# Abacus Data

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{{Short description|Canadian polling and market research firm}}
{{Use mdy dates|date=February 2017}}
{{Infobox company
| name = Abacus Data
| logo = AbacasData Logo Colour LG.png
| type = Private
| founded = July 2010
| founder = David Coletto
| hq_location_city = [Ottawa](/source/Ottawa), [Ontario](/source/Ontario)
| hq_location_country = [Canada](/source/Canada)
| key_people = David Coletto (CEO) <br /> Ihor Korbabicz (president)
| industry = Public opinion research<br />Strategic communications advice <br />Human resources and organizational research<br />Market research <br /> Generational research <br /> Public affairs <br /> Charitable giving and philanthropy <br /> Non-profits and associations
| website = {{official URL}}
}}

'''Abacus Data''' is a Canadian [polling](/source/opinion_poll) and [market research](/source/market_research) firm based in [Ottawa](/source/Ottawa), [Ontario](/source/Ontario)

== History ==
It was founded in August 2010,<ref name="ucalgary">[http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ Abacus Data Launches] {{webarchive |url=https://web.archive.org/web/20120126115825/http://abacusdata.ca/2010/08/13/duis-sit-amet-congue-orci/ |date=January 26, 2012 }}</ref> soon after its founder and chairman David Coletto graduated from the [University of Calgary](/source/University_of_Calgary) with a PhD in [political science](/source/political_science).<ref>{{cite web |url=https://www.ucalgary.ca/news/utoday/june30-2011/pollster |title=Grad official pollster for Sun News |work=UToday |publisher=University of Calgary |date=June 30, 2011 |accessdate=March 8, 2012}}</ref>

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including ''[The Globe and Mail](/source/The_Globe_and_Mail)'', the ''[National Post](/source/National_Post)'', the ''[Toronto Star](/source/Toronto_Star)'', and [Sun Media](/source/Sun_Media) newspapers.<ref>For example: {{cite news |url=https://vancouversun.com/news/Mulcair+leadership+front+runner+members+hold+cards/6182285/story.html |title=Mulcair is NDP leadership front-runner, but B.C. members hold cards |date=February 21, 2012 |author=Barbara Yaffe |newspaper=[Vancouver Sun](/source/Vancouver_Sun) |accessdate=March 5, 2012 |quote=An Abacus Data Internet survey of 1,000 respondents… |archive-date=February 23, 2012 |archive-url=https://web.archive.org/web/20120223141620/http://www.vancouversun.com/news/Mulcair%2Bleadership%2Bfront%2Brunner%2Bmembers%2Bhold%2Bcards/6182285/story.html |url-status=dead }}</ref><ref>For example: {{cite news |url=https://www.theglobeandmail.com/news/politics/ontario-election/pollsters-did-better-but-still-missed-mark-in-ontario/article2194382/ |title=Pollsters did better – but still missed mark – in Ontario |newspaper=[The Globe and Mail](/source/The_Globe_and_Mail) |author=Éric Grenier |date=October 7, 2011 |accessdate=March 8, 2012}}</ref>

In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman.<ref>{{Cite web |last=Coletto |first=David |date=2022-12-13 |title=Changes at Abacus Data and spark*advocacy |url=https://abacusdata.ca/changes-at-abacus-data-and-sparkadvocacy/ |access-date=2023-05-28 |website=Abacus Data {{!}} Research + Insight |language=en-US}}</ref><ref>{{cite web|title=Bruce Anderson, Chairman, Abacus Data - GLOBE Series|url=http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|accessdate=July 15, 2016|archive-date=August 20, 2016|archive-url=https://web.archive.org/web/20160820061245/http://2014.globeseries.com/portfolio/bruce-anderson-chairman-abacus-data/|url-status=dead}}</ref>

During the [COVID-19 pandemic](/source/COVID-19_pandemic_in_Canada), Abacus Data led the Faster Together initiative to conduct market research about [vaccine hesitancy](/source/vaccine_hesitancy) and to promote acceptance of [COVID-19 vaccine](/source/COVID-19_vaccine)s.<ref>{{Cite web |title=Home |url=https://fastertogether.ca/ |url-status=live |archive-url=https://web.archive.org/web/20230211160252/https://fastertogether.ca/ |archive-date=2023-02-11 |access-date=2023-02-12 |website=Faster Together |language=en}}</ref><ref>{{Cite web |last=Anderson |first=Bruce |date=2021-08-11 |title=Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling |url=https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |url-status=live |archive-url=https://archive.today/20210817021907/https://www.macleans.ca/society/typical-vaccine-hesitant-person-is-a-42-year-old-ontario-woman-who-votes-liberal-abacus-polling/ |archive-date=2021-08-17 |access-date=2023-02-12 |website=[Maclean's](/source/Maclean's)}}</ref>

==References==
{{Reflist|30em}}

==External links==
{{Portal|Companies}}
* {{official website}}
* {{cite news |newspaper=[The Hill Times](/source/The_Hill_Times) |url=http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |author=Bea Vongdouangchanh |date=October 4, 2010 |title=Heard on the Hill: New polling firm to probe decision-makers… |accessdate=March 8, 2012 |archive-date=January 28, 2012 |archive-url=https://web.archive.org/web/20120128095428/http://abacusdata.ca/wp-content/uploads/2010/10/hill-time-article-Oct.-4.pdf |url-status=dead }}
* {{cite web|url=http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |work=David Akin's On the Hill |title=New pollster Abacus makes a splash |date=December 7, 2010 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20111225063010/http://davidakin.blogware.com/blog/_archives/2010/12/7/4698036.html |archivedate=December 25, 2011 }}
* {{cite web|url=http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |title=David Coletto CEO of Abacus Data – An Interview with a Market Research Expert |author=Sean Copeland |work=New Market Research |date=March 2011 |accessdate=March 8, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120517130438/http://www.seancopeland.me/2011/03/david-colleto-ceo-of-abacus-data.html |archivedate=May 17, 2012 }}

{{DEFAULTSORT:Abacus}}
Category:Market research companies of Canada
Category:Companies based in Ottawa

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Adapted from the Wikipedia article [Abacus Data](https://en.wikipedia.org/wiki/Abacus_Data) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Abacus_Data?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.