# 10K Projects

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**TenThousand Projects, LLC**, doing business as **10K Projects** (formerly **Strainge Entertainment**),[1] is an American [record label](/source/Record_label), founded in 2016 by British record executive [Elliot Grainge](/source/Elliot_Grainge).[2] It operates under the [Atlantic Music Group](/source/Atlantic_Music_Group) (AMG) umbrella, which is currently led by Grainge as CEO.

## History

The label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive [Lucian Grainge](/source/Lucian_Grainge), who is chairman and CEO of [Universal Music Group](/source/Universal_Music_Group). After a lawsuit by rapper [Tech N9ne](/source/Tech_N9ne) in 2017, citing the name similarities of his label [Strange Music](/source/Strange_Music), the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]

Distribution was handled by Universal through [Virgin Music Group](/source/Virgin_Music_Group)[5] until September 2023, when the label announced would move to [Warner Music Group](/source/Warner_Music_Group) in a joint-venture.[6][7]

## Current artists

- Pryme!
- Abe Parker
- [Artemas](/source/Artemas_(musician))
- [Autumn](/source/Autumn_(rapper))
- [Between Friends](/source/Between_Friends_(music_group))
- [Che](/source/Che_(rapper))
- Chezile
- Nafeesisboujee
- Chicken P
- [Dro Kenji](/source/Dro_Kenji)[8] (jointly with [Internet Money](/source/Internet_Money) and [MiraTouch](/source/Nick_Mira))
- Dthang[8] (jointly with Muddy Entertainment, Coke Boys Records, and GUMBO)
- [Forrest Frank](/source/Forrest_Frank) (jointly with River House Records[9] and [Warner Music Group](/source/Warner_Music_Group))
- [Gnarls Barkley](/source/Gnarls_Barkley)
- [Hailey Knox](/source/Hailey_Knox)
- [Ice Spice](/source/Ice_Spice) (jointly with [Capitol](/source/Capitol_Records))
- [Internet Money](/source/Internet_Money)
- [Jessica Baio](/source/Jessica_Baio)
- Journey Montana
- Kenzo Balla
- Ksuuvi
- [Natalie Jane](/source/Natalie_Jane) (jointly with Capitol)
- OT7 Quanny[8]
- [Peach Tree Rascals](/source/Peach_Tree_Rascals)
- [Psychic Fever](/source/Psychic_Fever_from_Exile_Tribe) (jointly with [LDH Japan](/source/LDH_(company)) and [WMG](/source/Warner_Music_Group))[10]
- Qbomb (jointly with [Warner](/source/Warner_Records))
- [Rich Amiri](/source/Rich_Amiri) (jointly with Internet Money)
- [Salem Ilese](/source/Salem_Ilese)
- [Summrs](/source/Summrs)
- Sunday Scaries
- [Surfaces](/source/Surfaces_(band))
- [The Living Tombstone](/source/The_Living_Tombstone) (jointly with Warner)
- [Trippie Redd](/source/Trippie_Redd)
- Will Swinton
- [YTB Fatt](/source/YTB_Fatt)[8]
- Young Khalifa

## Former artists

- [6ix9ine](/source/6ix9ine)
- [Iann Dior](/source/Iann_Dior) (jointly with Internet Money)
- Fixupboy
- [Jaydes](/source/Jaydes)
- [Poorstacy](/source/Poorstacy) (jointly with Internet Money)

## References

1. Mitchell, Gail (October 5, 2017). ["Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement"](https://www.billboard.com/pro/tech-n9nes-strange-music-sues-strainge-entertainment-trademark/). *[Billboard](/source/Billboard_(magazine))*. [Archived](https://web.archive.org/web/20241207213758/https://www.billboard.com/pro/tech-n9nes-strange-music-sues-strainge-entertainment-trademark/) December 7, 2024 at the Wayback Machine. Retrieved December 7, 2024.

