# All One Farm

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{{Short description|1970s commune in McMinnville, Oregon}}
thumb|A note by the residents of All One Farm in remembrance of their experiences and in recognition of the farm's founders
'''All One Farm''' was a 1970s [commune](/source/History_of_the_hippie_movement) in [McMinnville, Oregon](/source/McMinnville%2C_Oregon), United States, that played a pivotal role in [Steve Jobs](/source/Steve_Jobs)' early life.<ref>{{Cite web |title=Reflections {{!}} All One Farm |url=https://www.allonefarm.com/wp/?page_id=280 |access-date=2025-04-03 |language=en-US}}</ref> It is credited as the inspiration for the naming of [Apple Inc.](/source/Apple_Inc.)<ref name=":4">{{Cite web |last=Rivkin |first=Steve |date=2011-11-17 |title=How Did Apple Computer Get Its Brand Name? |url=https://brandingstrategyinsider.com/how-did-apple-computer-get-its-brand-name/#.WgCTJhNSyt8 |access-date=2025-04-03 |website=Branding Strategy Insider |language=en-US}}</ref> and has ties to [Atari](/source/Atari), [Robert Friedland](/source/Robert_Friedland), and the birth of Jobs’ first child, [Lisa Brennan-Jobs](/source/Lisa_Brennan-Jobs).<ref>{{Cite book |last=Brennan-Jobs |first=Lisa |title=Small Fry |date=2018 |publisher=Grove Press |isbn=978-0-8021-4651-9 |location=New York}}</ref>

Rooted in the [counterculture](/source/counterculture) movement, All One Farm emphasized spirituality, communal living, and alternative thinking. The commune attracted individuals interested in Eastern philosophy, meditation, and psychedelics, which were believed to expand consciousness.<ref name=":0">{{Cite web |last=Oregonian/OregonLive |first=Jeff Baker |date=2015-10-15 |title=Steve Jobs at Reed: Did he name Apple after working in the orchard of a McMinnville commune? |url=https://www.oregonlive.com/movies/2015/10/steve_jobs_at_reed_did_he_name.html |access-date=2025-04-03 |website=oregonlive |language=en}}</ref><ref name=":1">{{Cite web |title=Sex, Drugs & Reality Distortion – Capitalist Exploits |url=https://capitalistexploits.at/sex-drugs-reality-distortion/ |access-date=2025-04-03 |website=capitalistexploits.at}}</ref>

== How Apple Inc. got its name ==
The name "Apple" was inspired by Steve Jobs’ time working in the apple orchard at All One Farm, where he followed a [fruitarian](/source/Fruitarianism)<ref name=":4" /> diet and admired the simplicity and purity of apples.<ref name=":3">{{Cite book |last=Isaacson |first=Walter |title=Steve Jobs |date=2013 |publisher=Simon & Schuster |isbn=978-1-4516-4853-9 |location=New York}}</ref> During a car ride back from the All One Farm, Jobs suggested the name "[Apple Computer](/source/Apple_Inc.)" while brainstorming with [Steve Wozniak](/source/Steve_Wozniak) on potential company names.<ref>{{Cite book |last=Wozniak |first=Steve |title=iWoz: computer geek to cult icon: how I invented the personal computer, co-founded apple, and had fun doing it |last2=Smith |first2=Gina |date=2006 |publisher=W.W. Norton & Co |isbn=978-0-393-06143-7 |location=New York}}</ref>

Jobs favored the name "Apple" because it felt fresh and friendly – a stark contrast to the technical-sounding names of other computer companies at the time. He wanted a name that was "fun, spirited, and not intimidating."<ref name=":3" /> He also liked that Apple would come before Atari in the phone book, giving them an edge over their former employer.<ref name=":3" /> Although Wozniak initially hesitated due to concerns about [Apple Records](/source/Apple_Records) (The Beatles’ label), they ultimately settled on the name.<ref>{{Cite web |last=Rivkin |first=Steve |date=2011-11-17 |title=How Did Apple Computer Get Its Brand Name? |url=https://brandingstrategyinsider.com/how-did-apple-computer-get-its-brand-name/ |access-date=2025-04-03 |website=Branding Strategy Insider |language=en-US}}</ref>
[[File:Atari_Memo_-_Steve_Jobs.webp|thumb|307x307px|A memo written by [Steve Jobs](/source/Steve_Jobs) at [Atari](/source/Atari) with the All One Farm stamp at the bottom]]

=== All One Farm in Atari's records ===
While attending the All One Farm, Jobs worked at Atari along with Steve Wozniak.<ref>{{Cite web |title=Steve Jobs, Atari Employee Number 40 |url=https://www.gamedeveloper.com:443/business/steve-jobs-atari-employee-number-40 |access-date=2025-04-03 |website=www.gamedeveloper.com |language=en}}</ref> The farm's influence on Jobs is reflected in official Atari records. A manuscript on Atari letterhead, which was later auctioned at Sotheby’s,<ref>{{Cite web |title=(#56) [Apple History. Steve Jobs at Atari] |url=https://www.sothebys.com/en/auctions/ecatalogue/2012/books-manuscripts-n08864/lot.56.html |access-date=2025-04-03 |website=Sothebys.com |language=en}}</ref> featured hand-drawn circuit diagrams by Jobs, along with an "All One Farm" stamp and Jobs’ signature.<ref>{{Cite web |last=Biggs |first=John |date=2012-05-26 |title=Sweating The Small Stuff: Sotheby's Selling Original Steve Jobs Note About Atari Circuit Improvements |url=https://techcrunch.com/2012/05/25/sweating-the-small-stuff-sothebys-selling-original-steve-jobs-note-about-atari-circuit-improvements/?guccounter=1. |access-date=2025-04-03 |website=TechCrunch |language=en-US}}</ref> This item highlights the connection between his time at All One Farm and his work at Atari.

== Robert Friedland ==
The All One Farm was managed by Robert Friedland, a charismatic future billionaire mining mogul,<ref name=":2">{{Cite web |last=Cubeta |first=Charles |date=2012-03-02 |title=Bowdoin's 'toxic' son |url=http://bowdoinorient.com/bonus/article/7094/ |url-status=dead |archive-url=https://web.archive.org/web/20250403220425/http://bowdoinorient.com/bonus/article/7094/ |access-date=2025-04-03 |website=The Bowdoin Orient |language=en |archive-date=2025-04-03 }}</ref> who introduced Jobs to persuasive leadership, [Zen Buddhism](/source/Buddhism_in_the_West), and [psychedelics](/source/Psychedelic_drug)—influences that contributed to Jobs' renowned [“Reality Distortion Field."](/source/Reality_distortion_field)<ref>{{Cite web |last=Shermer |first=Michael Brant |date=2012-06-19 |title=Michael Shermer |url=https://michaelshermer.com/articles/the-reality-distortion-field/ |access-date=2025-04-14 |website=Michael Shermer |language=en}}</ref> Though Jobs later distanced himself from Friedland, the lessons from All One Farm remained foundational to his career.

== References ==
{{Reflist}}

Category:1970s in Oregon
Category:Apple Inc.
Category:Communes
Category:Counterculture communities
Category:Hippie movement
Category:McMinnville, Oregon
Category:New Age communities
Category:Permaculture
Category:Psychedelia
Category:Steve Jobs
Category:Sustainability
Category:Yamhill County, Oregon
Category:Zen

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Adapted from the Wikipedia article [All One Farm](https://en.wikipedia.org/wiki/All_One_Farm) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/All_One_Farm?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.