# Angel dusting

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> Source: https://en.wikipedia.org/wiki/Angel_dusting
> Source revision: 1090545007
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{{Short description|Misleading marketing practice}}
{{about||the dissociative drug known as "angel dust"|phencyclidine|other uses|angel dust (disambiguation)}}
{{Refimprove|date=April 2011}}

'''Angel dusting''' is the misleading [marketing](/source/marketing) practice of including a minuscule amount of an [active ingredient](/source/active_ingredient) in a [cosmetic](/source/Cosmetics), [cosmeceutical](/source/cosmeceutical), [dietary supplement](/source/dietary_supplement), [food](/source/food) product, or [nutraceutical](/source/nutraceutical), insufficient to give any measurable benefit. The advertising materials may [claim](/source/marketing_claim) that the ingredient is helpful and that the ingredient is contained in the product, both of which are true.  However, no claim is made that the product contains enough of the active ingredient to have an effect – this is just assumed by the purchaser.<ref>{{cite book | last = Gabriel | first = Julie  | title = The Green Beauty Guide: Your Essential Resource to Organic and Natural Skin  | publisher = HCI | date = 2008 | pages = 54 | url = https://books.google.com/books?id=ImqhAgAAQBAJ&pg=PA54 | isbn = 978-0-7573-0747-8}}</ref><ref>{{Cite web|date=2009-10-01|title=What's angel dusting?|url=https://health.howstuffworks.com/skin-care/beauty/skin-and-makeup/angel-dusting.htm|access-date=2021-03-03|website=HowStuffWorks|language=en}}</ref>
==See also==
* [Homeopathy](/source/Homeopathy)
* [False advertising](/source/False_advertising)
* [List of topics characterized as pseudoscience](/source/List_of_topics_characterized_as_pseudoscience)

==References==
{{reflist}}

Category:Advertising techniques
Category:Marketing techniques

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Adapted from the Wikipedia article [Angel dusting](https://en.wikipedia.org/wiki/Angel_dusting) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Angel_dusting?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.