# 2d3

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{{short description|American motion imagery software company}}
{{Infobox company
| name = 2d3 Sensing
| logo = 2d3 Sensing Logo.png
| logo_alt = 2d3 Sensing logo
| industry = [Software](/source/Software)
| founded = 1999
| hq_location = [Irvine, California](/source/Irvine%2C_California)
| services = [computer vision](/source/computer_vision) based technology
}}

'''2d3 Sensing''' is an American motion imagery software company based in [Irvine, California](/source/Irvine%2C_California). It is a [wholly owned subsidiary](/source/wholly_owned_subsidiary) of UK-based OMG plc. Using [structure from motion](/source/structure_from_motion), the company’s suite of products can extract information from images or videos by recreating, manipulating, and enhancing imagery to visualize two-dimensional data into three dimensions.<ref>{{Cite web|last=Nance |first=Scott |title=3-D Training & Simulation |url=http://www.kmimediagroup.com/special-operations-technology/436-articles-sotech/3-d-training-and-simulation |archive-url=https://web.archive.org/web/20140521070216/http://www.kmimediagroup.com/special-operations-technology/436-articles-sotech/3-d-training-and-simulation |url-status=dead|archive-date=May 21, 2014 |accessdate=7 May 2014}}</ref><ref>{{Cite web |last=DSTL |url=https://www.dstl.gov.uk/2d3sensing |title=2d3 Sensing - 3D scene generation technology &#124; dstl &#124; Defence Science and Technology Laboratory |access-date=2014-05-20 |archive-url=https://web.archive.org/web/20140521050546/https://www.dstl.gov.uk/2d3sensing |archive-date=2014-05-21 |url-status=dead }}</ref> 2d3 follows a [COTS](/source/Commercial_off-the-shelf)  business model and conforms to and influences emerging standards such as MISB (Motion Imagery Standards Board) and [STANAG](/source/Standardization_Agreement).{{Citation needed|date=January 2020}}

== History ==
Found in 1999, 2d3 focused on the application of [computer vision](/source/computer_vision) based technology to specific [use case](/source/use_case)s, such as the entertainment, law enforcement, defense, and [medical imaging](/source/medical_imaging) industries. The company’s initial product, Boujou, was used in the film industry and won a [Primetime Emmy Award](/source/Primetime_Emmy_Award) for technical achievement.<ref>{{cite web|url=http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/boujou_wins_emmy|title=2d3 Boujou wins Primetime Emmy Engineering Award|publisher=The CGSociety|date=August 19, 2002|access-date=June 12, 2014|archive-url=https://web.archive.org/web/20140714175553/http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/boujou_wins_emmy|archive-date=July 14, 2014|url-status=dead|df=mdy-all}}</ref>
 
In 2006, 2d3 adopted the COTS model and entered the growing [aerial imagery](/source/aerial_imagery) market.<ref>{{Cite news|last=Hambling |first=David |title=Landing Gadget Could Let Drones See Like Pilots |url=https://www.wired.com/2009/08/landing-gadget-could-let-drones-see-like-pilots/ |newspaper=Wired Magazine |date=4 August 2009}}</ref> The company developed real-time forensic tools for FMV ([full motion video](/source/full_motion_video)) enhancement, which facilitated the conversion of [geospatial metadata](/source/geospatial_metadata) into intelligence.{{Citation needed|date=January 2020}}
 
In 2011, the company acquired [digital media](/source/digital_media) management and processing firm, Sensing Systems, Inc., and the resulting merged company was renamed to 2d3 Sensing.<ref>{{cite web|url=http://www.tmcnet.com/usubmit/2011/02/23/5331890.htm|title=2D3 acquires Sensing Systems|publisher=TMC News|date=February 23, 2011}}</ref>

In 2015, the company was acquired by The Boeing Company's subsidiary company [Insitu](/source/Insitu).<ref>{{cite web|url=https://insitu.com/community|title=Insitu History page|date=2015}}</ref><ref>{{Cite web|title=Boeing Acquires 2d3 Sensing to Enhance ISR on UAS|url=https://www.aviationtoday.com/2015/04/13/boeing-acquires-2d3-sensing-to-enhance-isr-on-uas/|date=2015-04-13|website=Avionics|language=en|access-date=2020-05-28}}</ref>

== References ==
<references />

==External links==
* [http://www.2d3sensing.com/ 2d3 Sensing]
* [http://insitu.com Insitu]

Category:Software companies based in California
Category:Technology companies established in 1999
Category:Companies based in Irvine, California
Category:Defunct software companies of the United States
Category:1999 establishments in California
Category:Remote sensing companies

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Adapted from the Wikipedia article [2d3](https://en.wikipedia.org/wiki/2d3) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/2d3?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.