# Alticor

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{{short description|American holding company for multi-level marketing business}}
{{Infobox company
 | name             = Alticor, Inc.
 | logo             = Alticor logo.png
 | logo_size        = 
 | type             = [Private](/source/Private_company) 
 | genre            = 
 | former_name      = {{unbulleted list|Ja-Ri Corporation (1959–1963)|Amway Corporation (1963–2000)|Alticor, Inc. (2000–present)<ref>{{cite web |url=http://www.alticor.com/resource-center/company-information/alticortimeline.aspx |title=Alticor Timeline |access-date=2006-10-09 |work=Alticor }}</ref>}}
 | foundation       = 1959 
 | founder          = [Richard DeVos](/source/Richard_DeVos) <br> [Jay Van Andel](/source/Jay_Van_Andel)
 |location          = [Ada](/source/Ada_Township%2C_Michigan), [Michigan](/source/Michigan), U.S.
 | area_served      = Worldwide
 | key_people       = Steve Van Andel (chairman) <br> [Doug DeVos](/source/Doug_DeVos) (president)<ref>{{cite web |url=http://www.alticor.com/resource-center/leadership/dougdevos.aspx |title=Alticor President, Doug DeVos |access-date=2008-04-04 |work=Alticor website | archive-url= https://web.archive.org/web/20080325121759/http://www.alticor.com/resource-center/leadership/dougdevos.aspx| archive-date= 25 March 2008 | url-status= live}}</ref>
 | industry         = [Holding company](/source/Holding_company)
 | revenue          = {{increase}} [US$](/source/United_States_dollar) 9.2 billion (2010)<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/amway-parent-grows-to-92-billion-in-2010-116396994.html|title=Amway Parent Grows to $9.2 billion in 2010 |date=17 February 2011| access-date=8 March 2011}}</ref>
 | operating_income = 
 | net_income       = 
 | assets           = 
 | equity           = 
 | owner            = [DeVos](/source/Richard_DeVos) & [Van Andel](/source/Jay_Van_Andel) families
 | num_employees    = 13,000<ref>{{cite web |url=http://www.alticor.com/news/pop_alticor_fact.html  |title=fact sheet |access-date=October 9, 2008|work= Alticor Website }}</ref>
 | parent           = 
 | divisions        = 
 | subsid           = {{unbulleted list|Access Business Group|Alticor Corporate Enterprises|[Amway](/source/Amway)|[Amway Global](/source/Amway_Global)}}
 | homepage         = {{URL|www.alticor.com}}
 | footnotes        = 
 | intl             = 
}}
[[Image:Ada Michigan Amway HQ DSCN9720.JPG|thumb|right|200px|Headquarters in [Ada, Michigan](/source/Ada_Township%2C_Michigan)]]

'''Alticor''' is a privately owned American [corporation](/source/corporation) run by the [DeVos](/source/Richard_DeVos) and [Van Andel](/source/Jay_Van_Andel) families.<ref>{{cite news | title = DeVos, Meijer rank among richest; Amway co-founder is 288th; supercenter founder is 605th | publisher = The Grand Rapids Press | date = 7 March 2008 | page = C1}}</ref> It was established in 1999 to serve as the [parent company](/source/Holding_company) for a handful of business ventures, most notably the [multi-level marketing](/source/multi-level_marketing) company [Amway](/source/Amway) and [Amway Global](/source/Amway_Global), and a manufacturing and distribution company, Access Business Group.<ref>{{cite news | title = Amway reorganizes, now under new parent company, Alticor | author = James Prichard | agency = Associated Press | date = 24 October 2000}}</ref><ref>{{cite news | title = Amway reveals new corporate structure | date = 25 October 2000 | agency = Associated Press}}</ref>

