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(March 2026) (Learn how and when to remove this message) French luxury ready-to-wear fashion brand AMI Type Private Industry Luxury fashion Founded 2011; 15 years ago (2011) in France Founders Alexandre Mattiussi Headquarters Paris Products Prêt-à-porter Website www.amiparis.com **AMI** is a French ready-to-wear fashion house founded by Alexandre Mattiussi in 2011. The headquarters is located on 54 Rue Étienne Marcel in Paris, France. The brand is based in Paris and produces clothing and accessories. The name "Ami" means "friend" in French and refers to Mattiussi's initials. ## History Alexandre Mattiussi previously worked at [Christian Dior](/source/Christian_Dior)'s "30 Montaigne" men's line, at [Givenchy](/source/Givenchy) as first assistant for menswear, and at [Marc Jacobs](/source/Marc_Jacobs).[1][2] His work at these luxury brands was aimed at wealthy clients. While he was crafting cashmere sweaters for Marc Jacobs, he realized he couldn't afford the sweaters he was designing.[3] Mattiussi founded the company to produce clothing for a wider market.[4] In 2013, Nicolas Santi-Weil joined the company as CEO.[5] Following its founding, the brand expanded into international markets.[6][5] In December 2012, the brand opened its first boutique in Paris. In 2013, Alexandre Mattiussi received the ANDAM ([Association Nationale pour le Développement des Arts de la Mode](/source/Association_Nationale_pour_le_D%C3%A9veloppement_des_Arts_de_la_Mode)) Fashion Award.[7] In 2016, he became a member of [Fédération de la Haute Couture et de la Mode](/source/F%C3%A9d%C3%A9ration_de_la_Haute_Couture_et_de_la_Mode).[8] In 2017, the brand launched its **AMI de Cœur** line.[6] In 2019, Ami launched womenswear. [5] In 2021, Sequioa Capital China acquired a controlling stake in Ami. [9] As of 2021, Ami had expanded to more than 60 stores, more than 700 points of sale, and boutiques, spanning New York, China, and Japan.[10] The brand also opened a store in New York's SoHo neighborhood at 77 Greene Street.[11] According to the Financial Times, the company's revenue had grown from €35 million in 2019 to €300 million for the year ending March 2023.[12] In February 2025, Ami opened a new flagship in Paris's Marais district at 96 rue de Turenne, described as the brand's largest store in the world.[13] In November 2025, Ami opened its first flagship store in Brussels, Belgium.[14] ## Success and social media As of 2025, AMI has over one million followers on Instagram. Fans gravitate towards the brand's lifestyle storytelling, candid runway videos, and rooftop shows at [Galeries Lafayette](/source/Galeries_Lafayette). AMI branches into TikTok, which engages with fans and the community in their well-known storytelling content. Furthermore, the popular Netflix show, [Emily in Paris](/source/Emily_in_Paris), featured pieces from AMI. The success of AMI can be attributed to its digital presence in fashion culture and development from logo recognition to sophisticated outfitting.[15] ## Collaborations - (2015) AMI collaborated with [Moncler](/source/Moncler), an Italian luxury fashion brand, on a curated outerwear collection for their Fall/Winter season[16] - (2017) AMI collaborated with [GAP](/source/Gap_Inc.) on their campaign highlighting designers globally[17] - (2022) The [PUMA](/source/Puma_(brand)) collaboration featured "Chapter 1" and "Chapter 2". Blending Parisian tailoring with sportswear.[18] - Chapter 1 introduced a premium, relaxed wardrobe focused on family and friends in Spring 2022. - Chapter 2, introduced in the winter of 2022, focused on outdoorsy, technical, and colorful pieces such as sneakers, fleece, and jackets. - (2023) saw a collaboration with [Antoine Dupont](/source/Antoine_Dupont), the French rugby player - (2026) a month-long collaboration with the iconic brasserie [Balthazar](/source/Balthazar_(restaurant)) in New York City, featured co-branded, limited items which included a special menu and a bakery cart[19] ## References 1. **[^](#cite_ref-:0_1-0)** Echos, Les (April 10, 2015). ["Alexandre Mattiussi - Le créateur qui vous veut du bien"](https://archives.lesechos.fr/archives/2015/SerieLimitee/00142-025-SLI.htm). *lesechos.fr* (in French). Retrieved January 13, 2025. 1. **[^](#cite_ref-2)** ["Alexandre Mattiussi | BoF 500 | The People Shaping the Global Fashion Industry"](https://www.businessoffashion.com/people/alexandre-mattiussi/). *The Business of Fashion*. August 12, 2024. Retrieved January 13, 2025. 