# 721835

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***721835*** is the second full-length album by [Double Experience](/source/Double_Experience), released worldwide on August 1, 2014. It is their first album released independently via their record label Colfax Rock.

According to a blog post by the band, the album title is [leet](/source/Leet) for the word "tribes" and is not intended to be pronounced numerically.[1]

## Track listing

1. Gambit (3:57)
1. Strange Acquaintance (4:41)
1. Horror Beyond Imagination (3:34)
1. Wolf in the Ewe (4:19)
1. Congratulations on Second Place (3:28)
1. Here's Y (2:39)
1. Thumbsucker (3:30)
1. Destiny Chile (3:39)
1. Who the Hell? (3:05)

## Miscellaneous

- Steve Bache (longtime drummer of North Carolinian rock band [He Is Legend](/source/He_Is_Legend)) filled in on drums for the first recording sessions of *721835* from December 27 to 29.
- Many of the lyrics and titles found on the album contain allusions to movies, video games and other assorted pop culture.[2] "Horror Beyond Imagination" takes its title from the tagline to the fictitious [Lucasfilm](/source/Lucasfilm) movie *Blue Harvest*.[3] According to Tinsley, "Horror Beyond Imagination" was inspired by various articles[4][5] about people who became "depressed and even suicidal" when faced with the fact they could not ever visit their favorite movie settings.[6]
- The title for "Strange Acquaintance" is derived from a cocktail of the same name served at The Lantern, a restaurant in Chapel Hill.[7] The band would frequent the bar after recording sessions.
- According to Tinsley, *721835* was originally going to be a concept album about a space adventurer on a planet of cyborgs as a metaphor for "rock music vs. electronic music" but lacked the foresight to successfully incorporate into the entire album.[8][9]

## Critical reception

Upon its release, *721835* received positive reviews. *[Royal Flush](/source/Royal_Flush_(magazine))* praised the record, noting that "the song writing is impeccable" and felt songs like "Who the Hell" "demonstrate Ian's amazing vocals and ability to carry the melody throughout the entire track."[10] ModularBase echoed these sentiments, adding that the lyrics were "considerably well-written" throughout.[11] Lærke Fenger of Rockfreaks.net gave *721835* a 7.5/10, calling it a collection of "ballsy, well-written alternative rock songs with cheeky riffs and ambitious vocal melodies". Though she recognized the range of sounds covered on the album, she ultimately concluded that "the best songs are still the ones that make the most use of the gritty rock 'n' roll approach they have perfected so well."[12]

## Personnel

Ian Nichols – vocals, lyrics Brock Tinsley – guitars, lyrics Tim Kealey – bass, synths Steve Bache – drums (tracks 1–5) Kenny Saunders – drums (tracks 7–9) Al Jacob – production, engineer Mitchell Marlow – co-production, additional instrumentation Jamie King – Mastering Dieter V.D.O – cover artwork

## References

1. ["Brock Explains The How's and Why's of 721835"](http://doubleexperience.tumblr.com/post/46590343706/brock-explains-the-whys-and-hows-of-721835)

1. ["Double Experience Announce Tour Dates, Debut Video"](http://www.thescenemagazine.ca/double-experience-announce-tour-dates-debut-video/)

1. ["The Working Titles of 14 Popular Hollywood Movies"](http://mentalfloss.com/article/52871/working-titles-14-popular-hollywood-movies)

1. ["Avatar driving us to suicide say fans"](https://economictimes.indiatimes.com/avatar-driving-us-to-suicide-say-fans/articleshow/5436823.cms?from=mdr)

1. ["Avatar fans suicidal because planet Pandora is not real"](https://www.telegraph.co.uk/culture/film/film-news/6977817/Avatar-fans-suicidal-because-planet-Pandora-is-not-real.html)

1. ["Interview with Double Experience"](http://www.slickstermagazine.com/interview-with-double-experience/)

1. ["Lantern Cocktail Menu"](http://lanternrestaurant.com/menus/cocktails.html)

1. ["An exclusive interview with Double Experience"](http://www.loveispop.com/interviews/an-exclusive-interview-with-double-experience/)

1. Morgan, David. ["Canadian 'nerd rockers' Double Experience to play in Warrington as part of third UK tour"](https://www.warringtonguardian.co.uk/leisure/interviews/11412181.games-cards-and-rock-and-roll/)

1. ["Royal Magazine Review of 721835"](http://royalflushmagazine.com/music/double-experience/)

1. ["Neo-Nerd Rock: Double Experience's "721835""](https://archive.today/20140805060207/http://modularbase.com/neo-nerd-rock-double-experiences-721835/). Archived from [the original](http://modularbase.com/neo-nerd-rock-double-experiences-721835/) on 2014-08-05. Retrieved 2016-08-15.

1. ["Double Experience - "721835""](http://www.rockfreaks.net/albums/7065/)

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Adapted from the Wikipedia article [721835](https://en.wikipedia.org/wiki/721835) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/721835?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.