1. Trakin, Roy (December 4, 2019). ["Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path"](https://variety.com/2019/music/features/elliot-grainge-10k-projects-tekashi-6ix9ine-trippie-redd-1203423051/). *[Variety](/source/Variety_(magazine))*. [Archived](https://web.archive.org/web/20200407003207/https://variety.com/2019/music/features/elliot-grainge-10k-projects-tekashi-6ix9ine-trippie-redd-1203423051/) April 7, 2020 at the Wayback Machine. Retrieved June 27, 2022.

1. Applefeld Olson, Cathy (November 10, 2021). ["Elliot Grainge Expands His 10K Portfolio"](https://www.forbes.com/sites/cathyolson/2021/11/10/elliot-grainge-expands-his-10k-portfolio/). *[Forbes](/source/Forbes)*. [Archived](https://web.archive.org/web/20220730142910/https://www.forbes.com/sites/cathyolson/2021/11/10/elliot-grainge-expands-his-10k-portfolio/) July 30, 2022 at the Wayback Machine. Retrieved July 30, 2022.

1. Legrand, Emmanuel (November 15, 2023). ["10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures"](https://creativeindustriesnews.com/2023/11/10k-projects-sets-up-joint-venture-with-moneybagg-yo-and-loaf-boyz-ventures/?amp=1). *Creative Industries News*. [Archived](https://web.archive.org/web/20250112141914/https://creativeindustriesnews.com/2023/11/10k-projects-sets-up-joint-venture-with-moneybagg-yo-and-loaf-boyz-ventures/?amp=1) January 12, 2025 at the Wayback Machine. Retrieved January 3, 2025.

1. Paine, Andre (February 9, 2022). ["10K Projects appoints Tony Talamo and Zach Friedman as co-presidents"](https://www.musicweek.com/labels/read/10k-projects-appoints-tony-talamo-and-zach-friedman-as-co-presidents/085168). *[Music Week](/source/Music_Week)*. [Archived](https://web.archive.org/web/20220729195859/https://www.musicweek.com/labels/read/10k-projects-appoints-tony-talamo-and-zach-friedman-as-co-presidents/085168) July 29, 2022 at the Wayback Machine. Retrieved July 29, 2022.

1. Communications, WMG (September 5, 2023). ["WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE"](https://www.wmg.com/news/warner-music-group-and-elliot-grainges-10k-projects-announce-joint-venture). *Warner Music Group*. [Archived](https://web.archive.org/web/20231002070840/https://www.wmg.com/news/warner-music-group-and-elliot-grainges-10k-projects-announce-joint-venture) October 2, 2023 at the Wayback Machine. Retrieved October 2, 2023.

1. Rhys, Dan (September 5, 2023). ["Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture"](https://www.billboard.com/pro/warner-music-group-10k-projects-joint-venture-elliot-grainge/). Billboard. Retrieved October 2, 2023.

1. ["10K Projects | Partners"](https://www.10kprojects.com/partners). *www.10kprojects.com*. [Archived](https://web.archive.org/web/20250128045707/https://www.10kprojects.com/partners) January 28, 2025 at the Wayback Machine. Retrieved February 7, 2025.

1. Zellner, Xander (April 30, 2025). ["Hot 100 First-Timers: Forrest Frank Makes Solo Debut With Christian Hit 'Your Way's Better'"](https://www.billboard.com/music/chart-beat/forrest-frank-hot-100-debut-your-ways-better-1235958663/). *Billboard*. [Archived](https://web.archive.org/web/20250505161916/https://www.billboard.com/music/chart-beat/forrest-frank-hot-100-debut-your-ways-better-1235958663/) May 5, 2025 at the Wayback Machine. Retrieved June 11, 2025.

1. ["Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group"](https://www.wmg.com/news/japanese-group-psychic-fever-soars-onto-the-global-stage-signing-deal-with-warner-music-group). *[Warner Music Group](/source/Warner_Music_Group)*. February 14, 2025. [Archived](https://web.archive.org/web/20250215161532/https://www.wmg.com/news/japanese-group-psychic-fever-soars-onto-the-global-stage-signing-deal-with-warner-music-group) February 15, 2025 at the Wayback Machine. Retrieved February 16, 2025.

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Adapted from the Wikipedia article [10K Projects](https://en.wikipedia.org/wiki/10K_Projects) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/10K_Projects?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
