# ArtTactic

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Art market research firm

**ArtTactic** is an art [market research](/source/Market_research) firm based in London [1][2] founded by Anders Petterson in 2001.[3] The company uses techniques similar to those used in the financial markets to analyze the art market and build up art [market trends](/source/Market_analysis).[4] Their services include market sector reports for both art mediums such as photography[5] and regional sectors such as China,[6] auction analysis,[7] artist reports,[8] and the ArtTactic confidence reports, which are surveys of the leading art market players and their sentiments and confidence towards individual artists and different segments of the art market.[9] There are confidence reports for US & Europe,[10] China,[11] India[12] and South Asia.[13]

## History

ArtTactic was founded in London by Anders Petterson in 2001. In 2004, ArtTactic organized Art Market Forum in conjunction with [Frieze Art Fair](/source/Frieze_Art_Fair) and [Zoo Art Fair](/source/Zoo_Art_Fair) in London.[14] Later that year, Petterson began lecturing on art as an asset class at [Sotheby's Institute of Art](/source/Sotheby's_Institute_of_Art) in London. The following year, ArtTactic launched its first Art Market Confidence Survey for the US & European art market. In 2006, ArtTactic published an Artist Analysis Report on contemporary artist [Richard Prince](/source/Richard_Prince), following a successful report on [Damien Hirst](/source/Damien_Hirst). Two years later, ArtTactic published its first Indian Art Market report, presenting its findings at [Art Dubai](/source/Art_Dubai). In 2009, ArtTactic launched its weekly podcasts, hosted by Adam Green. In 2011, ArtTactic published an Artist Analysis Report on [Andy Warhol](/source/Andy_Warhol), which was presented in New York during the inaugural Artelligence Conference[15] and the first edition of the Art & Finance Report, a co-production between [Deloitte](/source/Deloitte) and ArtTactic. The next year, ArtTactic authored the first edition of the [Hiscox](/source/Hiscox) Online Art Trade Report. In 2013, ArtTactic published an in-depth, updated Artist Analysis Report on the [Damien Hirst](/source/Damien_Hirst) market.[16] Also that year, ArtTactic launches ArtForecaster and organizes its first public online forecasting competition.[17] Two years afterwards, ArtTactic's Art Market Outlook warns that the art market could start to cool.[18] In 2016, ArtTactic began publishing ArtTactic Rawfacts, a weekly, monthly and quarterly report on auctions performances at [Christie's](/source/Christie's), [Sotheby's](/source/Sotheby's) and [Phillips](/source/Phillips_(auctioneers)), in addition to launching its first online course on Big Data and the Art Market.[19] In 2017, ArtTactic published its inaugural South Asian Art Market Report in partnership with Rawlinson & Hunter, Constantine Cannon, Gurr Johns and W/R/B Underwriting.[20]

## ArtTactic Podcast

In 2009, ArtTactic launched the *ArtTactic [Podcast](/source/Podcast)*,[21] a weekly [podcast](/source/Podcast) hosted by Adam Green. The [podcast](/source/Podcast) features in-depth interviews with leading [art market](/source/Art_market) figures, focusing on topics such as [art market analysis](/source/Art_valuation), [art auctions](/source/Art_auction), [art investment funds](/source/Alternative_investment), [art fairs](/source/Art_exhibition) and [art financing](/source/Art_finance). Past guests include [Simon de Pury](/source/Simon_de_Pury),[22] Richard Polsky,[23] Howard Rachofsky[24] and [Matthew Slotover](/source/Matthew_Slotover).[25]

## Art & Finance Report

In 2011, ArtTactic began publishing the Art & Finance Report,[26] alongside [Deloitte Luxembourg](/source/Deloitte), an annual report that assesses the developments in the art and finance industry.

## Online Art Trade Report

In 2013, ArtTactic launched the Online Art Trade Report,[27] in collaboration with [Hiscox](/source/Hiscox), an annual report that analyzes several trends and aspects of the emerging online art market.

## ArtTactic Forecaster

In 2014, ArtTactic introduced the [ArtTactic Forecaster](https://artforecaster.com), an online platform that enables art market enthusiasts and professionals to compete against one another in predicting sales results for artworks upcoming at auction. In addition to a year-long competition, tournaments occur throughout the year surrounding major auction weeks in which top performing players earn awards such as art by contemporary artists including [Damien Hirst](/source/Damien_Hirst) and art market themed books. Players may compete in the Expert or Rookie League based on their past performance as well as their experience within the art world.

