# A.1. Sauce

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Brand of brown sauce condiment

A.1. Sauce Product type Brown sauce Owner Premier Foods (In North America Kraft Heinz) Country England Introduced 1831; 195 years ago (1831) Website kraftheinz.com/a1

**A.1. Sauce** (formerly **A.1. Steak Sauce** and sometimes stylised as **A1 Sauce** in certain markets) is a brand of [brown sauce](/source/Brown_sauce) produced by Brand & co, a subsidiary of [Premier Foods](/source/Premier_Foods) in the [United Kingdom](/source/United_Kingdom) (as "Brand's A.1. Sauce") and in [North America](/source/North_America) by [Kraft Heinz](/source/Kraft_Heinz). Created in London, it was sold from 1831 as a [condiment](/source/Condiment) for "fish, meat, fowl and [game](/source/Game_(hunting))" dishes in the [United Kingdom](/source/United_Kingdom). The makers introduced the product to [Canada](/source/Canada), and later to the [U.S.](/source/United_States) where it was later marketed as a [steak sauce](/source/Steak_sauce).

## History and ownership

American A.1. Sauce advertisement from 1906

In 1824, Henderson William Brand, a chef to [King George IV](/source/George_IV_of_the_United_Kingdom) of the United Kingdom, created the original [brown sauce](/source/Brown_sauce) on which A.1. is based.[1] A popular myth has it that the king declared it "[A.1.](https://en.wiktionary.org/wiki/A1#Etymology_1)" and thus, the name was born.[2] The term "A.1." originated as an international ship insurance certification by [Lloyd's Register](/source/Lloyd's_Register) to describe a "first rate" ship.

The sauce went into commercial production under the Brand & Co. label in 1831, marketed as a condiment for "fish, meat and fowl", and continued production under this label after bankruptcy forced ownership of Brand & Co. to be transferred to W. H. Withall in 1850.

The product label proclaims: "Est. 1862."

It was renamed A.1. in 1873, after a trademark dispute between creator Henderson William Brand and Dence & Mason, who had since purchased Brand & Co. from Withall. It continued to be produced by Brand & Co. until the late 1970s at the firm's factory in Vauxhall, London[3] until it fell out of favour within the UK domestic market. A.1. brand in the UK was owned by [Ranks Hovis McDougall](/source/Rank_Hovis_McDougall) for a time and currently owned by Premier Foods.[4] A.1. Sauce was still, as of June 2020, produced in [England](/source/England) and exported to [Asia](/source/Asia).[5][6]

A.1. was officially registered as a [trademark](/source/Trademark) in the US in 1895, and imported and distributed in the United States by [G. F. Heublein & Brothers](/source/Heublein_Inc.) in 1906. Beginning in the early 1960s, it was marketed in the US as "A.1. Steak Sauce".[7] [R. J. Reynolds](/source/R._J._Reynolds_Tobacco_Company)—which merged with Nabisco in 1985 to form [RJR Nabisco](/source/RJR_Nabisco)—acquired Heublein in 1982. In 1999, [Kraft Foods](/source/Kraft_Foods) acquired Nabisco, including the licence for the A.1. brand in North America.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

In the USA during the 1980s, two new flavors of A.1. were introduced, representing the first expansion of the trademark in North America. These varieties were soon discontinued.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] In 2000, an A.1. line of [marinades](/source/Marinade) was launched.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] In May 2014, Kraft Foods in [North America](/source/North_America) announced it was dropping the word "steak" from the A.1. name, reverting to A.1. Sauce to "reflect modern dining habits".[8]

## Ingredients

The examples and perspective in this section deal primarily with US and Canada and do not represent a worldwide view of the subject. You may improve this section, discuss the issue on the talk page, or create a new section, as appropriate. (July 2024) (Learn how and when to remove this message)

