# Alpha Data

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{{Short description|Music analytics firm}}
{{Infobox company
| name = Alpha Data
| logo = File:BuzzAngle Music Logo.jpg
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| former_name = BuzzAngle Music
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| industry = [Music analytics](/source/Analytics)
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| founded = 2013
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| defunct = 2021
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| website = {{URL|https://www.buzzanglemusic.com/}}
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}}

'''Alpha Data''' (formerly, but commonly known as '''BuzzAngle Music''')<ref>{{cite magazine |last=Iasimone |first=Ashley |title=Rolling Stone Music Charts' Public Launch Date Delayed |url=https://www.billboard.com/articles/news/8511038/rolling-stone-music-charts-launch-date-delayed |accessdate=15 June 2019 |magazine=Billboard |date=11 May 2019}}</ref> was a [music analytics](/source/Analytics) firm which provided statistics for the music industry, including record sales and music streaming.<ref name="Historical">{{cite book |last1=Hatschek |first1=Keith |last2=Wells |first2=Veronica A. |title=Historical Dictionary of the American Music Industry |date=2018 |publisher=Rowman & Littlefield |isbn=9781538111444 |url=https://books.google.com/books?id=zKVoDwAAQBAJ&q=%22BuzzAngle%22&pg=PA71 |accessdate=15 June 2019}}</ref> BuzzAngle partnered with ''[Rolling Stone](/source/Rolling_Stone)'' to provide information for the magazine's [music charts](/source/Rolling_Stone_charts).<ref name="Billboard">{{cite magazine |last=Christman |first=Ed |title=Rolling Stone Magazine to Launch Music Charts |url=https://www.billboard.com/articles/business/8510461/rolling-stone-magazine-music-charts |accessdate=15 June 2019 |magazine=Billboard |date=7 May 2019}}</ref>

BuzzAngle was founded in 2013 by Border City Media.<ref name="MusicMarketing">{{cite book |last1=Rolston |first1=Clyde |last2=Macy |first2=Amy |last3=Hutchinson |first3=Tom |last4=Allen |first4=Paul |title=Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era |date=2015 |publisher=CRC Press |isbn=9781134705481 |url=https://books.google.com/books?id=kW74CgAAQBAJ&q=%22BuzzAngle%22&pg=PA363 |accessdate=15 June 2019}}</ref> It used [big data](/source/big_data) collected from platforms used by people to listen to music. Its website showed total music consumption, including album sales, song sales, streaming history, and social media analytics.<ref name="MusicMarketing"/> The data it collected came from retailers, record stores, radio stations, and music venues. In 2018, BuzzAngle received an investment from [Penske Media Corporation](/source/Penske_Media_Corporation), the parent company of ''Rolling Stone''.<ref name="penske">{{cite news |last1=Sisario |first1=Ben |title=After Top Executive Leaves, Billboard Confronts Its Internal Culture |url=https://www.nytimes.com/2018/07/31/business/media/billboard-john-amato.html |accessdate=15 June 2019 |work=The New York Times |date=31 July 2018}}</ref> The following year it announced a partnership with ''Rolling Stone'' to provide data for the magazine's music charts, which would openly compete with those of the long-established music charts in ''[Billboard](/source/Billboard_(magazine))''.<ref>{{cite news |last1=Rossignol |first1=Derrick |title='Rolling Stone' Is Launching Its Own Charts To Compete With 'Billboard,' Including A Daily Singles Chart |url=https://uproxx.com/music/rolling-stone-charts-billboard-daily/ |accessdate=15 June 2019 |publisher=Uproxx |date=7 May 2019}}</ref>

In 2021, Penske Media purchased ''Billboard'', and discontinued music charts in its ''Rolling Stone'' holding.<ref name="biz">{{cite web |url=https://www.businessinsider.com/rolling-stone-editor-plans-to-revive-magazine-internal-tensions-2021-10 |title=Rolling Stone's new editor-in-chief wants to restore the 54-year-old publication to its glory days. But first he'll have to reckon with simmering internal tensions over diversity. |last=Perlberg |first=Steven |publisher=Business Insider |date=October 22, 2021 |access-date=July 3, 2024 |url-access=subscription}}</ref> As of July 2024, Alpha Data/BuzzAngle has no web presence nor functioning website.

==References==
{{Reflist}}

==External links==
*[https://www.buzzanglemusic.com/ Official Website]

{{Penske Media Corporation}}

Category:Business services companies established in 2013
Category:Penske Media Corporation
Category:Business services companies disestablished in 2021

{{music-company-stub}}

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Adapted from the Wikipedia article [Alpha Data](https://en.wikipedia.org/wiki/Alpha_Data) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Alpha_Data?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.