# Alpine Pearls
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{{Short description|Tourism agency in Europe}}
thumb|Chamois, Aosta Valley
thumb|Cogne, Aosta Valley
'''Alpine Pearls''' is a cooperative established in 2006, consisting of 23 municipalities in five [alpine countries](/source/Alpine_states). The [tourism](/source/tourism) association claims to support and promote [active mobility](/source/active_mobility). The cooperation’s members fulfill strict quality criteria like town centers with [reduced traffic](/source/Traffic_calming), transfer services, environmentally friendly leisure time facilities, the guarantee of mobility without a car, and ecological minimum standards.
== History ==
Alpine Pearls was established in 2006.[{{harvnb|Nadegger|Dobusch|2022|p=166}}] It is the result of two successive EU projects (Alps Mobility and Alps Mobility II – Alpine Pearls).[{{cite book |last=Ilić |first=Milan |editor1-last=Koščak |editor1-first=Marko |editor2-last=O'Rourke |editor2-first=Tony |date=2023 |chapter=Ethical and Responsible Tourism |chapter-url=https://books.google.com/books?id=aB24DwAAQBAJ&pg=PT304 |title=Ethical and Responsible Tourism: Managing Sustainability in Local Tourism Destinations |location=Abingdon, Oxon |publisher=[Routledge](/source/Routledge) |page=246 |isbn=978-1-00-335868-8 |accessdate=2024-03-26 }}][{{cite journal |last1=Heslinga |first1=Jasper Hessel |last2=Hillebrand |first2=Hans |last3=Emonts |first3=Tanja |date=2019-04-09 |title=How to improve innovation in sustainable tourism? Five lessons learned from the Austrian Alps |journal=Journal of Tourism Futures |publisher=[Emerald Group Publishing](/source/Emerald_Group_Publishing) |issn=2055-5911 |volume=5 |issue=1 |pages=35–42 |doi=10.1108/JTF-09-2018-0054 |doi-access=free }}][{{cite journal |last1=Verbeek |first1=D.H.P. |last2=Bargeman |first2=A. |last3=Mommaas |first3=J.T. |date=2011-11-22 |title=A sustainable tourism mobility passage |journal=[Tourism Review](/source/Tourism_Review) |volume=66 |issue=4 |pages=45–53 |doi=10.1108/16605371111188731 }}] The association encourages tourists to visit less popular places. The scholar Sarah Seidel said this relieves the burden on the crowded, popular places and allows inhabitants of the less popular places to benefit from those tourists' money.[{{cite book |last=Seidel |first=Sarah |date=2018 |chapter=Distribution at the Destination: An underestimated force to improve hospitality services and enhance sustainable development |chapter-url=https://books.google.com/books?id=PsRLEAAAQBAJ&pg=PA50 |title=Sustainable Value Creation in Hospitality: Guests on Earth |url=https://books.google.com/books?id=PsRLEAAAQBAJ |location=Oxford |publisher=Goodfellow Publishers |page=[https://books.google.com/books?id=PsRLEAAAQBAJ&pg=PA56 56] |isbn=978-1-911396-39-0 |accessdate=2024-03-26 }}]
== Member municipalities ==
{{Div col}}
=== Germany ===
* [Bad Reichenhall](/source/Bad_Reichenhall)[{{cite news |last=Wheatley |first=Paul |date=2011-02-06 |title=Green skiing in the Alps |url=https://www.theguardian.com/travel/2011/feb/06/green-ski-holidays-alps |newspaper=[The Guardian](/source/The_Guardian) |accessdate=2024-03-26 |archiveurl=https://web.archive.org/web/20240326094955/https://www.theguardian.com/travel/2011/feb/06/green-ski-holidays-alps |archivedate=2024-03-26 }}]
=== Switzerland ===
* [Arosa](/source/Arosa_GR)
* [Interlaken](/source/Interlaken)
* [Disentis / Mustér](/source/Disentis)