A.1. Sauce in the US includes [tomato purée](/source/Tomato_pur%C3%A9e), [raisin](/source/Raisin) paste, spirit [vinegar](/source/Vinegar), [corn syrup](/source/Corn_syrup), [salt](/source/Salt), crushed [orange](/source/Orange_(fruit)) [purée](/source/Pur%C3%A9e), dried [garlic](/source/Garlic) and [onions](/source/Onion), [spice](/source/Spice), [celery seed](/source/Celery_seed), [caramel color](/source/Caramel_color), [potassium sorbate](/source/Potassium_sorbate), and [xanthan gum](/source/Xanthan_gum).[9] The 'Original' A1 recipe exported to the USA dramatically differs from the versions sold in Canada.[6] A.1. Sauce in Canada includes tomato purée, [marmalade](/source/Marmalade), raisins, onions, garlic, [malt vinegar](/source/Malt_vinegar), [sugar](/source/Sugar), salt, [tragacanth](/source/Tragacanth), spices and flavorings.

## Legal action

A.1. in the United States was the subject of a trademark dispute between then-owners RJR Nabisco and [Arnie Kaye](/source/Arnie_Kaye) of [Westport, Connecticut](/source/Westport%2C_Connecticut), whose International Deli was producing and selling its own recipe condiment under the name "A.2. Sauce". In 1991, the [United States District Court for Connecticut](/source/United_States_District_Court_for_the_District_of_Connecticut) found in favor of Nabisco.[10][11]

## Popular culture

Rock musician and singer [Meat Loaf](/source/Meat_Loaf) appeared in a TV commercial for the product, to promote its new slogan: "A.1.—Makes beef sing". In the commercial, the slogan is "Makes Meat Loaf sing", and he sings a very short excerpt from his hit song "[I'd Do Anything for Love (But I Won't Do That)](/source/I'd_Do_Anything_for_Love_(But_I_Won't_Do_That))".[12]

## See also

- [Food portal](https://en.wikipedia.org/wiki/Portal:Food)

- [Brown sauce](/source/Brown_sauce)

- [List of brand name condiments](/source/List_of_brand_name_condiments)

## References

1. **[^](#cite_ref-morris_1-0)** Morris, Evan (2004). *From Altoids to Zima: the surprising stories behind 125 brand names*. Simon and Schuster. [ISBN](/source/ISBN_(identifier)) [978-0-7432-5797-8](https://en.wikipedia.org/wiki/Special:BookSources/978-0-7432-5797-8).

1. **[^](#cite_ref-raichlen_2-0)** Raichlen, Steven (2000). *Barbecue bible: sauces, rubs, and marinades, bastes, butters & glazes*. Workman Publishing. [ISBN](/source/ISBN_(identifier)) [978-0-7611-1979-1](https://en.wikipedia.org/wiki/Special:BookSources/978-0-7611-1979-1).

1. **[^](#cite_ref-3)** ["Brand and Co"](http://www.gracesguide.co.uk/Brand_and_Co). *gracesguide.co.uk*.

1. **[^](#cite_ref-4)** ["Search for a trade mark – Intellectual Property Office"](https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00000913843). *trademarks.ipo.gov.uk*. Retrieved 21 January 2021.

1. **[^](#cite_ref-5)** ["Oki-nanaya: The steak source which is basic in A1 source (A one source) 240 g | Okinawa│ | Rakuten Global Market"](https://web.archive.org/web/20200615114342/https://global.rakuten.com/en/store/oki-nanaya/item/wak007/). Archived from [the original](https://global.rakuten.com/en/store/oki-nanaya/item/wak007/) on 15 June 2020. Retrieved 15 June 2020.

1. ^ [***a***](#cite_ref-LLA_6-0) [***b***](#cite_ref-LLA_6-1) ["A1: A History of Brand & Co"](http://letslookagain.com/tag/history-of-a1-sauce/). *letslookagain.com*. 6 October 2014. Retrieved 17 May 2021.

