# Anchor (brand) > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Anchor_(brand) > Markdown URL: https://mediated.wiki/source/Anchor_(brand).md > Source: https://en.wikipedia.org/wiki/Anchor_(brand) > Source revision: 1356304088 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Brand of dairy products This article is about a dairy products brand. For the Indian electrical equipment company, see [Anchor Electricals Pvt. Ltd.](/source/Anchor_Electricals_Pvt._Ltd.) For other uses, see [Anchor (disambiguation)](/source/Anchor_(disambiguation)). Anchor Type Private Industry Dairy Founded 3 November 1886 Headquarters Auckland , New Zealand Area served Australia, Barbados, China, Chile, Ethiopia, Fiji, Indonesia, Malaysia, Mauritius, Middle East, New Zealand, Pacific Islands, Peru, Philippines, Singapore, South Korea, Sri Lanka, Taiwan and the United Kingdom Parent Lactalis **Anchor** is a brand of [dairy products](/source/Dairy_product) that was founded in [New Zealand](/source/New_Zealand) in 1886, and is one of the key brands owned by the New Zealand–based international exporter [Fonterra Co-operative Group](/source/Fonterra). In [Malaysia](/source/Malaysia), [Singapore](/source/Singapore) and [Taiwan](/source/Taiwan), Fonterra uses the **Fernleaf** brand instead of Anchor.[1] ## Anchor by Fonterra Historically, the Anchor brand of milk products in New Zealand was owned by the New Zealand Dairy Group, which merged with Kiwi Co Operative in 2001 to form Fonterra. As the merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor, in the New Zealand market. This did not affect the brand internationally. The brand was sold to what is currently [Goodman Fielder](/source/Goodman_Fielder). Between 2001 and 2005, Fonterra grew one of their smaller milk brands which was originally only available in the [South Island](/source/South_Island) of New Zealand, '[Meadow Fresh Milk](/source/Meadow_Fresh)', into a nationwide brand which provided good competition to the Anchor brand of milk products. In 2005, Fonterra did a brand swap with what is now Goodman Fielder, swapping Meadow Fresh for Anchor, allowing Fonterra to again align its international and domestic dairy brands. On 11 November 2024, Fonterra confirmed that it would be selling several of its consumer brands including Anchor.[2] On 22 August 2025, Fonterra confirmed it would sell Anchor along with several consumer brands and its processing operations in [Australia](/source/Australia) and [Sri Lanka](/source/Sri_Lanka) to French dairy company [Lactalis](/source/Lactalis) for NZ$3.845 billion, subject to a shareholder vote and regulatory approval.[3] ### Anchor Milk Fresh Anchor Milk products available in New Zealand are manufactured and marketed by Fonterra Brands, a division of Fonterra. The main plant that processes Anchor milk in New Zealand is in [Takanini](/source/Takanini), Auckland. In addition to the common varieties with differing percentages of [milk fat](/source/Butterfat), they also offer "Anchor-Xtra", with extra [calcium](/source/Calcium) (marketed to "extra active" parents), and "Mega Milk", with extra [vitamins](/source/Vitamin), as well as extra calcium, marketed for children.[4][5] In 2013, the Anchor brand was released in China.[6] ### Anchor Milk Powder Anchor Milk Powder is the major Anchor product available in some developing countries, such as [Guyana](/source/Guyana) and [Ethiopia](/source/Ethiopia). ### Anchor Butter and Anchor Cheese Anchor Butter and Anchor Cheese are sold in New Zealand, but the brand for these products in New Zealand is still owned by a Goodman Fielder subsidiary. For butter and cheese the brand was not returned to Fonterra in the brand swap so not all Anchor branded products are Fonterra products in New Zealand. However, like most dairy products in New Zealand, the milk is still sourced from Fonterra suppliers and for butter and cheese, it is also likely that Fonterra manufactured the products with Goodman Fielder simply packaging the products. ## Outside