1. **[^](#cite_ref-3)** Bhagchandani, Umesh (October 23, 2025). ["Getting To Know Ami Paris: Why Is Everyone Obsessed With The Parisian Brand?"](https://mayfeyr.com/en-us/blogs/stylejournal/getting-to-know-ami-paris). *Mayfeyr*. 1. **[^](#cite_ref-4)** Leitch, Luke (2026-01-21). ["Bros Before IPOs: Ami's Alexandre Mattiussi and Nicolas Santi-Weil on 13 Years of Friendship"](https://www.vogue.com/article/bros-before-ipos-amis-alexandre-mattiussi-and-nicolas-santi-weil-on-13-years-of-friendship). *Vogue*. Retrieved 2026-03-13. 1. ^ [***a***](#cite_ref-:1_5-0) [***b***](#cite_ref-:1_5-1) [***c***](#cite_ref-:1_5-2) Beresford, Jessica (September 20, 2024). ["Everyone, everywhere is wearing Ami Paris. Why?"](https://www.ft.com/content/ae594a8e-135e-4738-bb09-a303e3547072). *Financial Times*. Retrieved January 13, 2025. 1. ^ [***a***](#cite_ref-:2_6-0) [***b***](#cite_ref-:2_6-1) ["L'AMI de cœur, l'histoire du succès fou d'un logo de la mode"](https://www.lemonde.fr/m-styles/article/2022/01/22/l-ami-de-c-ur-l-histoire-du-succes-fou-d-un-logo-de-la-mode_6110526_4497319.html) (in French). January 22, 2022. Retrieved January 13, 2025. 1. **[^](#cite_ref-7)** WW, FashionNetwork com (2017-05-30). ["AMI, United Arrows and Kinfolk named GQ and Gap's Best New Menswear Designers"](https://ww.fashionnetwork.com/news/Ami-united-arrows-and-kinfolk-named-gq-and-gap-s-best-new-menswear-designers,833019.html). *FashionNetwork.com*. Retrieved 2026-03-13. 1. **[^](#cite_ref-8)** ["AMI, vainqueur du prix de l'Andam 2013"](https://www.nouvelobs.com/mode/20130705.OBS8218/ami-vainqueur-du-prix-de-l-andam-2013.html). *Le Nouvel Obs* (in French). July 5, 2013. Retrieved January 13, 2025. 1. **[^](#cite_ref-9)** ["Sequoia Capital China Takes Majority Stake in Ami"](https://www.businessoffashion.com/news/china/sequoia-capital-china-takes-majority-stake-in-ami/). *The Business of Fashion*. 2021-01-07. Retrieved 2026-03-14. 1. **[^](#cite_ref-10)** Templeton, Lily (2021-12-06). ["EXCLUSIVE: Alexandre Mattiussi Heads to U.S. With First Ami Store in New York"](https://wwd.com/fashion-news/designer-luxury/feature/ami-alexandre-mattiussi-new-york-store-opening-1235009178/). *WWD*. Retrieved 2026-03-13. 1. **[^](#cite_ref-11)** Templeton, Lily (2021-12-06). ["EXCLUSIVE: Alexandre Mattiussi Heads to U.S. With First Ami Store in New York"](https://wwd.com/fashion-news/designer-luxury/feature/ami-alexandre-mattiussi-new-york-store-opening-1235009178/). *WWD*. Retrieved 2026-03-14. 1. **[^](#cite_ref-12)** ["Client Challenge"](https://www.ft.com/content/ae594a8e-135e-4738-bb09-a303e3547072). *www.ft.com*. Retrieved 2026-03-14. 1. **[^](#cite_ref-13)** WW, FashionNetwork com (2025-02-19). ["Ami Paris opens new flagship in French capital's Marais district"](https://ww.fashionnetwork.com/news/Ami-paris-opens-new-flagship-in-french-capital-s-marais-district,1704046.html). *FashionNetwork.com*. Retrieved 2026-03-14. 1. **[^](#cite_ref-14)** Garel, Julia (2025-11-13). ["Ami Paris opens first Belgian flagship in Brussels"](https://fashionunited.com/news/retail/ami-paris-opens-first-belgian-flagship-in-brussels/2025111369171). *FashionUnited*. Retrieved 2026-03-12. 1. **[^](#cite_ref-15)** PR, FashionUnited (2025-10-03). ["Brand Radar: Friendship at the heart of Ami Paris"](https://fashionunited.com/news/fashion/brand-radar-friendship-at-the-heart-of-ami-paris/2025100368539). *FashionUnited*. Retrieved 2026-03-13. 1. **[^](#cite_ref-16)** ["Moncler AMI, when two brands join forces - Graduate Store | EN"](https://graduatestore.fr/en/content/89-collaboration-ami-moncler). *THE GRADUATE STORE*. Retrieved 2026-03-13. 1. **[^](#cite_ref-17)** ["Ami, Alexandre Mattiussi GAP Collaboration - Graduate Store | EN"](https://graduatestore.fr/en/content/87-ami-alexandre-mattiussi-gap-collaboration). *THE GRADUATE STORE*. Retrieved 2026-03-13. 1. **[^](#cite_ref-18)** ["PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE COLLABORATION | PUMA®"](https://about.puma.com/en/newsroom/news/puma-and-ami-have-partnered-celebrate-family-and-friends-exclusive-collaboration). *about.puma.com*. Retrieved 2026-03-13. 1. **[^](#cite_ref-19)** Gardner, Chris (2026-02-13). ["From Coffee Cups to Croissants, Balthazar Gets (Temporary) French Makeover From Ami Paris"](https://www.hollywoodreporter.com/lifestyle/lifestyle-news/new-york-balthazar-french-makeover-fashion-brand-ami-paris-1236497722/). *The Hollywood Reporter*. Retrieved 2026-03-13. --- Adapted from the Wikipedia article [AMI Paris](https://en.wikipedia.org/wiki/AMI_Paris) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/AMI_Paris?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.