2018. Retrieved 2022-02-25.

1. Driebusch, Corrie (June 24, 2021). ["WSJ News Exclusive | Twilio, Asana to List on Long-Term Stock Exchange as ESG Push Continues"](https://www.wsj.com/articles/twilio-asana-to-list-on-long-term-stock-exchange-as-esg-push-continues-11624565701). *Wall Street Journal*. [ISSN 0099-9660](https://www.worldcat.org/issn/0099-9660). Retrieved February 10, 2022.

1. ["Asana Anatomy of Work Index 2022: Work About Work Hampering Organizational Agility"](https://investors.asana.com/news/news-details/2022/Asana-Anatomy-of-Work-Index-2022-Work-About-Work-Hampering-Organizational-Agility/default.aspx). *investors.asana.com*. Retrieved 2023-01-27.

1. ["More Than Half of the Working Day Is Spent Kinda, Sorta Working"](https://www.bloomberg.com/news/articles/2022-04-05/more-than-half-of-the-working-day-is-spent-kinda-sorta-working). *Bloomberg.com*. 2022-04-05. Retrieved 2022-05-05.

1. ["CEO Dustin Moskovitz Just Doubled Down on Asana (ASAN) Stock"](https://www.msn.com/en-us/money/markets/ceo-dustin-moskovitz-just-doubled-down-on-asana-asan-stock/ar-AA11Bfvq). *MSN*. Retrieved 2022-10-03.

1. Novet, Jordan (March 10, 2025). ["Asana CEO Dustin Moskovitz announces retirement, stock plummets 25%"](https://www.cnbc.com/2025/03/10/asana-ceo-dustin-moskovitz-announces-retirement-stock-price-drops-25percent.html). *CNBC*. Retrieved 2026-03-22.

1. Lardinois, Frederic (March 10, 2025). ["Asana CEO Dustin Moskovitz is retiring"](https://techcrunch.com/2025/03/10/asana-ceo-dustin-moskovitz-is-retiring/). *TechCrunch*. Retrieved 2026-03-22.

1. Novet, Jordan (June 25, 2025). ["Asana picks Dan Rogers, formerly of ServiceNow, to replace CEO Dustin Moskovitz"](https://www.cnbc.com/2025/06/25/asana-ceo-dan-rogers-replace-dustin-moskovitz.html). *CNBC*. Retrieved 2026-03-22.

1. ["Asana Names Dan Rogers as Chief Executive Officer"](https://investors.asana.com/news-releases/news-release-details/asana-names-dan-rogers-chief-executive-officer). Retrieved 2025-06-25.

1. Lardinois, Frederic (May 28, 2026). ["Asana acquires no-code agent-builder StackAI"](https://techcrunch.com/2026/05/28/asana-acquires-no-code-agent-builder-stack-ai/). *TechCrunch*. Retrieved May 29, 2026.

1. Weir, Melanie. ["A guide to Asana, the workplace management tool that helps streamline communication across teams"](https://www.businessinsider.com/guides/tech/what-is-asana). *Business Insider*. Retrieved 2023-01-24.

1. ["Asana launches new tools to help distributed teams stay aligned on goals"](https://diginomica.com/asana-tools-distributed-teams-aligned-goals). *diginomica.com*. 2022-06-07. Retrieved 2023-02-03.

1. ["Asana launches a no-code tool for designing AI agents - aka your new 'teammates'"](https://www.zdnet.com/article/asana-launches-a-no-code-tool-for-designing-ai-agents-aka-your-new-teammates/). *ZDNET*. Retrieved 2025-07-13.

1. ["Asana targets collaboration, not automation, as its AI teammates launch in beta"](https://siliconangle.com/2025/09/25/asana-targets-collaboration-not-automation-ai-teammates-launch-beta/). *SiliconANGLE*. 2025-09-25. Retrieved 2026-02-28.

1. Constine, Josh (2012-04-21). ["Twitter and LinkedIn Manage Tasks With Asana, New API Means Robots Can Too"](https://techcrunch.com/2012/04/21/asana-stats/). *TechCrunch*. Retrieved 2022-12-02.

1. Brooks, Steve (2021-04-16). ["Asana launches globalisation features and new partner program"](https://www.enterprisetimes.co.uk/2021/04/16/asana-launches-globalisation-features-and-new-partner-program/). *Enterprise Times*. Retrieved 2022-11-08.

1. Rayome, Alison DeNisco. ["Zoom: Use apps like Asana and Dropbox and schedule virtual events now"](https://www.cnet.com/tech/services-and-software/zoom-use-apps-like-asana-and-dropbox-and-schedule-virtual-events-now/). *CNET*. Retrieved 2023-02-10.

1. ["Asana launches AI product capabilities and guiding principles"](https://itbrief.com.au/story/asana-launches-ai-product-capabilities-and-guiding-principles)

1. ["Asana"](https://www.pcmag.com/article2/0,2817,2408011,00.asp). *PCMAG*. Retrieved February 3, 2018.

1. ["Asana Review"](https://www.pcmag.com/reviews/asana). *PCMAG*. Retrieved February 16, 2022.

1. ["Meet the Top 250 Best-Led Companies in America"](https://www.inc.com/best-led-companies/2021). *Inc.com*. Retrieved 2022-03-04.

1. ["Introducing the Best Workplaces of 2021"](https://www.inc.com/best-workplaces/2021). *Inc.com*. Retrieved 2022-03-04.

1. ["Brands That Matter – Applications"](https://www.fastcompany.com/brands-that-matter/2021). *Fast Company*. Retrieved 2022-03-11.

## External links

- [Official website](https://asana.com/?noredirect)

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Adapted from the Wikipedia article [Asana, Inc.](https://en.wikipedia.org/wiki/Asana%2C_Inc.) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Asana%2C_Inc.?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.