# 7digital

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**7digital Group PLC** is a [British](/source/Great_Britain) company that offers access to music, tracking and reporting for clients. London-based, 7digital provides end-to-end music services for the fitness, social media, DSPs, and gaming industries with brands such as Barry's and Triller.[2][3] *Advertising Age* described 7digital (**Zdigital** in Australia) in 2008 as a British download store,[4] while the *New York Times* referred to them as a digital music company.[5][6] 7digital's *Smooth Operations*, *Unique Production* and *Above the Title* companies are now branded 7digital Creative, and produce content for [BBC Radio 1](/source/BBC_Radio_1), [Radio 1Xtra](/source/Radio_1Xtra), [BBC Radio 2](/source/BBC_Radio_2) and [BBC Radio 3](/source/BBC_Radio_3).[citation needed] In 2009 [HMV](/source/HMV) bought 50% of 7digital.[7] In 2019, the company replaced their second CEO,[1] Simon Cole,[8] who had replaced founder/CEO Ben Drury.[5] In February 2023, it was announced 7digital had been acquired by the [Santa Monica](/source/Santa_Monica,_California)-headquartered B2B music licensing company, [Songtradr](/source/Songtradr).[9]

## Overview

Initially their [API](/source/API) was used by [Guvera](/source/Guvera), [Onkyo](/source/Onkyo), [Samsung](/source/Samsung), [BlackBerry](/source/BlackBerry), [HMV](/source/HMV), [musical.ly](/source/Musical.ly) (now TikTok) and [Technics](/source/Technics_(brand)). They subsequently partnered with [Triller](/source/Triller_(app)), FORME Life, Soundtrack Your Brand, Global Eagle, Grandpad, Apex Rides, and [Fender](/source/Fender_Musical_Instruments_Corporation).

## History

### 2004–2009

7digital was founded in 2004 by Ben Drury and James Kane[10] as a B2B [digital music](/source/Digital_audio) services company, building [music download](/source/Music_download) stores for record labels, brands and other retailers. 7digital Direct to Consumer (D2C) service was launched in 2005.

7digital is backed by technology venture capital firm [Balderton Capital](/source/Balderton_Capital) (formerly Benchmark Capital Europe). On 28 January 2008, 7digital raised £4.25m in its series B investor round, securing investment from various groups including Sutton Place Managers. The investment was to be used to launch 7digital.com in more European countries and the [United States](/source/United_States),[11] along with expanding the sites offerings to include downloadable video and computer games.[12]

In September 2008, 7digital.com was the first company in [Europe](/source/Europe) to launch [DRM-free](/source/DRM-free) MP3 downloads with all four major record labels.[13]

As of October 2008, 7digital employed 45 people in [London](/source/London) and had over 1.3 million registered customers.[14]

On 3 August 2009, [HMV](/source/HMV) bought a 50% holding in 7digital from its venture capital owners.[15]

### 2010-2019

In 2011, 7digital expanded with an office in [Luxembourg](/source/Luxembourg) and in early 2012, they expanded to the US with an office in San Francisco, CA.[16]

In October 2012, 7digital secured $10 million in funding from two new investors,[17] [Dolby](/source/Dolby) and Imagination Technologies.[18] HMV's stake was previously reduced to less than 20%,[19] and following HMV entering into administration, retail restructuring specialists [Hilco](/source/Hilco_Capital), are now the holders of these shares.

On 25 November 2013, [UBC Media](/source/UBC_Media) announced merger plans with 7digital by way of a [reverse takeover](/source/Reverse_takeover).[20][21] The merger was completed in May 2014, forming 7digital Group Plc.[22]

The company entered a business relationship with [MediaMarktSaturn](/source/MediaMarktSaturn_Retail_Group) in 2017, which it ended in 2019, in exchange for a cash payment of €4 million. The end of the partnership led to a need for 7digital to raise capital by the third quarter of 2019 to remain operational. The share price fell in response to these developments, with a loss of 63% on 9 April and further losses on 10 April 2019.[23]

## Clients

7digital's agnostic platform is used for building products on any type of connected device.