## References

1. **[^](#cite_ref-1)** Scott Reyburn,"Price Warning Issued Before $169 Million Warhol, Hirst Art Sale", 28/06/2010, [\[1\]](https://www.bloomberg.com/news/2010-06-27/price-warning-issued-before-169-million-warhol-hirst-art-sale.html), 09/08/2010

1. **[^](#cite_ref-2)** "About Us", [\[2\]](http://www.arttactic.com/Content/about-us), 09/08/2010

1. **[^](#cite_ref-3)** Colin Gleadell, "Art sales: Art blossoms in the desert", 07/10/2008, [\[3\]](https://www.telegraph.co.uk/culture/art/artsales/3561776/Art-sales-Art-blossoms-in-the-desert.html), 09/08/2010

1. **[^](#cite_ref-4)** Anindita Ghose, "It’s important to educate clients on how the art market works", 20/08/2009, [\[4\]](http://www.livemint.com/2009/08/20215706/It8217s-important-to-educat.html), 09/08/2010

1. **[^](#cite_ref-5)** Colin Gleadell, "Art Sales: 'Don't always buy what you like'", 22/02/2010, [\[5\]](https://www.telegraph.co.uk/culture/art/artsales/7294206/Art-Sales-Dont-always-buy-what-you-like.html), 09/08/2010

1. **[^](#cite_ref-6)** "Report Notes Emergence Of Mainland Chinese “Super-Collectors”, Strength Of Domestic Auction Houses, Strong Confidence In Contemporary Artists", ["ArtTactic's New Chinese Art Market Report: Highlights « Jing Daily : The Business of Luxury and Culture in China"](https://web.archive.org/web/20100528173356/http://www.jingdaily.com/en/culture/arttactics-new-chinese-art-market-report-highlights/). Archived from [the original](http://www.jingdaily.com/en/culture/arttactics-new-chinese-art-market-report-highlights/) on 2010-05-28. Retrieved 2010-08-09., 09/08/2010

1. **[^](#cite_ref-7)** Scott Reyburn, "Greedy Auction Sellers Endanger Fragile Recovery, Dealers Warn", 05/07/2010, [\[6\]](https://www.bloomberg.com/news/2010-07-04/greedy-auction-sellers-endanger-fragile-recovery-dealers-warn.html), 09/08/2010

1. **[^](#cite_ref-8)** Scott Reyburn, "Hirst Auction Is Crucial to Art-Market Confidence, Report Says", 01/09/2010, [\[7\]](https://www.bloomberg.com/apps/news?pid=newsarchive&sid=av4m03U._tF4), 09/08/2010

1. **[^](#cite_ref-9)** Scott Reyburn, "Contemporary Art Market Confidence Slumps 40%, Survey Shows", 24/01/2008, [\[8\]](https://www.bloomberg.com/apps/news?pid=newsarchive&sid=ax8ss0p6.y6I), 09/08/2010

1. **[^](#cite_ref-10)** Scott Reyburn, "Contemporary Art Market Confidence Slumps 40%, Survey Shows", 24/01/2008, [\[9\]](https://www.bloomberg.com/apps/news?pid=newsarchive&sid=ax8ss0p6.y6I), 09/08/2010

1. **[^](#cite_ref-11)** "New ArtTactic Survey Shows Confidence In Chinese Contemporary Art Market Is Back", 01/12/2009, ["New ArtTactic Survey Shows Confidence in Chinese Contemporary Art Market is Back « Jing Daily : The Business of Luxury and Culture in China"](https://web.archive.org/web/20100609005100/http://www.jingdaily.com/en/culture/new-arttactic-survey-shows-confidence-in-chinese-contemporary-art-market-is-back/). Archived from [the original](http://www.jingdaily.com/en/culture/new-arttactic-survey-shows-confidence-in-chinese-contemporary-art-market-is-back/) on 2010-06-09. Retrieved 2010-08-09., 09/08/2010

1. **[^](#cite_ref-12)** Anindita Ghose, "Upswing in Indian art market confidence", 14/11/2009, [\[10\]](http://www.livemint.com/2009/11/13002802/Upswing-in-Indian-art-market-c.html), 09/08/2010

1. **[^](#cite_ref-13)** ["Research Report: South Asian Art Market 2017 - ArtTactic"](https://arttactic.com/product/south-asian-art-market-report-2017/). *ArtTactic*. Retrieved 2017-02-10.

