# Acrisure

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American insurance broker

Acrisure Type Financial technology Industry Insurance Founded 2005; 21 years ago (2005) Founders Greg Williams, Ricky Norris Headquarters Grand Rapids, Michigan , United States Services Banking Insurance Investing Revenue $2.82 billion (2021) Website www.acrisure.com

**Acrisure** is a [financial technology](/source/Financial_technology) and [insurance](/source/Insurance) company headquartered in [Grand Rapids, Michigan](/source/Grand_Rapids%2C_Michigan). The company was initially created to acquire insurance companies in the [Midwestern United States](/source/Midwestern_United_States) and has since expanded nationally. In 2022, *[Business Insurance](/source/Business_Insurance_(magazine))* recognized Acrisure as the 6th largest [insurance broker](/source/Insurance_broker) in the world.[1]

## History

Acrisure was founded in 2005 by Greg Williams and Ricky Norris.[2][3] In 2013, [Genstar Capital](/source/Genstar_Capital) purchased Acrisure and much of the company's growth was accounted by [acquisitions](/source/Acquisitions); in 2014 the company acquired 23 firms and in 2015, it took over 59 other agencies compared to 26 acquisitions between 2005 and 2013.[3][4] The majority of Acrisure's trade – 60% of deals – come from existing entities it acquired, with the company's [chief financial officer](/source/Chief_financial_officer) Dave Tuit stating "We find successful agencies, buy them and they become an agency partner."[3] In October 2016, Acrisure's management purchased back ownership of the company from Genstar Capital.[5][6]

[Blackstone Inc](/source/Blackstone_Inc) provided funding to Acrisure in December 2018.[2] In 2019, the company was 84% employee-owned. That same year, Acrisure and [Pittsburgh](/source/Pittsburgh)-based Tulco Holdings launched Altway Insurance, a direct-to-consumer [artificial intelligence](/source/Artificial_intelligence)-backed insurance platform.[7] In 2020, Acrisure acquired Tulco's artificial intelligence insurance business, including the companies' Altway venture, as part of a stock-for-stock transaction.[8] By 2021, the company acquired 155 firms that year, generating $2.82 billion of revenue and experiencing 42.7% growth.[1] Acrisure was granted naming rights for the newly-constructed [Acrisure Arena](/source/Acrisure_Arena) in [Thousand Palms, California](/source/Thousand_Palms%2C_California) in January 2022.[9]

In June 2022, the [Abu Dhabi Investment Authority (ADIA)](/source/Abu_Dhabi_Investment_Authority) funded $725 million in series B-2 [stock funds](/source/Stock_fund) to Acrisure, with the company being valued at $23 billion at the time.[1][10] In July 2022, Acrisure was granted naming rights for [Acrisure Stadium](/source/Acrisure_Stadium) (previously known as **Heinz Field**) in Pittsburgh, Pennsylvania, home to the [Pittsburgh Steelers](/source/Pittsburgh_Steelers).[11]

In July 2022, Acrisure acquired two managed service providers, ITS Inc. and Catalyst Technology Group.[12]

In September 2023, it was announced Acrisure had acquired the [London](/source/London)-headquartered insurance company, Modus Underwriting Ltd.[13] That month, the insurance company also earned naming rights for a new amphitheater in Grand Rapids; [Acrisure Amphitheater](/source/Acrisure_Amphitheater).[14]

Acrisure's mortgage subsidiary FBC Mortgage rebranded itself as Acrisure Mortgage in 2025, leading the sponsored name of the [University of Central Florida's](/source/UCF_Knights_football) [football](/source/American_football) stadium near [Orlando](/source/Orlando%2C_Florida) to change from FBC Mortgage Stadium to [Acrisure Bounce House](/source/Acrisure_Bounce_House).[15]

In December 2025, it was announced Acrisure had acquired the algorithmic underwriting [Managing General Agent (MGA)](/source/Managing_general_agent), Vave from Canopius Group for an undisclosed amount.[16]

## References

1. ^ [***a***](#cite_ref-:3_1-0) [***b***](#cite_ref-:3_1-1) [***c***](#cite_ref-:3_1-2) Bradford, Michael (12 July 2022). ["Top insurance brokers, No. 8: Acrisure LLC"](https://www.businessinsurance.com/article/20220712/NEWS06/912350956/Top-insurance-brokers,-No-8-Acrisure-LLC,-Business-Insurance). *[Business Insurance](/source/Business_Insurance_(magazine))*. Retrieved 13 July 2022.

1. ^ [***a***](#cite_ref-:1_2-0) [***b***](#cite_ref-:1_2-1) Watson, Rachel (2019-10-04). ["'Entrepreneurial DNA' drives Acrisure's growth"](https://grbj.com/news/entrepreneurial-dna-drives-acrisures-growth/). *[Grand Rapids Business Journal](/source/Grand_Rapids_Business_Journal)*. Retrieved 2022-07-12.