- [Barry's](/source/Barry's_(company))[24]

- [Kuaishou](/source/Kuaishou): Kuaishou has multiple short video platforms and live broadcasts apps around the world including Kuaishou, Kuaishou Lite, Kwai, Zynn, and Snack Video[25]

- Apex Rides: London-based Apex Rides, a smart bike and in-home fitness platform[26]

- [Triller](/source/Triller_(app)): US-based short-form video sharing app (and TikTok rival)[27]

- [Musical.ly](/source/Musical.ly): (May 2016)[28]
- [eMusic](/source/EMusic): (Jan 2016)[29]
- [Guvera](/source/Guvera): (July 2014)[30][31] On 10 November 2014, Guvera announced that it had launched its streaming service in [India](/source/India).[32] They shut down in May 2017.

- [Onkyo](/source/Onkyo): (June 2014)[33][34] The Onkyo Music service ceased operation on 6 October 2019.[35]

- [Spanish Broadcasting System](/source/Spanish_Broadcasting_System): (September 2014)[36]

- [Panasonic](/source/Panasonic): (November 2014)[37] They shut down the Service in 2019.[38]

- [Samsung](/source/Samsung): for [Music Hub](/source/Music_Hub) version 1.0.[39] Replaced nu by 2.0 and 3.0 dependent on the territory that the handset was designated for. In 2012 with the launch of [Samsung Galaxy S3](/source/Samsung_Galaxy_S3) devices in Europe[40] and North America the Music Hub has begun to include subscription streaming alongside their music downloads. 7digital pre-install is also available on [Samsung Galaxy S4](/source/Samsung_Galaxy_S4).[41]

- [BlackBerry](/source/BlackBerry): (initially 2010, then for their OS 7 devices) - subsequently for [Blackberry 10](/source/Blackberry_10) users.[42][43] - 2012: service to run on their new OS (QNX)[44]

### HMV

7digital is independent of their business since significant investment they received in 2012. Re-launched in October 2013, [HMVdigital.com](/source/HMV_Digital) is a download store.[45]

### Ubuntu One Music Store/Canonical

7digital collaborated with [Canonical Ltd.](/source/Canonical_Ltd.) to provide the [Ubuntu One Music Store](/source/Ubuntu_One_Music_Store) in the [Ubuntu](/source/Ubuntu_(operating_system)) Operating System starting from Ubuntu 10.04.[46]

On 2 April 2014 Canonical announced the closure of all of the Ubuntu One file services.[47]

### Spotify

[Spotify](/source/Spotify) users from the [UK](/source/UK), [France](/source/France), [Norway](/source/Norway), [Finland](/source/Finland), [Spain](/source/Spain), [The Netherlands](/source/Netherlands) and [Sweden](/source/Sweden) were able to purchase tracks to download (if available) from 7digital in 2009.[48] This was done by right-clicking and selecting the 'Buy From' link. However, Spotify launched their own purchase service during 2011 which replaced 7digital.[49]

### Other

In October 2014, it was announced that 7digital would work with [will.i.am](/source/Will.i.am)[50] for his new wearable [smart device](/source/Smart_device).

In November 2014, 7digital partners [Technics](/source/Technics_(brand)) launched 'Technics Tracks', a new premium Hi-Resolution audio service.[51]

## 7digital.com

Alongside its B2B digital music services business, 7digital offers music tracks direct to consumers in MQA, MP3 320, 256, M4A, 16-bit and 24-bit FLAC audio.[52]

The 7digital mobile app has been pre-installed on devices through partnerships with Acer,[53] HTC,[54] Samsung, BlackBerry, Pioneer,[55] HP, Dell, and Sonos.