1. **[^](#cite_ref-7)** ["After 50 Years, A.1. Steak Sauce Ends Exclusive Relationship With Beef, Drops 'Steak' From Name And Friends Other Foods"](https://web.archive.org/web/20141110203259/https://www.marketwatch.com/story/after-50-years-a1-steak-sauce-ends-exclusive-relationship-with-beef-drops-steak-from-name-and-friends-other-foods-2014-05-15). *MarketWatch.com*. 15 May 2014. Archived from [the original](http://www.marketwatch.com/story/after-50-years-a1-steak-sauce-ends-exclusive-relationship-with-beef-drops-steak-from-name-and-friends-other-foods-2014-05-15) on 10 November 2014. Retrieved 17 May 2021.

1. **[^](#cite_ref-8)** ["After 50 Years, A.1. Steak Sauce Ends Exclusive Relationship with Beef, Drops 'Steak' from Name and Friends Other Foods"](https://web.archive.org/web/20141129022847/http://finance.yahoo.com/news/50-years-1-steak-sauce-170000156.html). [Yahoo! Finance](/source/Yahoo!_Finance). 15 May 2014. Archived from [the original](https://finance.yahoo.com/news/50-years-1-steak-sauce-170000156.html) on 29 November 2014. Retrieved 10 March 2015.

1. **[^](#cite_ref-9)** Justo, Patrick Di (20 June 2011). ["What's Inside: A.1. Steak Sauce"](https://www.wired.com/2011/06/st-whatsinside-steaksauce/). *[Wired](/source/Wired_(magazine))*. Vol. 19, no. 7. [Condé Nast](/source/Cond%C3%A9_Nast). [Archived](https://web.archive.org/web/20240725182215/https://www.wired.com/2011/06/st-whatsinside-steaksauce/) from the original on 25 July 2024. Retrieved 17 May 2021.

1. **[^](#cite_ref-10)** ["Reminiscing A1"](http://www.metnews.com/articles/2004/reminiscing111804.htm). *metnews.com*. [Archived](https://web.archive.org/web/20070930184530/http://www.metnews.com/articles/2004/reminiscing111804.htm) from the original on 30 September 2007. Retrieved 17 September 2008.

1. **[^](#cite_ref-11)** ["*Nabisco Brands, Inc. v. Kaye*"](https://law.justia.com/cases/federal/district-courts/FSupp/760/25/1421260/). 760 F. Supp. 25 (D. Conn. 1991). [Archived](https://web.archive.org/web/20200916082300/https://law.justia.com/cases/federal/district-courts/FSupp/760/25/1421260/) from the original on 16 September 2020 – via justia.com.

1. **[^](#cite_ref-12)** [A.1. Makes Meat Loaf Sing](https://www.youtube.com/watch?v=nSAa9FgTBSg) on [YouTube](/source/YouTube_video_(identifier))

## External links

Wikimedia Commons has media related to [A.1. Sauce](https://commons.wikimedia.org/wiki/Category:A.1._Sauce).

- [Official website](https://www.kraftheinz-foodservice.com/product/10054400000020/A1-Steak-Sauce-10-oz-Bottles-Pack-of-12)

v t e Kraft Foods current brands Baking Calumet Shake 'n Bake Stove Top Beverages Capri Sun Country Time Crystal Light Gevalia Kool-Aid Maxwell House MiO Nabob Sanka Tassimo Condiments A.1. Bull's-Eye Claussen Grey Poupon Kraft Mayo Miracle Whip Primal Kitchen Convenience food Boca Burger Jell-O Jet-Puffed Kraft Dinner Lunchables Oscar Mayer Velveeta (pasta) Dairy Cheez Whiz Cool Whip Dream Whip Kraft Singles Philadelphia Velveeta Category Commons

v t e Brown sauces Meat-based Bordelaise sauce Breton sauce Chasseur sauce Chaudfroid sauce Demi-glace Espagnole sauce Rouennaise sauce Sauce africaine Sauce bourguignonne Sauce Robert Sauce charcutière Vinegar-based Barbeque sauce British brown sauce Daddies HP Sauce OK Sauce Steak sauce A.1. Sauce Henry Bain sauce

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Adapted from the Wikipedia article [A.1. Sauce](https://en.wikipedia.org/wiki/A.1._Sauce) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/A.1._Sauce?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