1. **[^](#cite_ref-14)** ["artnet.com Magazine News"](http://www.artnet.com/Magazine/news/artnetnews2/artnetnews10-14-04.asp). *www.artnet.com*. Retrieved 2017-02-10.

1. **[^](#cite_ref-15)** Salmon, Felix. ["Andy Warhol datapoints of the day"](https://web.archive.org/web/20110416065436/http://blogs.reuters.com/felix-salmon/2011/04/14/andy-warhol-datapoints-of-the-day/). *Reuters Blogs*. Archived from [the original](http://blogs.reuters.com/felix-salmon/2011/04/14/andy-warhol-datapoints-of-the-day/) on 2011-04-16. Retrieved 2017-02-10.

1. **[^](#cite_ref-16)** ["Hirstonomics: How Damien Hirst became a cash cow again"](https://www.independent.co.uk/arts-entertainment/art/features/hirstonomics-how-damien-hirst-became-a-cash-cow-again-8874714.html). *The Independent*. 2013-10-11. Retrieved 2017-02-10.

1. **[^](#cite_ref-17)** Adam, Georgina (14 February 2014). ["The Art Market: safe bets vs rising stars"](https://www.ft.com/content/c2e33f68-94a1-11e3-9146-00144feab7de). *Financial Times*. Retrieved 2017-02-10.

1. **[^](#cite_ref-18)** ["2015: The year that the bubble bursts? | AMA | Art Media Agency"](https://en.artmediaagency.com/99656/2015-the-year-that-the-bubble-bursts/). *en.artmediaagency.com*. Retrieved 2017-02-10.

1. **[^](#cite_ref-19)** ["ArtTactic LAB"](https://arttactic.teachable.com). *arttactic.teachable.com*. Retrieved 2017-02-10.

1. **[^](#cite_ref-20)** ["India Art Fair: An Antidote To The Increasing Influence of Auctions"](http://www.huffingtonpost.in/anders-petterson/india-art-fair-an-antidote-to-the-increasing-influence-of-aucti/). *Huffington Post India*. Retrieved 2017-02-10.

1. **[^](#cite_ref-21)** Nazanin Lankarani, "Art Funds Feel a Revival as Economy Thaws Out", 09/04/2009 [\[11\]](https://www.nytimes.com/2009/09/05/business/global/05rinartfund.html)

1. **[^](#cite_ref-22)** ["Simon is a London-based art dealer and art adviser"](https://arttactic.com/podcast/simon-de-pury/). *ArtTactic*. Retrieved 2017-02-09.

1. **[^](#cite_ref-23)** ["Richard Polsky, author, dealer and founder of Richard Polsky"](http://arttactic.com/podcast/richard-polsky-richard-polsky-art-authentication/). *ArtTactic*. Retrieved 2017-02-09.

1. **[^](#cite_ref-24)** ["Howard Rachofsky - TWO x TWO - ArtTactic"](https://arttactic.com/podcast/howard-rachofsky-two-x-two/). *ArtTactic*. Retrieved 2017-02-09.

1. **[^](#cite_ref-25)** ["Matthew Slotover - Frieze Art Fair - ArtTactic"](https://arttactic.com/podcast/matthew-slotover-frieze-art-fair-2/). *ArtTactic*. Retrieved 2017-02-09.

1. **[^](#cite_ref-26)** ["Art & Finance Archives - ArtTactic"](https://arttactic.com/categories/art-finance/). *ArtTactic*. Retrieved 2017-02-09.

1. **[^](#cite_ref-27)** ["Online Art Market Archives - ArtTactic"](https://arttactic.com/categories/online-art-market/). *ArtTactic*. Retrieved 2017-02-09.

## External links

- [ArtTactic](http://arttactic.com)

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Adapted from the Wikipedia article [ArtTactic](https://en.wikipedia.org/wiki/ArtTactic) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/ArtTactic?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.