New Zealand Internationally the Anchor brand is 100% owned by the [Fonterra Co-Op Group](/source/Fonterra). It is available in (and manufactured in) many areas including: - [Australia](/source/Australia) - [Barbados](/source/Barbados) - [China](/source/China)[7] - [Chile](/source/Chile) - [Ethiopia](/source/Ethiopia) - [Fiji](/source/Fiji) - [Indonesia](/source/Indonesia) - [Malaysia](/source/Malaysia) - [Mauritius](/source/Mauritius) - [Middle East](/source/Middle_East) - [Pacific Islands](/source/Pacific_Islands) - [Peru](/source/Peru) - [Philippines](/source/Philippines) - [Singapore](/source/Singapore) - [South Korea](/source/South_Korea) - [Sri Lanka](/source/Sri_Lanka) - [Taiwan](/source/Taiwan) - [United Kingdom](/source/United_Kingdom) In Britain, Anchor block butter was imported from New Zealand until August 2012 when [Arla Foods UK](/source/Arla_Foods_UK) transferred production to a local factory in [Westbury, Wiltshire](/source/Westbury%2C_Wiltshire), using English cream.[8] ## Anchor Spreadable **Anchor Spreadable** is one of the brand's specialised products. This butter based spread is softened with [canola oil](/source/Canola) and spreads easily, but marketing claims of its being spreadable direct from the fridge have been questioned.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] A campaign in 2003 for Anchor Spreadable, created by [Jonti Picking](/source/Jonti_Picking), of [Weebl and Bob](/source/Weebl_and_Bob) fame, included television ads featuring wobbly cows.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Anchor Spreadable, as well as other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade, [Peter Mandelson](/source/Peter_Mandelson), by the [German](/source/Germany) dairy trader, Egenberger.[9] ## See also - [Dairy farming in New Zealand](/source/Dairy_farming_in_New_Zealand) ## References 1. **[^](#cite_ref-1)** ["Our Brands – Anchor"](https://web.archive.org/web/20080512061446/http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/our%2Bproducts/consumer%2Bbrands/our%2Bbrands/anchor/anchor1). Fonterra. Archived from [the original](http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/our+products/consumer+brands/our+brands/anchor/anchor1) on 12 May 2008. Retrieved 23 May 2008. 1. **[^](#cite_ref-2)** Beckford, Gyles (11 November 2024). ["Fonterra pushes ahead with sale of Anchor, Mainland brands"](https://web.archive.org/web/20241111005720/https://www.rnz.co.nz/news/business/533434/fonterra-pushes-ahead-with-sale-of-anchor-mainland-brands). *[RNZ](/source/RNZ)*. Archived from [the original](https://www.rnz.co.nz/news/business/533434/fonterra-pushes-ahead-with-sale-of-anchor-mainland-brands) on 11 November 2024. Retrieved 19 January 2025. 1. **[^](#cite_ref-3)** ["Fonterra sells Mainland, Anchor brands to French food giant"](https://www.rnz.co.nz/news/business/570728/fonterra-sells-mainland-anchor-brands-to-french-food-giant). *[RNZ](/source/RNZ)*. 22 August 2025. [Archived](https://web.archive.org/web/20250822151954/https://www.rnz.co.nz/news/business/570728/fonterra-sells-mainland-anchor-brands-to-french-food-giant) from the original on 22 August 2025. Retrieved 23 August 2025. 1. **[^](#cite_ref-4)** ["Anchor Xtra"](https://web.archive.org/web/20070808180132/http://www.anchor.co.nz/index.php/pi_pageid/11/pi_productid/7). Archived from [the original](http://anchor.Co.nz/index.php/pi_pageid/11/pi_productid/7) on 8 August 2007. Retrieved 14 September 2009. 1. **[^](#cite_ref-5)** ["Mega Milk"](https://web.archive.org/web/20070810094936/http://www.anchor.co.nz/index.php/pi_pageid/11/pi_productid/3). Archived from [the original](http://anchor.Co.nz/index.php/pi_pageid/11/pi_productid/3) on 10 August 2007. Retrieved 14 September 2009. 1. **[^](#cite_ref-6)** ["Anchor Xtra"](http://www.nzedge.com/fonterra-takes-anchor-brand-china/). Retrieved 10 February 2015.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: deprecated archival service ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_deprecated_archival_service)) 1. **[^](#cite_ref-7)** ["Anchor China"](http://www.anchor.cn/). Retrieved 10 February 2015. 