# AQuantive

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> Source: https://en.wikipedia.org/wiki/AQuantive
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{{Short description|Defunct American public company}}
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{{Infobox company
| name             = aQuantive
| logo             = Aquantive logo.png
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| homepage         = {{URL|http://www.aquantive.com/}} (offline)
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'''aQuantive, Inc.''' was the [parent company](/source/parent_company) of a group of three [digital marketing](/source/digital_marketing) service and technology companies: [Avenue A/Razorfish](/source/Avenue_A%2FRazorfish), [Atlas Solutions](/source/Atlas_Solutions), and DRIVE Performance Solutions. Based in [Seattle, Washington](/source/Seattle%2C_Washington), the company was founded in 1997. According to ''[Advertising Age](/source/Advertising_Age)'' magazine, in 2005 it ranked 14th by revenue among [advertising agencies](/source/List_of_advertising_agencies) worldwide.

On May 18, 2007, [Microsoft](/source/Microsoft) announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of [Skype](/source/Skype).<ref>{{cite news|url=http://www.hollywoodreporter.com/news/microsoft-pays-big-aquantive-136824|title=Microsoft pays big for aQuantive|date=May 21, 2007|first=Georg|last=Szalai|newspaper=[The Hollywood Reporter](/source/The_Hollywood_Reporter)|access-date=August 16, 2011}}</ref><ref>{{cite news|url=http://www.pcworld.com/article/131991/microsoft_to_buy_aquantive_for_6_billion.html|magazine=[PCWorld](/source/PCWorld)|title=Microsoft to Buy aQuantive for $6 Billion|first=Jeremy|last=Kirk|date=  May 18, 2007  |quote=Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.|access-date=August 16, 2011
}}</ref> The acquisition closed on August 10, 2007.<ref>{{cite news|url=http://searchengineland.com/microsoft-hoping-aquantives-mcandrews-can-outfox-google-12278|title=Microsoft Hoping aQuantive’s McAndrews Can Outfox Google|date=September 26, 2007 |first=Greg |last=Sterling |publisher=Search Engine Land|access-date=August 16, 2011}}</ref> aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion [writedown](/source/Write-off), mostly related to the 2007 acquisition of aQuantive.<ref>{{cite news| author = David Goldman| title = Microsoft's $6 billion whoopsie| url = https://money.cnn.com/2012/07/02/technology/microsoft-aquantive/index.htm| archive-url = https://web.archive.org/web/20120704213218/http://money.cnn.com/2012/07/02/technology/microsoft-aquantive/index.htm| url-status = dead| archive-date = July 4, 2012| date = 2012-07-02| access-date = 2012-07-02| publisher=[CNN](/source/CNN)}}</ref> In February 2013, [Facebook](/source/Facebook) acquired [Atlas Ad Serving](/source/Atlas_Solutions) from Microsoft.<ref>{{cite news| author = Mary Jo Foley| title = Facebook Buys Microsoft's Atlas Ad Platform| url = https://www.zdnet.com/article/facebook-buys-microsofts-atlas-ad-platform/| date = 2013-02-13| access-date = 2013-02-13| publisher=[zdnet](/source/zdnet)}}</ref>

== See also ==
* {{Portal inline|Companies}}

==References==
{{Reflist}}

==External links==
* {{official website|https://web.archive.org/web/20070527124622/http://www.aquantive.com:80/}} (archive)

{{Microsoft}}

{{DEFAULTSORT:Aquantive}}
Category:2007 mergers and acquisitions
Category:Companies established in 1997
Category:Microsoft acquisitions

{{US-company-stub}}

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Adapted from the Wikipedia article [AQuantive](https://en.wikipedia.org/wiki/AQuantive) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/AQuantive?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.