In 2006, Alticor purchased cosmetics maker [Gurwitch Products](/source/Gurwitch_Products) from [Neiman Marcus](/source/Neiman_Marcus) Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by [Shiseido](/source/Shiseido) in 2016.<ref>{{cite news|first=Mary Ann |last=Azevedo |title=Gurwitch Products gets ownership makeover |url=http://houston.bizjournals.com/houston/stories/2006/08/07/story3.html |work=Houston Business Journal |publisher=American City Business Journals, Inc. |date=August 4, 2006 |access-date=2008-04-04 |archive-url=https://web.archive.org/web/20080226154806/http://houston.bizjournals.com/houston/stories/2006/08/07/story3.html |archive-date=26 February 2008 |url-status=live }}</ref>

==Alticor Corporate Enterprises==
Founded in 1959, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics, and Fulton Innovation.<ref>{{cite web |url=http://www.alticor.com/resource-center/releases/alticor-2006-sales.aspx |title=Alticor posts sales of more than $6.3 billion in 2006 |access-date=2008-04-04 |work=Alticor Website Press Releases | archive-url= https://web.archive.org/web/20080325221004/http://www.alticor.com/resource-center/releases/alticor-2006-sales.aspx| archive-date= 25 March 2008 | url-status= live}}</ref> Pyxis Innovations Inc., formed in 2000, purchased ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.<ref>{{cite web |url=http://yahoo.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?SessionID=yRbNj2bI2EMjXni&ID=4623581 |title=INTERLEUKIN GENETICS, INC. SCHEDULE 13D/A |access-date=2008-04-04 |work=SEC records at Edgar |archive-url=https://web.archive.org/web/20070930181212/http://yahoo.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1%3FSessionID=yRbNj2bI2EMjXni&ID=4623581 |archive-date=2007-09-30 |url-status=dead }}</ref>

===AHC+Hospitality===
AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary. AHC owns several hotels in [Grand Rapids](/source/Grand_Rapids%2C_Michigan) and the [British Virgin Islands](/source/British_Virgin_Islands).<ref name=rgm>{{cite news |last1=Russell |first1=Matthew |title=Technology transforms the hospitality industry in Grand Rapids |url=http://www.rapidgrowthmedia.com/features/05112017-OST-Hospitality.aspx |access-date=January 3, 2019 |work=Rapid Growth |date=May 11, 2017}}</ref><!-- <ref>{{cite news |last1=Harger |first1=Jim |title=Hilton adding Amway Grand Plaza Hotel to Curio Collection |url=https://www.mlive.com/business/west-michigan/index.ssf/2015/06/hilton_adds_amway_grand_plaza.html |access-date=January 3, 2019 |work=MLive.com |date=June 1, 2015}}</ref><ref>{{cite web|url=http://www.mlive.com/business/west-michigan/index.ssf/2013/05/courtyard_by_marriott_hotel_at.html |title=Courtyard by Marriott Hotel at Plaza Towers may re-open this weekend |date=May 8, 2013 |access-date=September 7, 2016}}</ref> -->

The Amway Corporation purchased, refurbished, expanded, and renamed the Pantlind Hotel to the [Amway Grand Hotel](/source/Amway_Grand_Plaza_Hotel) in 1981.

In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an [AC Hotels](/source/AC_Hotels) by Marriott with 130 rooms to be operated by AHC.<ref>{{cite news |last1=Harger |first1=Jim |title=New downtown hotel will add to Amway lineup |url=https://www.mlive.com/business/west-michigan/index.ssf/2017/02/new_downtown_hotel_will_add_to.html |access-date=January 3, 2019 |work=The Grand Rapids Press |publisher=MLive Media Group |date=February 3, 2017}}</ref> By May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.<ref name=rgm/>

==References==
{{reflist}}

==External links ==
*{{official website|url=http://www.alticor.com/}}

{{Multi-level marketing}}

Category:Direct marketing
Category:Privately held companies based in Michigan
Category:Multi-level marketing companies
Category:Companies based in Kent County, Michigan
Category:Holding companies established in 1999
Category:1999 establishments in Michigan
Category:Family-owned companies of the United States

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Adapted from the Wikipedia article [Alticor](https://en.wikipedia.org/wiki/Alticor) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Alticor?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.