1. ^ [***a***](#cite_ref-:2_3-0) [***b***](#cite_ref-:2_3-1) [***c***](#cite_ref-:2_3-2) ["Acquisitions drive record growth of insurance brokerage Acrisure"](https://www.crainsdetroit.com/article/20160221/NEWS/160229992/acquisitions-drive-record-growth-of-insurance-brokerage-acrisure). *[Crain's Detroit Business](/source/Crain's_Detroit_Business)*. 2016-02-21. Retrieved 2022-07-12.

1. **[^](#cite_ref-4)** ["Genstar Capital Acquires Michigan's Acrisure"](https://www.insurancejournal.com/news/midwest/2013/03/01/283247.htm). *Insurance Journal*. 2013-03-01. Retrieved 2022-07-12.

1. **[^](#cite_ref-5)** Giordano, Susan (2016-10-22). ["Acrisure Announces Management-Led Buyout"](https://www.gencap.com/acrisure-announces-management-led-buyout/). *[Genstar Capital](/source/Genstar_Capital)*. Retrieved 2022-07-12.

1. **[^](#cite_ref-6)** ["Genstar Selling Acrisure to Insurance Brokerage's Management"](https://www.wsj.com/articles/genstar-selling-acrisure-to-insurance-brokerages-management-1477065080). *[The Wall Street Journal](/source/The_Wall_Street_Journal)*. 2016-10-21. [ISSN](/source/ISSN_(identifier)) [0099-9660](https://search.worldcat.org/issn/0099-9660). Retrieved 2022-07-12.

1. **[^](#cite_ref-7)** ["Acrisure and Tulco Unveil Altway Insurance"](https://kommunikasjon.ntb.no/pressemelding/17871222/acrisure-and-tulco-unveil-altway-insurance). *Business Wire*. 2019-09-20. Retrieved 2026-05-22.

1. **[^](#cite_ref-8)** ["Acrisure Acquires Tulco's Artificial Intelligence Insurance Business"](https://www.acrisure.com/news/acrisure-acquires-tulcos-artificial-intelligence-insurance-business). *Acrisure*. 2020-07-29. Retrieved 2026-05-22.

1. **[^](#cite_ref-9)** John, Andrew L. ["New Coachella Valley sports and entertainment venue will be called Acrisure Arena"](https://www.desertsun.com/story/sports/2022/01/26/acrisure-arena-name-new-palm-springs-area-hockey-entertainment-arena/9213857002/). *[The Desert Sun](/source/The_Desert_Sun)*. Retrieved 2022-07-12.

1. **[^](#cite_ref-:0_10-0)** Watson, Rachel (2022-06-06). ["Acrisure closes $725M in equity funding"](https://grbj.com/news/banking-finance/acrisure-closes-725m-in-equity-funding/). *[Grand Rapids Business Journal](/source/Grand_Rapids_Business_Journal)*. Retrieved 2022-07-12.

1. **[^](#cite_ref-11)** ["Heinz Field becomes Acrisure Stadium in new naming rights deal with the Thomas Tull-connected insurance firm"](https://www.post-gazette.com/business/development/2022/07/11/heinz-field-naming-rights-acrisure-thomas-tull-tulco-steelers-football/stories/202207110056). *[Pittsburgh Post-Gazette](/source/Pittsburgh_Post-Gazette)*. Retrieved 2022-07-12.

1. **[^](#cite_ref-12)** ["Acrisure acquires Catalyst Technology Group and ITS to expand its cyber services offering"](https://www.helpnetsecurity.com/2022/07/22/acrisure-catalyst-technology-group-its/). *Help Net Security*. 2022-07-21. Retrieved 2022-07-22.

1. **[^](#cite_ref-13)** Jimenez-Sanchez, Kassandra (2023-09-07). ["Acrisure acquires award-winning MGA Modus - Reinsurance News"](https://www.reinsurancene.ws/acrisure-acquires-award-winning-mga-modus/). *ReinsuranceNe.ws*. Retrieved 2023-09-08.

1. **[^](#cite_ref-14)** McVicar, Brian (2023-09-22). ["New Grand Rapids riverfront concert venue to be named Acrisure Amphitheater"](https://www.mlive.com/news/grand-rapids/2023/09/new-grand-rapids-riverfront-concert-venue-to-be-named-acrisure-amphitheater.html). *mlive*. Retrieved 2024-01-26.

1. **[^](#cite_ref-15)** ["UCF Announces Renaming of Football Stadium to Acrisure Bounce House"](https://ucfknights.com/news/2025/06/12/acrisure-bounce-house) (Press release). UCF Knights. June 12, 2025. Retrieved July 7, 2025.

1. **[^](#cite_ref-16)** Wells, Kane (2025-12-10). ["Acrisure to acquire underwriting MGA Vave from Canopius - Reinsurance News"](https://www.reinsurancene.ws/acrisure-to-acquire-underwriting-mga-vave-from-canopius/). *ReinsuranceNe.ws*. Retrieved 2025-12-10.

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