7digital's Indiestore launched in early 2006 and allowed unsigned artists and independent labels create their own digital music download store for free.[56] The Indiestore was discontinued in 2010.[57] 7digital directs independent artists to work with independent aggregators, where they will be able to service their music to a variety of music retailers.[58]

In December 2014, 7digital became the first music platform to adopt [Meridian Audio](/source/Meridian_Audio)'s high-quality [MQA](/source/Master_Quality_Authenticated) format for streaming/downloads.[59]

### Geographical availability

As of July 2015, 7digital operated in 82 countries.[60] On May 19, 2017, 7digital announced the sudden closure of its EU store,[61] though it continued to have stores for some individual European nations. As of 2023, the service is still available in 20 countries.

## See also

- [HD Audio](/source/High-resolution_audio)

## References

1. ["7digital group appoints Paul Langworthy to its board of directors as new CEO"](https://talent4boards.com/7digital-group-appoints-paul-langworthy-to-its-board-of-directors-as-new-ceo). 18 July 2019.

1. Ackerman, Naomi (9 July 2021). ["7digital signs deals with Barrys and Volava as it pursues the home fitness market"](https://www.standard.co.uk/business/7digital-barrys-volava-home-fitness-market-expansion-b944521.html). *[The Evening Standard](/source/The_Evening_Standard)*. Retrieved 9 July 2021.

1. Cirisano, Tatiana (12 August 2020). ["Triller signs contract with 7digital, adding 80 million song catalog for users to soundtrack clips"](https://www.billboard.com/articles/business/9432820/triller-contract-7digital-song-catalog-clips). *[Billboard](/source/Billboard_(magazine))*. Retrieved 12 August 2020.

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1. Helft, Miguel (6 June 2011). ["Apple Unveils a 'Cloud' Music and Storage Service"](https://www.nytimes.com/2011/06/07/technology/07apple.html). *[The New York Times](/source/The_New_York_Times)*

1. Sisario, Ben (29 May 2012). ["Digital Notes: Samsung Music Hub Takes on Just About Everyone"](https://mediadecoder.blogs.nytimes.com/2012/05/29/digital-notes-samsung-music-hub-takes-on-just-about-everyone). *[Advertising Age](/source/Advertising_Age)* in partnership with another music company, 7digital

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1. Summers, Murray (12 August 2020). ["TikTok Rival Triller Inks Deal with B2B Music Company 7digital for Access to Global Catalog of 80M Tracks"](https://www.musicbusinessworldwide.com/tiktok-rival-triller-inks-deal-with-b2b-music-company-7digital-for-access-to-global-catalog-of-80m-tracks/). Music Business Worldwide. Retrieved 12 August 2020.

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1. Cox, Joe (2 June 2014). ["Onkyo and 7digital to Launch high-res Music Store in Europe and US"](http://www.whathifi.com/news/onkyo-and-7digital-to-launch-high-res-music-store-in-europe-and-us). Whit Hi Fi. Retrieved 2 December 2014.

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1. ["Onkyo Music"](https://www.onkyomusic.com). *Onkyo Music*

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1. [http://about.7digital.com/news/technics-launches-%E2%80%98technics-tracks%E2%80%99-new-premium-hi-resolution-audio-service](http://about.7digital.com/news/technics-launches-%E2%80%98technics-tracks%E2%80%99-new-premium-hi-resolution-audio-service)|date=November [Archived](https://web.archive.org/web/20160304055641/http://about.7digital.com/news/technics-launches-%E2%80%98technics-tracks%E2%80%99-new-premium-hi-resolution-audio-service%7Cdate=November) 4 March 2016 at the Wayback Machine 2014

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1. [\[1\]](https://eu.7digital.com/features/WRLfEScAAOaLHKrn/eu-store-closure)[dead link]

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Adapted from the Wikipedia article [7digital](https://en.wikipedia.org/wiki/7digital) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/7digital?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.