1. **[^](#cite_ref-8)** ["Arla moves Anchor butter production to the UK"](http://www.thegrocer.co.uk/fmcg/fresh/dairy/arla-moves-anchor-butter-production-to-the-uk/232185.article). 1. **[^](#cite_ref-9)** ["Food & beverage industry news"](https://web.archive.org/web/20090524012010/http://www.foodworks.co.nz/news/newsprevious.htm). Foodworks. Archived from [the original](http://www.foodworks.co.nz/news/newsprevious.htm) on 24 May 2009. Retrieved 14 September 2009. ## External links - [Anchor Institute](http://www.anchorinstitute.com/) - [Anchor Malaysia](https://web.archive.org/web/20090405193931/http://www.fonterrafoodservices.com.my/anchor/) (archived) v t e Fonterra Subsidiaries Kapiti Fine Foods Mammoth Supply Co. Soprole (former) Brands Anchor Anmum Anlene BioKodeLab Country Goodness De Winkel Edy's Pie (former) Galaxy Kapiti Mainland Munchables Nutiani Perfect Italiano Primo Ratthi Red Cow Tip Top (former) Western Star Related articles New Zealand Dairy Board v t e Milk Source Buffalo Camel Cow Donkey Goat Horse Human Colostrum Newborn Moose Pig Sheep Types A2 Baked Carbonated Condensed Evaporated Filled Flavored Anise Chocolate Coffee Papaya Strawberry Vanilla Watermelon Haymilk Malted Organic Pasteurized Powdered Raw Scalded Skimmed Soured Toned UHT Ultrafiltered Products Ayran Butter Ghee Buttermilk Casein Cheese Cream Sour Crème fraîche Curd Custard Galalith Ice cream Ice milk Jewelry Filmjölk Kefir Kumis Milkshake Protein concentrate Skyr Whey Protein Ymer Yogurt Containers Bag-in-box Glass milk bottle Jug Milk bag Milk carton Milk churn Milk crate Milk delivery Plastic milk container Square milk jug Tetra Brik Topics Allergy Dairy Fidel Castro and dairy Lactation Breastfeeding Milk bar Bar mleczny Milking Pipeline Milkmaid Milkman Milk quotas in the United Kingdom World Milk Day Category v t e Butter Types of butter Beurre d'Ardenne Beurre d'Isigny Beurre Rose Bog butter Clarified butter Ghee Manteiga-da-terra Niter kibbeh Smen Urfa Drawn butter Rucava white butter Vologda butter Whey butter Yak butter Dishes featuring butter Butter-based sauces Beurre blanc Beurre fondue Beurre monté Beurre noir Beurre noisette Café de Paris sauce Compound butter Beurre maître d'hôtel Truffle butter Garlic butter Other Butter cookie Butter tea Deep-fried butter Egg butter Fettuccine Alfredo List of butter dishes Butter paraphernalia Butter churn Butter curler Butter knife Butter stamp French butter dish Scotch hands Butter industry Boterwet Butterfat Buttermilk Butter grading Chicago Butter and Egg Board Churning Print butter Butter brands Anchor Bretel Land O'Lakes Lurpak Magnolia Ornua/Kerrygold Plugrà Président Western Star Butter in culture Buttergate Butter sculpture Butter lamb Torma Iowa State Fair Butter lamp Butter rebellion Buttered toast phenomenon Buttered cat paradox Norwegian butter crisis Miscellaneous Butter mountain Artificial butter flavoring Fruit butter Nut butter Butter salt Dairy salt List of spreads Butter churning in Nepal Molly McButter Category: Butter v t e Food brands of New Zealand Beverages Primo Soft drinks Foxton Fizz Lemon & Paeroa Lemon & Te Aroha The Longest Drink In Town Wests Alcohol Double Brown Lion Red Steinlager Waikato Draught Speight's Energy drinks V Food Barker's of Geraldine Bluebird Foods Chelsea Sugar Refinery Cookie Time Edmonds Fix & Fogg Kapiti Fine Foods Griffin's Foods Le Snak Mainland OOB Organic Wattie's Confectionery Fruit Bursts Jaffas Minties Pascall Spaceman Candy Sticks Tangy Fruits Whittaker's Savoury Jimmy's Pies Maketū Pies Frozen desserts Fruju Goody Goody Gum Drops Jelly Tip Trumpet Dairy Anchor Lewis Road Creamery Private label Pams No Frills --- Adapted from the Wikipedia article [Anchor (brand)](https://en.wikipedia.org/wiki/Anchor_(brand)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Anchor_(brand)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.